Product Marketing Manager
Ljubljana
Planning and implementing national marketing strategy for Warner Bros, 20th Century Fox Studios, DreamWorks Animation and some other Indipendent Studios titles.Multi-channel marketing campaigns (nationwide print, TV, radio, OOH, Web, mobile-device and social-media campaigns) for all line-up movies (launching over a 60 new movies a year).Coordination of media plans with company management, and presentations of media plans to studios.Preparation and realization of marketing campaigns (taking care of the marketing budget). Coordination with the media about the price of advertising space, annual agreements.Budget setting and control, including measurement and return on investment. Making sure that campaigns run to deadline and on budget.Coordination of PR activities (movie reviews and critics, interviews and covers) with the media and journalists.Editorial of a Company Facebook Page and Instagram.Organization of events related to the promotion of films and sponsorships (gala premier, press screenings, cross-promotions and prize games with third parties).Monitoring & reporting to major studios on the effectiveness of strategies/campaigns.Preparing and reporting presentations to potential sponsors and media sponsors for the world's largest motion picture companies.Cooperation with designers on marketing materials.Applying to government (Ministry of Culture) and International support subvention of distribution.