Thomas Bergeron Email & Phone Number

Norwood, Ma, Us

New Bedford, Massachusetts, Us

As the Vice President of Marketing at Marder Seafood, I lead the development and execution of comprehensive marketing strategies that enhance brand visibility and drive customer engagement. My key responsibilities include:- Overseeing all marketing initiatives, including digital marketing, brand management, and lead generation- Conducting market research and analyzing consumer trends to inform strategic decision-making and identify new growth opportunities- Building and nurturing relationships with key stakeholders, partners, and customers to strengthen brand loyalty- Developing and designing all marketing materials including product packaging, website, sales-supporting documents and 3D mockups

In addition to in-house and agency roles, I've supplemented my full-time positions with freelance work to continuously develop my skills. I've worked across industries to deliver impactful design solutions for notable brands nationwide, including nonprofits and major players in the entertainment and seafood industries.- Multi-year relationship with a faith-based nonprofit producing a 3-book educational program in standard, ebook and accessibility variations- 15+ year relationship with a top-20 event promotion firm delivering print, web and email marketing projects- Rebranding and positioning a food and beverage company to expand into franchising: website, product photography, copywriting, brand style guide- Multi-year relationship rebranding a leader in the seafood industry including primary and secondary brands, consumer packaging, tradeshow materials, website and marketing materialsIndustry Experience: Nonprofit / Consumer Packaging / Food & Beverage / Small Business / Entertainment

Avon, Ma, Us

I joined the DCL team to bring creative and marketing services in-house, which were previously outsourced. Despite working in an ambiguous environment, I continue to drive impact and improvement across a wide array of offline and digital channels. Fully integrated into the company infrastructure, I serve as the brand steward and oversee hands-on creative production for all in-house initiatives.- Spearheaded the redesign of the company's website, resulting in 26,000+ visits per year and generating weekly six-figure leads- Increased LinkedIn company followers by 20x+- Collaborated with videographers, photographers and external vendors to expand brand presence and awareness with improved project documentation quality- Worked cross-departmentally to lead email marketing initiatives- Launched online company presence across 8 new platforms to deepen market penetration, improve SEO impact and brand awareness- Lead creative and copy development for award submissions, RFPs, sales materials, paid advertising, client presentations, tradeshows and project bid documentsIndustry Experience: Manufacturing / Architecture / Custom Signage / EGD

Championed design solutions for branding and advertising in clinical trial recruitment campaigns. Develop impactful 360 campaigns that included brand identities, print advertising, campaign strategy, and actionable website experiences. Key contributor to groundbreaking products in the app and ecommerce spaces, with a focus on patient recruitment.- Notable clients: Biogen, Takeda, Johnson & Johnson, Merck, Pfizer, Roche, Genzyme- Collaborated within a team of 3 copywriters, 4 designers, 8 software engineers, 12 project managers, 2 media specialists and senior management for campaign development and implementation- Mentored two junior designers- Lead design pitches, client presentations and creative critiquesIndustry Experience: Pharma / Healthcare / Clinical Trials / Patient Recruitment

Collaborated within a small team to develop design solutions for a wide array of clients and projects spanning branding, print, digital, web, studio photography and packaging.- Notable clients: Monadnock Paper Mills, Kurn Hattin Homes for Children, L.A. Burdick Chocolates, Len-Tex Wallcoverings- Advanced to Art DirectorIndustry Experience: Education / Non-profit / Consumer Packaging / Health & Beauty / B2B / B2C