Tom Buehrer

Tom Buehrer Email and Phone Number

Retired from leading insight transformations into action for marketers
Tom Buehrer's Location
Greater Seattle Area, United States, United States
About Tom Buehrer

A visionary and results-driven marketing information executive with a successful record of accomplishment in market insights, analytic modeling, data science, sales, business development, marketing management, information technology, negotiations, and brand development. Serves as a trusted business partner that provides an expanded viewpoint to support business transformation. A resourceful and innovative producer who employs experience, leadership, and expertise to enhance key stakeholder relationships and project delivery for continuous improvement to meet short- and long-term objectives.Market Research: Informed precision decision making through use of primary and secondary information sources. Conducted quantitative surveys and qualitative interviews. Used creative approaches to measure potential for new products and market innovations. Data Science and Advanced Statistics: Developed machine learning and AI applications for marketing analytics. Connected disparate databases to extend learnings.Strategic Thought Leadership: Built brand strategy to deliver improved messaging and positioning. Used negotiation skills to execute contracts and achieve balanced partnerships. Project Management: Disciplined to ensure flawless execution on complex program challenges.Business Development: Established cadences and strategies to break through with new clients. Extended relationships into new territories to provide clients additional benefits. Delivered results for sales efforts to organization.

Tom Buehrer's Current Company Details

Retired from leading insight transformations into action for marketers
Tom Buehrer Work Experience Details
  • Gray Dawg Consulting
    Retired - Partner
    Gray Dawg Consulting 2023 - 2024
    London, Gb
    Develop impactful solutions to challenging client business questions, relying on years of market research experience combined with use of the latest in analytics tools. Work mainly with research supplier leadership.• Key areas of focus include upskilling talent; commercial engagement; and enhancing analytics.• From automating outputs to improving insights and prioritizing assignments, develop robust teams and drive efficiency. • Deploy the latest in Large Language Model (LLM) AI tools to accelerate productivity and deliver deeper insight.
  • Zs
    Associate Principal
    Zs 2021 - 2023
    Evanston, Il, Us
    Designed and delivered innovative answers to challenging client business questions, using AI/ML and traditional research methods. Created and grew relationships with clients seeking ways to improve value of marketing insights. Led business development of research insights services and offers to key client targets. Worked closely with clients outside of healthcare, including largest among those, to broaden reach of ZS services into new business units. Developed new product offers to transform insights generation.• Delivered on cadence of contact, meeting, and follow-ups to secure opportunities. Built relationships with client executives amid continuing COVID restrictions.• Led commercialization of new offer development around AI-based customer journey idea delivered to beta clients.
  • Ipsos In North America
    Senior Vice President, Client Partner
    Ipsos In North America 2018 - 2021
    New York, Ny, Us
    Sold and implemented marketing information programs for leading global clients across 18 service line portfolio. Delivered client success in growth situations and amid pandemic disruption. Demonstrated agility in moving from in-person to online service team coordination and client management. Exceeded target revenues throughout tenure. Worked with top clients, including Nike, Starbucks, Samsung, Zillow, and more, to broaden portfolio of services purchased from Ipsos. Delivered new client impacts through team selling with new offers, including Voice of the Customer, product and offer development, and brand and advertising.• Achieved million-dollar-plus account growth with three top client organizations and handled eight-digit account portfolio.• Turned lapsed client into large program customer with multi-team sales effort to produce customer journey mapping for use across client organization.• Earned position as single source of research program provision in two major areas (advertising tracking and product testing) at major client.
  • Supercrunch By Gfk
    Evp - Client Consulting - Advanced Data Analytics
    Supercrunch By Gfk 2017 - 2018
    Spearheaded introduction of new company business unit in North America. Created broad base of qualified programs and opportunities by adapting existing offers and processes to new market. Provided agile marketing analytics by using multi-source data and tools to solve complex client challenges. • Developed a mixed-method Lifetime Customer Value approach to deploy across multiple organizations.• Built an extensible business development function to measure progress against objectives.
  • Gfk
    Executive Vice President - Global Accounts Leader - Marketing Research
    Gfk 2015 - 2018
    Nuremberg, Bavaria, De
    Led global team of research and analytics professionals with P+L responsibilities in consultative guidance and business solution delivery for company's top North America-based technology account (to >$25M). Drove new and existing client sales through programs employing advanced modeling and data integration.• Turned around client satisfaction through team building and delivery excellence.• Helped develop and win major new program for predicting success of digital ad content.• Built profile with tech clients to feature innovative uses of AI/ML approaches to delivering insights.• Re-contracted seven-digit multi-year extension of key tracking program.
  • Taylor Nelson Sofres
    Senior Vice President || Technology Lead
    Taylor Nelson Sofres 2006 - 2015
    London , Co
    Senior Vice President / US Tech Team Head, TNS US, LLC, 2009-2015West Region General Manager / US Board Member, Research International, 2008-2009Vice President, Microsoft Team NA Regional Account Director, TNS Global, 2006-2008Motivated and managed skillful teams serving technology-focused clients with wide range of customer insight solutions, including global branding, new product innovation, customer experience, and technology use trends. Emphasized selling, conveying insights through strategic storytelling, and data visualizations that drove client decision making. • Delivered top team revenue growth (+7% to +79%) in seven of nine years’ tenure, from $6M to $45M of business.• Shared in internal and client-awarded team service excellence awards.• Increased client business consistently across range of team assignments/client pairings.
  • Telephia
    Vice President Product Management
    Telephia 2002 - 2006
    Drove product management and financial success in syndicated information company measuring competitive performance in telecommunications industry. Provided teams with practical, business, and theoretical leadership to deliver customer experience measures. Accelerated team revenues in three years to more than 3X growth, with high margins. Improved bottom-line performance through supplier diversification and auction contracting. Established product line as “currency” information for clients.
  • Evaluations Research
    Founder And President
    Evaluations Research 1996 - 2002
    Built successful software and services platform for conducting online data collection and analysis. Shaped and managed team of high-performance research professionals and application developers through six years of continuous improvement in systems and approaches for handling research data collection and insight generation. Created recognized brand in marketing research industry. Achieved company profitability in third year of commercial operation. Developed industry-leading online ad tracking research program for major IT client. Built full-featured online data collection analysis software solution from scratch.
  • Opinion Research Corporation
    Associate Director
    Opinion Research Corporation 1994 - 1995
    Led teams of research and analytics professionals in pursuit of answers to challenging client questions during early phases of computer/telecom convergence, including assessing Internet product and service ideas, solving wireless communications carrier service issues, and projecting demand for cable-based provision of interactive services.
  • The Walter Group
    Director
    The Walter Group 1989 - 1994
    Guided day-to-day operations and growth of firm providing management consulting services to leading telecommunications product and service providers. Coordinated consortia teams in acquisition of nationwide international wireless licenses. Provided interim general management of several start-up and transitional cellular companies. Developed new client business for telco clients.

Tom Buehrer Skills

Market Research Customer Insight Segmentation Analytics Quantitative Research Primary Research Advertising Research Strategy Competitive Intelligence Competitive Analysis Management Mobile Technology Market Analysis Mobile Communications Marketing Product Management Leadership Business Insights Market Intelligence Survey Design Thought Leadership Team Management Brand Equity Information Technology Strategic Planning Customer Experience Branding Research Positioning Telecommunications Brand Architecture Sas Consumer Insight Predictive Analytics Brand Loyalty International Research Marketing Strategy Business Development Business Strategy Digital Marketing Data Analysis Mobile Devices Customer Experience Management Cross Functional Team Leadership Machine Learning Ai A.i Artificial Intelligence Predictive Modeling Account Management Sales Management

Tom Buehrer Education Details

  • Northwestern University
    Northwestern University
    Predictive Analytics (Now Data Science)
  • Uw Foster School Of Business
    Uw Foster School Of Business
    Finance And Marketing
  • Southern Illinois University, Carbondale
    Southern Illinois University, Carbondale
    Communication And Media Studies

Frequently Asked Questions about Tom Buehrer

What is Tom Buehrer's role at the current company?

Tom Buehrer's current role is Retired from leading insight transformations into action for marketers.

What is Tom Buehrer's email address?

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What schools did Tom Buehrer attend?

Tom Buehrer attended Northwestern University, Uw Foster School Of Business, Southern Illinois University, Carbondale.

What skills is Tom Buehrer known for?

Tom Buehrer has skills like Market Research, Customer Insight, Segmentation, Analytics, Quantitative Research, Primary Research, Advertising Research, Strategy, Competitive Intelligence, Competitive Analysis, Management, Mobile Technology.

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