• Led corporate restructuring and partnership pipeline expansion.• Campaigns for Riot Games’ VALORANT, Valve’s DOTA 2, and PUBG MOBILE.• Onboarded non-gaming brands such as banking, blockchain, FMCGs, and lifestyle brands into esports.

• Led 6 countries (Malaysia, Indonesia, Thailand, Philippines, Cambodia, and Myanmar).• Increased revenue growth of MY and PH from zero to USD1mil in one year.• Pioneered one of the region’s biggest campus tournaments with partners and sponsors from TikTok, Lazada, Yamaha, TOP Coffee, and Wallet Codes.• Won the contract to be PUBGM’s official agency in MY and PH. My coolest PUBGM campaign: https://shorturl.at/fLPRU• Appointed as TikTok Gaming’s official partner for SEA to grow content creators by 28% YoY.

Tasked with growing the local esports and gaming industry alongside partners such as the Youth & Sports Ministry, Ministry of Communications and Multimedia, and Malaysia Digital Economy Corporation (MDEC).• Head of 3 divisions:1a. Esports Events & Production- Ideation and execution of all Media Prima organized or endorsed esports events and production.https://www.marketing-interactive.com/media-prima-digital-launches-malaysias-first-esports-campus-tournament/1b. Gaming Media Portal (https://www.mygameon.my/) - Putting esports and gaming in mainstream media via various content and channels.• Accolades:- Judge and mentor for MDEC’s ‘Intellectual Property Creators’ Challenge’ (IPCC) 2018/2019; grant awarded RM850,000. - Judge for MDEC’s ‘Digital Content Fund 2019’. - Judge for Southeast Asia Games Awards 2019.1c. IGN Southeast Asia (https://sea.ign.com) - The regions biggest gaming and entertainment media.

• Team lead, Digital Engagement (Influencer Marketing & Esports Branding).• Lead and execute company-wide influencer digital ad campaigns.• Grow Digi’s gaming communities and partnerships, and execute esports marketing campaigns.• Recent campaigns: - KL Hunters Partnership: https://www.lowyat.net/2017/134502/digi-logitech-now-official-partners-local-team-kuala-lumpur-hunters/ - Hotshotz 2017: https://www.digitalnewsasia.com/personal-tech/first-day-hotshotz-grand-finals-good-start - Selangor Cyber Games: https://www.selangorcybergames.net/

•Digital Content Manager•Chief Editor for Currentbuzz.my and Channel88.my.•Managed a team of writers, social media manager and designers.•Copywriting for digital campaigns and social media postings for HCK Capital Group and its subsidiaries.•Utilised content marketing strategies and Facebook advertising.•Managed site copy and content for HCKgroup.my, mygravytrain.com, and iGARTracker.com

•Head of New Media Groupon Malaysia.•Manage and lead the social media department.•Spearhead all digital campaigns and social media initiatives.•Co-created ‘Pocket Marketing’; Groupon Malaysia’s mobile marketing initiatives.•Ad-hoc social media advisor to Groupon Asia Pacific.•Platforms and programmes used: Facebook, Twitter, Instagram, Foursquare, Blogs, Youtube, Tweetdeck, Hootsuite, Crowdbooster, Sprinklr, Socialbakers, Wufoo, MailChimp, FB insights, Google Alerts, Google Analytics, FB Ads, Alexa, Stat My Web.

•Co-founder of the Editorial team •Co-created Groupon’s quirky writing style, and constructed internal processes.•Trained writers, junior editors, and layout designers.

Events: Researching markets to identify opportunities for eventsEvent coordination, management and trouble-shootingEntertainment and talent managementConduct post-event evaluationDigital:Conceptualizing and implementing digital marketing and branding strategiesCreating pre-event hype and target audience flowCreating virtual brand presenceConverting virtual attention to physical presenceClients:Tourism Australia, Malton Berhad, Guinness Anchor Berhad, and Pernod-Ricard Malaysia (Chivas, Absolut Vodka, Beefeater, Malibu, Kahlua, Havana Club, Jacob’s Creek, G.H. MuMM etc.)