Senior Internet Marketing Specialist (Acting Manager)
Current- preparation and implementation of a rebranding campaign „Formalnie Prudential, a dla Ciebie Pru”,- conducting nationwide advertising campaigns and managing the brand presence strategy in online channels,- implementation and development of www.pru.pl website,- creating a structure and analysis of activities in SEM area, - building SEO facilities,- implementation and expansion of Marketing Automation,- conducting lead activities,- sourcing and cooperation with business partners and internet publishers, - participation in tenders and purchasing processes,- budget management, reports and analyzes,- implementation of assumptions resulting from entrusted projects,- running projects in the JIRA system,- coordinating work of the team,- direct reporting to the department director,- compliance with the provisions of the GDPR regulation.