Responsible for the marketing supervision of a new group business, including activities:• Complete interface with marketing and advertising agency• Interface with internal team for creation and production of marketing materials• Validation of branding and brand architecture in processes designed by the areas involved in the • commercial process• Accompanying the creation of materials and/or briefing for the agency, creation, organization of the queue and monitoring of the delivery of jobs and materials• Supervise the receipt of briefings, purchase orders and stock control of materials, gifts and marketing equipment• Monitor commercial partnerships, activations and campaigns• Supervise application of media and materials from marketing and advertising agencies• Monitor commercial and internal marketing campaigns• Detect commercial needs and develop materials, campaigns and commercial activations• Monitor inventory control and distribution of marketing materials and equipment to the areas• Creation of punctual agile campaigns: activations with gifts, commemorative dates, among others• Supervise customer attraction campaigns• Supervise the application of the internal marketing campaign in areas related to the commercial process• Supervise online presence: social networks, websites, virtual environments in general.• Participate in the creation of new business processes, workrooms and sales

- Management of a creative team with technical guidance on the work to be carried out;- Elaboration of marketing strategies focused on sales and relationship;- Analysis of metrics to monitor campaign results;- Implementation and control of efficiency and management tools;- Direct contact with all areas of the resort to implement the necessary actions to improve the product and serve internal customers;- Insights, strategies and project coordination for better product dissemination and brand positioning;- Implementation of work by squads in the team;- Creation of concepts and deployment of actions in end customer relationship events (ENAC 2022) and the Costao Convention 2022;- Direct report to the Board of Directors and dealing with the presidency and founder.

- Production of content such as relationship rules and automations, landing pages, blog posts, online and offline ads, among others;- Second name in the elaboration of marketing strategies for leisure and events;- Establishment of the brand's new tone of voice in branding actions and market positioning, with direct interface with the founder and directors;- Creation of marketing campaign concepts;- Direct support in the production of audiovisual pieces, from script creation to execution supervision, including institutional, commemorative and jingles videos.

- Content production and management in blog posts, email marketing, landing pages, rich materials and internal communication pieces for leisure customers. - Analysis of organic blog traffic and creation of content calendar according to business-sensitive keywords. - Support for the production of content and strategies for Costao's Events department.

- Creation of inbound marketing strategies for the success of B2B and B2C clients;- Content production management to feed blogs, social networks, websites, automations and landing pages;- Monitoring paid and organic media metrics;- Presentation of solutions and actions for improvement;- Direct customer service, defending strategies and presenting proposals.

Responsible for developing keyword planning with a focus on Creative SEO for B2B and B2C clients; blog content management, social networks and email automation tools; production supervision of rich materials.

Writing articles for blogs, pieces for social networks, websites, landing pages, e-books and infographics.

Corresponsável pelo setor de livros jurídicos e de exatas, atuando na seleção e disponibilidade de obras de acordo com a demanda e trabalhando vendas consultivas a clientes externos.

Atendimento a estudantes de ensino superior brasileiros e estrangeiros, para auxílio em registro de estágios na universidade.

Desenvolvimento do projeto de Rádio Escola, desde a montagem técnica de equipamentos de áudio à elaboração de programação regular de informação e entretenimento para estudantes, utilizando a plataforma ZaraRádio.