Tom Burford Email & Phone Number

Sydney, NSW, AU

New York, New York, US

Responsible for marketing strategy, messaging, value proposition, sales enablement, customer acquisition, segmentation, competitive positioning, customer analytics, go-to-market content & marketing programs across products making up ~50% of total ARR, including numerous AI propositions.

New York, New York, US

Guiding Optimizely's key global clients towards digital excellence. By conducting thorough customer research, ROI analysis, benchmarking, and collaborating with cross-functional teams including GTM, product, development, marketing, and C-suite. Building value propositions and roadmaps to mitigate risks, ensure seamless launches, and foster sustained growth.

Continuing my engagement with Planit Test Management under my own ABN.

Sydney, NSW, AU

At Planit, a global leader in Quality Engineering, I spearheaded the development of a go-to-market strategy for a new digital testing services proposition. I successfully executed this strategy and drove continuous improvement initiatives, partnering with some of Australia's largest financial services (i.e. MediBank, St George), manufacturing, and retail.

Crafting impactful GTM strategies and product marketing frameworks by deeply understanding challenges, constructing measurable objectives, and securing buy-in for transformative execution. Committed to continual measurement and enhancement for sustainable success.Major achievements:90Seconds - Launched this cloud video creation platform in Australia prior.

Sydney, New South Wales, AU

Co-founder, secured initial $m+ capital. Managed P&L. Led business development, partnerships and marketing activity for this SaaS Wayfinding Asset management startup from idea stage to a cloud SaaS with customers including UTS, Uniting health and Toronto Pearson Airport.Took the team from 3 to 11 full time employees.

London, London, GB

My role covered business development, strategy, vision and product. Effectively creating a System Integrator proposition within a digital transformation agency. Pitched and led the digital transformation for Subaru AU & NZ.Concept and delivery of Lend Lease 'digital communities' supporting their development of new brick and mortar communities.Other key.

US

Short term contract overseeing digital transformation as well as BAU activity for Visa - one of TBWA's largest global clients.

Southbank, VIC, AU

Ownership of some of Hyros largest clients from pitch to account management:Lion - Digital campaign managementCanon - e-Commerce build and management (Sitecore)Sekesui House - Digital strategy and BAUWine Selectors - e-Commerce build (Elcom)Rest Superannuation - Digital strategy and BAU (Kentiko)

Starting as a part time activations role while at uni and moving into a full time Key Account Manager role post uni. Overseeing Microsoft, Intel and HP's online internal brand communication platform (brand immersion and product enablement for business partners)

San Jose, CA, US

Before going to university I jumped on the early internet boom. Ensim ServerXchange was one of the first hosting automation platforms in market, offering automated provisioning and deployment of Windows Server and Linux environments, with multiple control panel tiers for hosting provider, reseller and end user.My role was to sell into hosting providers and.