Directed marketing operations for $650 million HVAC wholesale distribution company with 200+ service centers located in 18 states.Increased contractors' utilization of online ordering platform by 30% through online tutorial. Developed and implemented comprehensive, easy-to-search online catalog.Integrated best practices based on feedback gathered from customers and field staff, resulting in greater efficiency and increased use of company products and systems.Applied high technology solution to enable coordination with vendors, managers, other staff components and the Marketing team.

Conceptualized, developed, and launched revolutionary national HVAC website that opened new revenue streams and advertising opportunities for parent company, Watsco, Inc. Led start-up operations and developed corporate policies and procedures. Devised early concept and functionality for first-if-its-kind website that linked consumers with local contractors based on zip code data entered by consumers. Established multiple online tools to attract consumers and generate more referrals to contractors.

Planned and directed all aspects of operations, including sales, product management, inventory control, staffing, finance, and information technology. Continuously uncovered and established best practices. Revitalized staff, resulting in greater sales and higher morale. Instituted programs to increase commitment, buy-in and leadership. Collectively produced $105 million in sales in 2000 through aggressive management of 32 stores in three states - highest sales in company's history. Reduced operating costs by 9% and increased EBIT by 3%.Transformed company by implementing common e-mail system and producing corporate e-commerce website with user-friendly customer online ordering functionality.

Oversaw all functional areas in company. Identified areas of opportunity and implemented action plans for improvement. Strengthened relationships with customers and resolved escalated issues.Increased profitability by investigating physical inventory losses and quickly taking corrective actions.Enhanced sales, customer satisfaction, and employee retention by instituting leadership seminars for all zone, service center, and territory managers.

Provided expertise and advice on publicly sensitive issues impacting Army. Specific example is the negotiation of the Panama Canal Treaty to include multiple sensitive security issues. Interfaced daily with Army leadership, Department of Defense, and Joint Staff.

Directed 24 multi-service U.S. officers involved in political actions pertaining to Western/Central Europe and Russia. Interacted daily with the CIA, Dept. of Defense, State Dept., FBI, Treasury, and ATF. Prepared and presented briefings to National Security Council, congressional delegations, and Chairman/Vice Chairman of the Joint Chiefs.

Held accountability for organization of 2,100 soldiers and civilians with multiple missions and tasks. Operational readiness status always exceeded 90%.