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Visionary CTO, CPO, CIO with a proven track record of success in increasing revenues and innovating customer experiences through disruptive strategy and seamless implementation of advanced technology, while maintaining high levels of service, and driving growth in challenging environments. As the Chief Product Officer, VP, member of the executive team, and officer for Lifetouch, I led the technology and product strategy for the 400-person global, full-service technology organization, including technology architecture, Agile application development, data management, cloud and SaaS infrastructure. Led the modernization and customer-focused redesign of the Lifetouch experience.Ensuring seamless integration of the M&A activity and integration with Shutterfly, as the Lead Technology Executive, I led the technology integration efforts included Shutterfly’s digital photo platform resulting in significantly increasing customer acquisition and overall revenue for both companies.Previously, I created and led the Customer Experience Practice at Solutia Consulting. We were retained by numerous national retailers and multi-location banking clients to design the customer value proposition and customer experience for new technologies and service.Expert in leading massive change and business transformation, driving digital transformation projects, identifying and developing opportunities to fully exploit competitive advantage, leading product development, and improving enterprise operations for director to customer-facing, BtoC legacy, private equity and early-stage companies. My transformation approach consists of two key tenets: 1) understanding the problem from the customer’s perspective and 2) building trust with individuals through transparency in communication and partnership. I am adept at building that trust all through the organization, regardless of executive or front-line worker and quickly becomes a trusted advisor for leadership. I am able to sell the benefits to the organization, but just as importantly how each individual will benefit. This leadership ability allows me to facilitate the transformation with minimal attrition and build strong Product advocates.Early in my career, I created the first remote service and repair system for thousands of IBM clients. I worked with the team that developed "Overnight Depot Repair". This became the gold standard for service in the computer repair industry. Today, I leverage this experience, understanding the importance of convenience and seamless experiences for customers in every technology solution.
Caringbridge
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Chief Product OfficerCaringbridge Jan 2022 - PresentBloomington, Mn, UsCaringBridge is a nonprofit social network that helps people connect with family and friends during a health journey. Founded in Eagan, Minnesota in 1997 by Sona Mehring, CaringBridge has made it simple and safe to offer or ask for support when it’s needed most. With nearly 300,000 active daily users—CaringBridge offers simple tools for patients and their caregivers to share health updates and rally their community’s support. A health journey of any kind—diagnosis, injury, medical or behavioral illness, pregnancy complications or other experiences—is difficult to endure alone. CaringBridge is here to ensure that no one goes through a health journey alone. Learn more at www.CaringBridge.org. -
Chief Technology OfficerJuniper Consulting Llc May 2020 - Dec 2021Fractional CTO and CPO, seeking to create and implement product and technology strategies that disrupt and transform Retail, Internet, IT, PE, Digital, Financial Services to drive growth. Contact me at wtbooth@gmail.com.
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Chief Product OfficerLifetouch Feb 2018 - May 2020Eden Prairie, Mn, UsExecutive staff member and officer for Lifetouch. Since the acquisition by Shutterfly in 2018, the company underwent a digital transformation to create a modern, mobile experience for school partners and families. Responsible for all aspects of product management and application development, comprising a portfolio of technology across consumers, partners, schools, and an 18k member field organization.Leader of Shutterfly’s acquisition and integration of Lifetouch: * Efforts included integrating all Lifetouch photography with Shutterfly’s digital photo platform to significantly increase customer acquisition and overall revenue for both companies.Created and led the Product Transformation from the ground up:* Coached and trained leadership on the value of moving from a project to a product-based organization. Leveraged data to help leadership understand the largest business problems and how a product approach could solve them.* Coached and trained product & delivery teams to develop effective customer feedback gathering techniques and processes* Conducted live session observation, heatmaps, etc. to better understand customer behaviors and experience challenges.* Created the strategy and led the division of Lifetouch’s complex IT environment (200+ systems) into Product domains using a customer (internal or external) experience lens.Customer Experience modernization and consolidation: * Led the modernization and customer-focused redesign of the Lifetouch experience for schools and customers, including the eventual goal of creating a single experience across multiple business lines.* Established the User Experience organization within Lifetouch comprised of designers, researchers, and accessibility experts. * Developed a consistent brand experience guideline, mapped out the entire analog and digital customer experience, and created a reusable digital asset management system. -
Chief Technology OfficerLifetouch Jul 2014 - May 2018Eden Prairie, Mn, UsEstablished, devised, and developed a new data warehouse that leveraged AWS:• Included developing a highly scalable data architecture (RedShift, AirFlow, and ESS.)• Resulted in providing new data sets to the business in days rather than months or years. • The solution included a data lake and many data pools for analytics, accessible by data scientists for ad-hoc analysis.• Created a real-time customer and subject matching process.Led the Infrastructure and Operations team through cloud transformation and overall simplification• Established the alignment and organizational structure for how the I&O team would support the business and technology teams now that the company was moving aggressively to the cloud.• Mentored and coached the transition as roles changed and responsibilities shifted throughout the organiztion• Formed the beginning of a DevOps team that would transition some responsibilities, but also an enterprise architecture team focused on best practices for maintainability, cost management, and security.Led the Security and Governance for technology through the Shutterfly Transition• Spear-headed the technology teams through the SOX compliance efforts after the acquisition• Successfully transitioned the I&O team into the Shutterfly organization with no loss in business response or availability. -
Vice President Of TechnologyLifetouch Jun 2011 - Jul 2014Eden Prairie, Mn, UsAgile Transformation:• Expanded the team to support all but one business unit, expanding both the agile transformation and business relationship model, as well as beginning a product ownership model. The new product owners allowed decisions to be made close to the front-line operations and improved overall business outcomes.• Reinforced agile benefits, values, and principles with leadership slowly at quarterly IT planning meetings; gained buy-in and commitment to teams working in a new way.• Introduced tools like Jira to support sprint events, product backlog, and team collaboration.• Established more consistent, repeatable yet flexible cross-functional processes across internal business and IT teams, and external trainers and field photographers. This was important because Lifetouch has new teams every 18 months• Teams felt empowered and embraced a new, more ‘agile’ way of working. • Successfully shifted IT teams from being operations-focused to customer-centric and delivering products that drove the most value.• Established a culture of continuous improvement.Led the development of a central business platform:• Replaced several extremely aged systems using Salesforce Sales Cloud, Service Cloud, Field Service, and Marketing Cloud. • The solution provided for a centralized photographer scheduling system, labor management at the job level, and complicated work orders for products such as yearbooks and underclass photography programs, increasing revenue by 5%.Transitioned the company to a cloud-based architecture:• Resulted in capabilities such as same-day digital image delivery for customers. • AWS Step Functions and Lambda drove significant reduced application latency, improved cost management, and significantly more flexible technical solutions. -
Senior Director Of TechnologyLifetouch Mar 2009 - Jun 2011Eden Prairie, Mn, Us• Launched mobile-first ecommerce site for viewing and sharing images and creating unique products. The new site increased revenue and conversion by 200%, while visitors increased overall by 120%.• Initiated the agile transformation for the business lines I supported. Scrum-based foundation that allowed the business and technology to work closely, better understand customer expectations, and drive positive business value. -
Consulting DirectorSolutia Consulting Feb 2008 - Mar 2009Minneapolis/St. Paul, Minnesota, UsConsulting Director and Customer Experience Practice Leader. Solutia Consulting is a leading technology consulting and project management firm specializing in business analysis, user experience, QA, and architecture in the Twin Cities. Responsible for creating a customer experience practice that was focused on applying technology solutions to help increase revenue, improve loyalty, and create value.Key Accomplishments:* Retained by a national electronics retailer to design the customer value proposition and customer experience of a to-be-launched MVNO service focused on dramatically simpler and much more convenient than the national mobile carriers. Developed the experience design for in-store research and buying process, including requirements for a system to validate account details and customer device upgrade eligibility.* Selected and retained by a national electronics retailer to create and deliver an optimized customer and in-office service experience for the small business group including working with contact center resources for training and implementation of the remote support services and a unique onboarding experience to retain the customer.* Formulated the playbook for Solutia’s sales and marketing on “how to reach prospective clients” as well as devised and executed a guide and reference deliverables for consulting leads on the new practice. -
Consulting DirectorCharter Consulting (A Division Of Technology Solutions Company) Jan 2005 - Feb 2008UsBusiness and technology consulting company providing tailored, customer-centric solutions that help companies profitably acquire, retain and grow customers.• Led a corporate customer on-boarding experience initiative for an international stored-value pay card company. Reduce the overall complexity of the program offerings while also creating a streamlined and self-servicing program configurator for customers. Initiative increased NetPromoter scores by 10 percentage points and reduced time for the program initiation by weeks. -
Consulting DirectorZamba Solutions Feb 2000 - Dec 2004• Launched the first mobile, online credit card application for a leading national credit card company. The entire solution, included wireless networking, tablets, secure fixtures, and the software to run and manage hundreds of events at major sporting venues, conventions, and NASCAR. Bespoke solution that was easy to set up, transport, and manage with as few resources as possible.
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Worldwide Solution Integration ManagerIbm 1999 - 2000Armonk, New York, Ny, Us• Launched the initiative to move IBM’s customer contact centers to a Clarify CRM solution and standard SOP across all worldwide hardware service organizations, including service entitlement, remote troubleshooting, and direct part shipping. -
Manager, Application Development And StrategyTechnology Service Solutions (An Ibm Company) 1994 - 1999● Part of the cross-functional team that created the first remote repair system for thousands of IBM clients, Overnight Depot Repair, and established many remote technical service experience innovations. This became the gold standard for service in the computer repair industry.
Tom Booth Skills
Tom Booth Education Details
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Global Outreach Virtual Edu.General -
University Of South Florida
Frequently Asked Questions about Tom Booth
What company does Tom Booth work for?
Tom Booth works for Caringbridge
What is Tom Booth's role at the current company?
Tom Booth's current role is Chief Product Officer, Chief Digital Officer ⇒ Partners with C-Suite, Achieves Growth by Creating and Implementing Strategy that Disrupts and Transforms in Challenging Environments.
What is Tom Booth's email address?
Tom Booth's email address is to****@****hoo.com
What is Tom Booth's direct phone number?
Tom Booth's direct phone number is +161233*****
What schools did Tom Booth attend?
Tom Booth attended Global Outreach Virtual Edu., University Of South Florida.
What skills is Tom Booth known for?
Tom Booth has skills like Business Intelligence, Crm, Leadership, Strategy, E Commerce, Management, Software Development, Business Process, Outsourcing, Strategic Planning, Business Analysis, Team Building.
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