Matthew Ho Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Led corporate restructuring and partnership pipeline expansion.
• Campaigns for Riot Games’ VALORANT, Valve’s DOTA 2, and PUBG MOBILE.
• Onboarded non-gaming brands such as banking, blockchain, FMCGs, and lifestyle brands into esports.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Led 6 countries (Malaysia, Indonesia, Thailand, Philippines, Cambodia, and Myanmar).
• Increased revenue growth of MY and PH from zero to USD1mil in one year.
• Pioneered one of the region’s biggest campus tournaments with partners and sponsors from TikTok, Lazada, Yamaha, TOP Coffee, and Wallet Codes.
• Won the contract to be PUBGM’s official agency in MY and PH. My coolest PUBGM campaign: https://shorturl.at/fLPRU
• Appointed as TikTok Gaming’s official partner for SEA to grow content creators by 28% YoY.

Selangor, Malaysia

• Tasked with growing the local esports and gaming industry alongside partners such as the Youth & Sports Ministry, Ministry of Communications and Multimedia, and Malaysia Digital Economy Corporation (MDEC).
• Head of 3 divisions:1a. Esports Events & Production- Ideation and execution of all Media Prima organized or endorsed esports events and.
• Accolades:- Judge and mentor for MDEC’s ‘Intellectual Property Creators’ Challenge’ (IPCC) 2018/2019; grant awarded RM850,000. - Judge for MDEC’s ‘Digital Content Fund 2019’. - Judge for Southeast Asia Games Awards.

Selangor, Malaysia

• Team lead, Digital Engagement (Influencer Marketing & Esports Branding).
• Lead and execute company-wide influencer digital ad campaigns.
• Grow Digi’s gaming communities and partnerships, and execute esports marketing campaigns.
• Recent campaigns: - KL Hunters Partnership: https://www.lowyat.net/2017/134502/digi-logitech-now-official-partners-local-team-kuala-lumpur-hunters/ - Hotshotz 2017.

Selangor, Malaysia

• Digital Content Manager
• Chief Editor for Currentbuzz.my and Channel88.my.
• Managed a team of writers, social media manager and designers.
• Copywriting for digital campaigns and social media postings for HCK Capital Group and its subsidiaries.
• Utilised content marketing strategies and Facebook advertising.
• Managed site copy and content for HCKgroup.my, mygravytrain.com, and iGARTracker.com

Malaysia

• Head of New Media Groupon Malaysia.
• Manage and lead the social media department.
• Spearhead all digital campaigns and social media initiatives.
• Co-created ‘Pocket Marketing’; Groupon Malaysia’s mobile marketing initiatives.
• Ad-hoc social media advisor to Groupon Asia Pacific.
• Platforms and programmes used: Facebook, Twitter, Instagram, Foursquare, Blogs, Youtube, Tweetdeck, Hootsuite, Crowdbooster, Sprinklr, Socialbakers, Wufoo, MailChimp, FB insights, Google Alerts, Google Analytics, FB.

Malaysia

• Co-founder of the Editorial team
• Co-created Groupon’s quirky writing style, and constructed internal processes.
• Trained writers, junior editors, and layout designers.

Malaysia

Events: Researching markets to identify opportunities for eventsEvent coordination, management and trouble-shootingEntertainment and talent managementConduct post-event evaluationDigital:Conceptualizing and implementing digital marketing and branding strategiesCreating pre-event hype and target audience flowCreating virtual brand presenceConverting virtual.