Tom Buchheim Email and Phone Number

Leading branding, marketing, social media and communications for the American Family Insurance Championship, a PGA TOUR Champions event in Madison, Wisconsin.- Oversee organic and paid marketing and social media strategies. - Develop multifaceted content marketing, social media and video plans for foundation and tournament events.- Manage Twitter, Facebook, Instagram, LinkedIn, TikTok and Threads accounts for the American Family Insurance Championship and Steve Stricker American Family Insurance Foundation.- Administer tournament website and any other related digital channels.- Lead tournament social media staff before and during event. - Sync year-round social media activities (organic and paid) with sponsorship, marketing and sales, and corporate brand and advertising.- Advise tournament host, Steve Stricker, on social media content and best practices.- Work closely with brand ambassadors, content creators and influencers, and high-profile athletes to help promote their presence at the American Family Insurance Championship. - Measure and report on social media metrics to leadership and tournament team.

Senior-level role the led social impact storytelling, an award-winning CEO and executive communications and social media program, and an employee advocacy platform for a Fortune 300 brand.- Provided expert counsel, content concepts and best practices to build executive voices on internal and external communications, media and social media platforms, including our current CEO, and former CEO and Chair, who was named Fortune 500's most engaged and most active CEO on social media. Earned the 2020 CSuite Digital Leadership Award for Best Leader on Twitter and the 2017 PR Daily Award for Best Executive Visibility.- Created innovative leadership communications, including ghost-writing CEO blogs, developing talking points and presentations that enhanced reputations of the CEO and company, increased employee and agency owner engagement, and informed key stakeholders about the overall strategy and impact; provided ongoing social media content strategy and account management, leading the creation of social media content on behalf of the CEO.- Employee social media advocacy pioneer; created a robust, results-oriented program while activating employee advocates to help tell our story in social media. This work synced marketing and communications content with external social media channels, including blogs and earned media opportunities for the brand. - Led strategy for community and social impact storytelling for the American Family Insurance Office of Community and Social Impact. - Administered content management and oversight of American Family's company LinkedIn and Medium pages.- Directed the organic and paid social media strategy and execution for the American Family Insurance Championship, an annual PGA TOUR Champions event that benefits local and national charities. This work included management of a team of content creators, video production staff and social media influencers and partners.

Led the organic and paid social media strategy and execution for the American Family Insurance Championship, a PGA Tour Champions event in Madison, Wis., and the Steve Stricker American Family Insurance Foundation. - Developed multifaceted social media strategies, video productions, and tactical social media plans for foundation and tournament events.- Managed Twitter, Facebook, Instagram, LinkedIn, TikTok and Threads accounts for the American Family Insurance Championship and Steve Stricker American Family Insurance Foundation.- Directed tournament social media staff before and during event. - Synced year-round social media activities (organic and paid) with sponsorship, marketing and sales, and corporate brand and advertising.- Advised tournament host, Steve Stricker, on social media content and best practices.- Worked closely with brand ambassadors, content creators and influencers, and high-profile athletes to help promote their presence at the American Family Insurance Championship. - Measured and reported on social media metrics to leadership and tournament team.

Led a dynamic Fortune 300 brand social media team, integrating social media across marketing and customer service functions. - Won the Internet Advertising Competition (IAC) award for Outstanding Social Media Campaign for the 2014 Russell Wilson Super Bowl program (#LongLiveDreams)- Earned PR Daily Award for Best Social Media Campaign in 2014 for #30DaysofThanks.- Finished as a finalist for 2014 PR Daily Social Media Award for Best Use of Video in 2014 for #DreamDrive.- Coordinated the setup and management of a content publishing platform for insurance agents across a 19-state footprint.

Managed social media content strategy for the American Family Insurance brand (Facebook, Twitter, YouTube, Google Plus, Pinterest, Instagram, corporate blog, executive social media). Here are some highlights from this role, which helped establish American Family's social media presence: - Created/curated content for American Family Insurance corporate social media channels and blog, collaborating across this Fortune 300 company to bring the brand experience to our various communities.- Used social media listening tools to respond to and correct any negative brand sentiment across all social media channels.- Coached/mentored American Family executives on social media use and best practices, providing regular content suggestions.

Editor-in-Chief of American Family Insurance's corporate magazine published monthly for the company's exclusive agent owners.- Led content strategy and day-to-day operations, including all editorial aspects of production from start to finish.- Authored "Agent of the Month" features and other strategic communications for the Public Relations Division.

SocialMedia.org is the community for social media leaders at the world's greatest brands. Board Chairs are responsible for leading a company's membership in the community.

Launched one of the first blogs to cover the intersection of sports and social media, which featured topics of interest to teams, leagues, players, coaches and administrators.

Served the University of Iowa Hospitals and Clinics as a writer, producer, videographer and editor for marketing and communications. UIHC is one of the largest teaching hospitals in the U.S., and my work included: - Creative support to promote the hospital's efforts through targeted media relations, video news releases and other marketing/communications materials. - Executive producer of the Iowa broadcast of the Children's Miracle Network telethon, which aired in the state's main TV markets. - Video producer/director/editor for award-winning patient-centered stories about the University of Iowa Stead Family Children's Hospital.