Tomasz Machała

Tomasz Machała Email and Phone Number

Prezes @ Justtag Group
Masovian Voivodeship, Poland
Tomasz Machała's Location
Izabelin, Mazowieckie, Poland, Poland
Tomasz Machała's Contact Details

Tomasz Machała work email

Tomasz Machała personal email

About Tomasz Machała

Strengths: 1. leadership that inspires the team to deliver results2. strong goal-orientation underpinned by years of success in meeting financial and product targets in projects for which I was responsible3. thinking at a strategic level and at the same time strong operational execution4. communication - ability to engage in dialogue with key stakeholders (board, shareholders).3. decision-making under time pressure4. high understanding of digital business, including technology, strong agility in learning new business models5. building company structures, including management teams6. profit and loss account management - OPEX, PEREX, CAPEX, Ebitda and cash flow of the business7. resilience - experience of overcoming difficulties and setbacks, ‘can do’ attitude8. ability to scale the business - increasing revenue by expanding sales and adding new servicesI specialise in managing change in organisations and creating new value streams. In my 12 years as a manager I have gained a wealth of experience in a variety of leadership roles. As CEO, I have repeatedly led successful business model transformations successfully increasing the market value of the companies for which I was responsible. I was also the founder of a large digital business, where I gained experience that later allowed me to achieve, together with WP Holding, the number one position on the Polish Internet.I do not believe in accidental success. Every day, conscientiously and with a sense of responsibility for the business entrusted to me, I work out the result by analysing data, setting goals, motivating teams. I can accurately describe the state of the company, pointing out the levers of growth and what the company should not do. I have gained experience in various industries: media, streaming, travel, ecommerce. I have directly managed different areas of the business: sales, marketing, analysis and product development. This makes me operationally understand the whole ‘funnel’ of the company.

Tomasz Machała's Current Company Details
Justtag Group

Justtag Group

View
Prezes
Masovian Voivodeship, Poland
Website:
justtag.com
Employees:
51
Tomasz Machała Work Experience Details
  • Justtag Group
    Prezes
    Justtag Group
    Masovian Voivodeship, Poland
  • Szallas Group
    Member Of The Management Board
    Szallas Group Nov 2022 - Present
    Budapeszt, Węgry
    As a member of the management team of the international Szallas Group, I was co-responsible for the implementation of the Value Creation Plan 2023-2027. I co-founded the management team, prepared the company's development vision, strategy and its enforcement. I operated in an international, multicultural environment, co-created the growth strategy and supported the building of the Group structure. I managed P&L, optimised the company's operations, set targets and managed results (KPIs). I sought new revenue streams and communicated effectively with key stakeholders.1. I implemented a strategic plan that enabled the company's Ebitda target to be exceeded by 10% in 20242. I optimised processes, reducing costs by 1 mEUR in 20243. I built an international sales strategy that allowed me to significantly expand my top partner base
  • Nocowanie.Pl
    Ceo
    Nocowanie.Pl Nov 2020 - Present
    Lublin, Woj. Lubelskie, Polska
    I transformed the Nocowanie.pl business model from offline to a full online booking-based model. I made an organisational and cultural transformation from an owner-operated startup to an organised enterprise within WP Holding. I used my core competencies to build the management team, prepare a vision for the company's development, manage costs and financial performance (P&L). I optimised, set targets (KPIs), communicated the company to the owner and the Supervisory Board, made decisions under time pressure and in the absence of complete data. I placed a strong emphasis on inspirational leadership and scaling the business.1. I transformed the Nocowanie.pl business model from offline to a full online model, moving locations accounting for 80% of GMV to e-commerce models in 10 months.2. I created a Go-to-Market strategy that successfully increased our market presence and acquired 10,000 new customers in the sales process.3. I built a booking platform that contributed to a 3X year-on-year increase in bookings4. I introduced modern processes and automation to the Nocowanie.pl sales team, which reduced team costs and increased the number of daily consultant contacts with customers by 2x5. I built a strong management team that exceeded financial targets in every year between 2021 and 20246. I conducted a rebranding of Nocowanie.pl and a series of marketing campaigns that increased brand recognition (top of mind) by 67%7. I scaled the business, which enabled us to achieve record sales revenues8. I conducted a cultural transformation that increased employee engagement levels by 24pp (Kinecentric study)
  • Noclegi.Pl
    Ceo
    Noclegi.Pl Oct 2022 - Apr 2023
    As CEO responsible for the post merger integration of Noclegi.pl following the acquisition of Szallas Group by Holding Wirtualna Polska, my role was to harmoniously integrate the operations of both companies through operational, cultural and strategic integration. I led the standardisation and optimisation processes, ensuring effective change management, development of the new organisational structure and realisation of synergies to increase operational efficiency and achieve the strategic objectives of the combined entity.1. Reduction of operating costs by 80%2. Standardisation of processes, which enabled the business-critical Acceptance Rate of partners to increase by 8% 3. Conducting a talent mapping process, which enabled the retention of key employees after the merger
  • Netwizor
    Chief Executive Officer
    Netwizor Feb 2020 - Nov 2020
    Warsaw, Masovian District, Poland
    In my role as CEO of Netwizor, my main role was to lead the transformation of Wirtualna Polska Media's largest ecommerce product from an advertising model to a subscription model. I coordinated the development and scaling of the subscription product in collaboration with the IT and analysis team. By providing strategic direction, I enabled the company's dynamic growth in the subscription model in the following years.1. Driving 200% YoY revenue growth for the company2. Creation of new packages that increased new user registrations to the service by 33%3. Optimisation of the payment and sales offer, which made it possible to achieve a 68% share of recurring payments (permanently attached card to the service)
  • Grupa Wirtualna Polska
    Vp Publishing Product
    Grupa Wirtualna Polska Apr 2018 - Feb 2020
    Warszawa, Woj. Mazowieckie, Polska
    My main role was to lead the strategic development of the company's media products.1. I carried out a comprehensive restructuring of the Publishing Division, which resulted in gaining the No. 1 position by all thematic websites belonging to Wirtualna Polska Media according to research conducted by Mediapanel.2. Restructuring allowed WP Media to achieve above-average market revenue dynamics3. I restructured the editorial process, thanks to which we shortened publication times, which increased our ability to respond to current events.
  • Grupa Wirtualna Polska
    Vp Editor In Chief
    Grupa Wirtualna Polska Nov 2016 - Mar 2018
    Warszawa, Woj. Mazowieckie, Polska
    During my tenure WP was awarded the title of the most quoted website for the first time in history.
  • Grupa Natemat.Pl
    Chief Executive Officer
    Grupa Natemat.Pl Jan 2012 - Oct 2016
    Warsaw, Masovian District, Poland
    My role as CEO of naTemat.pl Group involved building the company from the ground up, overseeing day-to-day operations and creating a long-term development strategy. I was responsible for overseeingof all operational and strategic departments, coordinating teams and making decisions to achieve organisational goals. My role was to ensuring effective coordination of all departments such as marketing, sales, IT, finance, operations and HR, in order to achieve a harmonious operation. I was alsoa key figure in building the organisational culture and motivating the team to achieve high standards of work and performance.1. Building full company structures from scratch on <500 tEUR financing2. Leading to a break even in the second year of operation3. Scaling the company in three years from 0 PLN to 10 mPLN in sales revenue4. Launch of five services targeting different users and advertisers (naTemat, INNPoland, ASZdziennik, Mamadu, TruDat), which led to the achievement of 6 million users per month5. Introduction to the Polish market of innovative monetisation methods (native advertising)
  • Newsweek Poland
    Journalist
    Newsweek Poland Mar 2012 - Oct 2012
    Interviews with leading Polish politicians, including presidents and presidents of Poland
  • Awr Wprost
    Journalist
    Awr Wprost May 2010 - Feb 2012
    Author of interviews with leading figures in Polish public life
  • Telewizja Polsat S.A.
    News Reporter
    Telewizja Polsat S.A. Sep 2004 - Dec 2011
    Chief political reporter of "Wydarzeń", the most important news programme of Polsat Television. I was responsible for reporting on the most important events in Poland and around the world (presidential and parliamentary elections; elections in the USA, France, Russia; the death of the Pope and the conclave in the Vatican).
  • Tvn
    News Reporter
    Tvn Apr 2001 - Aug 2004
    Political reporter for TVN24
  • Bbc
    Editor
    Bbc Apr 2000 - Apr 2001
    Journalist at the Polish Section of the BBC
  • Grupa Zpr Media
    Editor
    Grupa Zpr Media Mar 1998 - Apr 2000

Tomasz Machała Skills

New Media Journalism Media Relations Social Media Digital Media Editing Television Public Relations Online Marketing Creative Writing Online Journalism Social Media Marketing Content Strategy Editorial Internet Online Advertising Final Cut Pro Digital Marketing Marketing Communications Tv Management Consulting Organizational Development Issues Managment Marketing Digital Strategy Storytelling Start Ups Publishing News Writing Management Corporate Communications Sales Native Advertising Growth Revenue And Profit Growth Growth Strategies Broadcast Television Mentoring User Experience Organizational Structure Product Management

Tomasz Machała Education Details

Frequently Asked Questions about Tomasz Machała

What company does Tomasz Machała work for?

Tomasz Machała works for Justtag Group

What is Tomasz Machała's role at the current company?

Tomasz Machała's current role is Prezes.

What is Tomasz Machała's email address?

Tomasz Machała's email address is to****@****ail.com

What schools did Tomasz Machała attend?

Tomasz Machała attended Warsaw University Of Technology, University Of Warsaw, Cambridge International School Of English.

What skills is Tomasz Machała known for?

Tomasz Machała has skills like New Media, Journalism, Media Relations, Social Media, Digital Media, Editing, Television, Public Relations, Online Marketing, Creative Writing, Online Journalism, Social Media Marketing.

Who are Tomasz Machała's colleagues?

Tomasz Machała's colleagues are Przemysław Gołaszewski, Kaja Lehmann, Maciej Klepacki, Kamil Brożek, Bartosz Mika, Marek Jenczyk, Gemma Parkview.

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