Here's the TL:DR and some high-level info...• Growth Marketing Expert with 12 years experience • 8+ yrs. experience in Paid Social Advertising• Managed daily budgets more than $20k and monthly budgets in excess of $400k • Deep understanding of direct response advertising and ecommerce• Creative strategist in helping drive CPL down by 28% while increasing CTR by 26% • Reduced CPA for client by 65% during initial launch. Drove CPA down an additional 50% months into the campaign• Integral to 500% increase in product category sales over 18 month period• Heavy-user of AI technologies, such as ChatGPT via API• Spearheaded project to fix attribution issues – resulted in Paid Social spend increasing by 539% while decreasing Paid Social CPA by 217% • Managed over $15M in ad spendAnd here's the non-CliffsNotes versions.🤷With over 12 years of experience in growth marketing and 7+ years specializing in paid social advertising, I have a proven track record of managing substantial budgets and driving significant results. My expertise extends to handling daily budgets exceeding $20k and monthly budgets over $400k, coupled with a deep understanding of direct response advertising and eCommerce.As a creative strategist, I have successfully driven down CPL by 28% while boosting CTR by 26%. During an initial launch, I reduced CPA for a client by 65% and achieved an additional 50% reduction in subsequent months. My efforts have been integral to a 500% increase in product category sales over an 18-month period.I am a heavy user of AI technologies, including ChatGPT via API. I have also spearheaded projects to resolve attribution issues, resulting in a 539% increase in Paid Social spend and a 217% decrease in Paid Social CPA. With over $15M in ad spend managed, I am dedicated to leveraging data-driven insights and innovative strategies to achieve outstanding marketing results.