I am responsible for all digital strategy for IMG's key event clients, whilst also providing guidance on digital media strategy for the media division of IMG.Responsibilities include: -- Providing guidance to rights holders as to how current and future technology, media consumption and market evolutions will affect the commercial business. - Developing media rights strategies to allow for future proofing and provide protection against future changes in the media industry.- Appropriate allocation and structuring of core and supplemental sponsorship rights.- Technology sponsorship.- Defining a strategy for the creation and monetisation of standalone digital assets.- Digital marketing for brands, particularly around sponsorship activation.- Branded broadcast content sales and business development.I have the pleasure of counting the All England Lawn Tennis Club, The R&A and Rugby World Cup amongst my current list of clients.

I was responsible for managing IMG's digital media relationships with some of its leading clients, including Wimbledon, on a global basis.The role included definition of a digital media strategy across broadcast rights, sponsorship, commerce and marketing. This included sales, negotiation, business development, strategic consulting and client handling. I am personally accountable for the growth of each our clients business and the satisfaction of our key clients.

I continued to work across IMG Digital Media's key relationships with the All England Club and The R&A. Further to that, I was made responsible for managing IMG's relationship with Miss World Organisation, including leading commercial strategy, sales and managing the relationship with the client.I had a business development remit as part of my role and worked as the team that won pitches for new business with Manchester City Football Club amongst others.

I started as an intern at IMG in May of 2003 and immediately began supporting the digital commercial programme for the Wimbledon Championships and The Open Championship. Immediately after both events, I worked on Rugby World Cup 2003 as an account executive. I was responsible for selling advertising inventory across rugbyworldcup.com and account managing digital media deals with the likes of Telstra, AOL and Heineken.