Tom Broderick Email & Phone Number

Tinton Falls, NJ, US

Minneapolis, Minnesota, US

Round Rock, Texas, US

• Drive EMC's unique global Center of Excellence (COE) strategy in China, Egypt, India, Ireland, Israel, Russia and other regions to deliver a world class, consistent and optimized engineering, BPO and services network.
• Championed the implementation of new global R&D and services centers, from opportunity assessment to investment proposal to stand-up operation in China, India, Egypt and Utah.
• Enabled employee growth from 1,000 to 13,000+ employees, now representing over 25% of EMC.
• Drove the integrated program management of large scale infrastructure projects, totaling over $150M in investments, uniting cross-functional organizations to develop and execute unified plans, budgets and timelines.
• Conceived, proposed and designed a new end-to-end, streamlined External Workforce Management program to address cost, compliance and risk challenges with EMC's 15,000 person contingent labor portfolio.
• Directed EMC's strategic emerging market outsourcing program and drove master contract negotiations governing $250M of annual spend.

Round Rock, Texas, US

• Established EMC’s Shanghai-based R&D center as an integral component of the corporation’s global talent pool, enabling seamless and efficient business unit innovation and operations.
• Established the original leadership role representing the new center to corporate EMC as part of the founding management team, enabling immediate company acceptance and first year growth to >150 employees.
• Built the formal announcement plan for the introduction of the China R&D Center, including event planning, presentation material generation, press releases and executive speaking points.
• Developed, operationalized and drove the engagement process to enable business units to determine China talent viability (skills, cost, risk), build their workforce plans and ramp up their teams.

Round Rock, Texas, US

• Led a team of highly skilled software marketing professionals accountable for the product strategy of EMC’s $500M high end replication software offering, garnering over 40% market share (IDC).
• Transformed EMC’s high-end replication software product positioning to focus on value add opportunities and simplification. Resulted in significant incremental revenue, reversing the trend of high price erosion.
• Generated future product requirements through market based analyses, customer feedback and industry analyst communication, and secured corresponding roadmap commitments with the engineering groups.
• Developed annual marketing plans including target segmentation, product positioning, pricing and bundling, forecasting and profitability, field training and sales campaigns.
• Managed EMC’s highly successful 2004 external high end replication campaign, bringing several new products to market and changing the way large corporations thought about disaster recovery and business continuity.

Round Rock, Texas, US

• Drove the go to market strategy for the revolutionary Symmetrix DMX product line which brought EMC back to a leadership position in high end storage.
• Created and implemented a successful and bold value-based pricing strategy, shifting revenue out of hardware commodity and into value elements, changing the mechanics of high end storage hardware pricing in the market.
• Identified product line positioning and feature gaps, estimated at $750M in potential revenue, and successfully proposed solutions that were subsequently incorporated into the product roadmaps.
• Developed the mid-range go-to-market plan including market analysis, segmentation, positioning, pricing and rollout strategy.

• Spearheaded the creation of a completely new retail division in the traditionally industrial B2B/D company.
• Developed, executed and achieved annual marketing plans encompassing new product development projects, P&L, pricing strategies, forecasting, competitive analysis, media development and scheduling, promotional programs.
• In 2 years achieved $5 million in revenue, 83% above plan with profitability 109% above plan.

• Drove sales through a select distribution network throughout Louisiana, Arkansas, Mississippi and Tennessee.
• Exceeded objectives and achieved record annual sales goals each year.
• Successfully rebuilt the Mid-South distribution network, managing over 75 distributor sales personnel.
• Presented product offering to audiences of up to hundreds of specialists.
• Built relationships at major end users while focusing on problem solving, service, product quality, cost reduction and increased satisfaction.

Fürth, Bavaria, DE

• Responsible for managing the product strategy of the $60M eyewear line.
• Managed the protective eyewear product strategy, forecasting, production, quality control, market research and analysis, procurement scheduling, advertising, trade shows and team development.
• Built global strategic partnerships and negotiated manufacturing supply contracts.

Mba, Managing Technology Intensive Enterprises

Bachelor Of Science, Marketing