After 30+ years of collective agency experience, my wife and I blazed a new path 
forward and built a business we could believe in. We formed a collective of creatives, strategists and specialists in search of more creative freedom and purpose in their work.Bosch studios is focused on brand development for businesses that promote products or services centered around a healthy/active lifestyle and aiming to do good in their communities.Naming, brand foundation + personality, identity, packaging, product launch

• Lead high-level client initiatives & acquisitions including pitches, RFPs, on-boarding, developing creative processes and driving the client brand vision across the enterprise• Direct multiple creative teams of CDs, Designers, Copywriters both locally and nationally• Develop strategic workflow efficiencies within the creative process to be as effective and cost efficient as possible – work within budgets to foster profitability while also maintaining quality• Responsible for hiring and developing department and related personnel• Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements.• Direct and design with a hands-on approach to all facets of marketing campaigns including print, digital, and in-store environment activation

• Collaborate to develop strategic marketing plans for retail clients and lead creative vision for concept and execution across all channels• Direct local team of Designers, Copywriters and also work with Account, Production and Creative teams in multiple locations across the country• Responsible for managing CD’s to ensure each brand’s personality remains consistent across each requisite channel• Foster a positive and creative culture to inspire, challenge and engage team members• Write reviews, develop salary recommendations to stay within corporate guidelines for profitability

• Directed a team of over 15 designers and partnered with in-house Safeway Advertising Team on all initiatives and campaigns for Consumer Brands, The Safeway Foundation and Point-of-Sale environments• Directed the launch of over 10 Safeway private label brands across print and digital channels with focus on value and national brand equivalency attributes• Developed agency packaging capabilities through winning project work for Foster Farms and Dollar General. Directed team for re-brand and roll out of over 150 SKUs over a one-year period for Dollar General’s, Clover Valley private label brand

• Directed and designed print and point-of-sale collateral for Safeway and acquisition of 8 additional store banners with a focus on creating a cohesive and consistent brand style across all communication.