Tom Bates Email & Phone Number

Sydney, Nsw, Au

Pyrmont, New South Wales, Au

Sydney, Nsw, Au

Sydney, New South Wales, Au

At Tyro I lead a team of digital marketing and technology specialists across Website, Media, Martech, AdTech, CRM and Marketing Automation. Driving end-to end digital marketing for one of Australia's leading FinTech businesses.

Surry Hills, New South Wales, Au

Our mission at Resultant is to enhance and improve the digital marketing capabilities of brands and agencies by identifying and coordinating the key factors that deliver growth.

Sydney, Nsw, Au

North Ryde, Sydney, Au

Responsible for Digital Media strategy and execution for Foxtel, leading a team of specialists across SEM, Programmatic and traditional Video & Display, Social, Affiliates & Partnerships.

Sydney, Nsw, Au

Head of CBA's Performance Media teams (SEM & Programmatic). I lead a team of performance marketing experts across CBA, Bankwest, Colonial First State and CommSec brands.

Sydney, Nsw, Au

Built and onboarded the in-house paid search functions across CBA, Bankwest, Colonial First State and CommSec brands.

Sydney, Nsw, Au

Leeds, Gb

I re-joined Epiphany in January 2013 to assist the CEO and co-founder in bringing their Search offering over to Australia. As employee number one it was my responsibility to identify and qualify new SEM leads to approach. After 2 years we had grown a significant client base, working with some of the biggest brands in Australia across SEO adn SEM. During this time I also set up our CRO offering, delivering best in class UX discovery programs through to wireframing designs and implementing testing frameworks. Responsibilities- Worked closely with our CEO, crafting and delivering pitches to both C-level and senior management on a monthly basis.- Directly involved in negotiating deals, agreeing commercials, and constructing SLA’s.- Maintained senior relationships whilst delivering best in breed campaigns through AdWords, Facebook, LinkedIn, and through working with RTB partners.- Worked across our unique SEO offering, aiding in strategy and delivery of creative link building campaigns, from ideation through to the online PR process.

Leeds, Gb

At Epiphany I worked in an extremely strong team of PPC Analysts working independently on a broad spectrum of clients across finance, retail, b2b and insurance. Also responsible for running website optimisation projects from initial research and conversion funnel analysis through to wireframe building, implementation and result analysis.Responsibilities:Full implementation and management of PPC campaigns (AdWords, Yahoo, Bing, Facebook, LinkedIn) from research to analysis and maximisation. Developing strategies to improve account efficiencies and profitability.Preparing and presenting monthly reviews with all clients, alongside weekly reporting and analysis of accounts for internal and external use.Set up and daily use of analytics packages such as Google Analytics, Core Metrics and DC Storm to analyse and optimise accounts Running Website Optimisation projects, using tools such as ClickTale, Attention Wizard, User Testing, Website Optimizer and Google Analytics.Actively involved in sales process, both up-selling and new business. Regularly produce and present projections, appraisals, and sales pitches.Bi-monthly blog writing and active engagement with peers on twitter, LinkedIn and now Google+

I joined Columbus in 2011 as a Search manager and progressed to the role of Senior Search Manager 8 months later. As SSM I was responsible for one of the agencies biggest clients, owning senior relationships with one of Australia largest insurers. I was responsible for a team of 5, working across multiple verticals. Also part of the Operations Board I acted as New Business liaison, working between the search teams and the Business Development director to ensure pitch documents and brief responses were comprehensive, slick, accurate, and most importantly, actionable.Overall responsibility for client strategy, growth and educationDeveloping & maintaining strong client relationships at senior level.Responding to briefs submitted by client stakeholders and other Aegis companiesFormulating, presenting & implementing SEM strategiesShort and long term forecasting for individual internal and external aims and objectivesTeam management, training and developmentIndustries: Insurance, Real Estate, Utilities & Retail

Ba Honours Degree, Communications Studies, Media And Popular Music

Communication And Media Studies

A-Level, English, History, Media, Archaeology

Gcse, 10 Subjects