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I develop and execute GTM and marketing strategies. 10+ years experience from startups to hyper growth to established companies. Known for: Getting it - Translating complex propositions into comprehensible communicationsGetting buy-in - Stakeholder management, collaboration and workshopping skills to bring cross-team alignment on objectives and desired outcomes.Empathy - I’ve worked in enterprise as an employee and a vendor, I’ve grown a small startup and been part of GTM teams with aggressive targets. I understand how to empower teams to be successful.Strengths in: go-to-market (GTM), product marketing, sales enablement, data analytics, innovation, customer journey, digital transformation, fast paced environments with proven skills in writing, influencer networks, social marketing, demand generation, Public Relations, public speaking, marketing programs, team building, thought leadership and buyer/competitive intelligence.
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Head Of MarketingOrttoSydney, Nsw, Au -
Product Marketing DirectorOptimizely Jan 2023 - PresentNew York, New York, UsResponsible for marketing strategy, messaging, value proposition, sales enablement, customer acquisition, segmentation, competitive positioning, customer analytics, go-to-market content & marketing programs across products making up ~50% of total ARR, including numerous AI propositions. -
Senior Consultant - Strategy And ValueOptimizely Dec 2021 - Jan 2023New York, New York, UsGuiding Optimizely's key global clients towards digital excellence. By conducting thorough customer research, ROI analysis, benchmarking, and collaborating with cross-functional teams including GTM, product, development, marketing, and C-suite. Building value propositions and roadmaps to mitigate risks, ensure seamless launches, and foster sustained growth.
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ConsultantDynode Jan 2021 - Dec 2021Continuing my engagement with Planit Test Management under my own ABN.
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Business ManagerPlanit Testing Dec 2018 - Jan 2021Sydney, Nsw, AuAt Planit, a global leader in Quality Engineering, I spearheaded the development of a go-to-market strategy for a new digital testing services proposition. I successfully executed this strategy and drove continuous improvement initiatives, partnering with some of Australia's largest financial services (i.e. MediBank, St George) , manufacturing, and retail companies to achieve seamless digital transformations -
Digital Transformation ConsultantFreelance Dec 2016 - Dec 2018Crafting impactful GTM strategies and product marketing frameworks by deeply understanding challenges, constructing measurable objectives, and securing buy-in for transformative execution. Committed to continual measurement and enhancement for sustainable success.Major achievements:90Seconds - Launched this cloud video creation platform in Australia prior to investment from Sequoia Capital. Scaled business up to over 300 freelancers.TruRating - Point of Purchase rating system, scaling in Australia/NZ. Built out the the Merchant Services proposition (selling to retail C suite) and marketing oversight, getting us on the ANZ retail map. Toast Design - Led the evolution from a brand agency to a full service digital agency.
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GmPam Jan 2015 - Nov 2016Sydney, New South Wales, AuCo-founder, secured initial $m+ capital. Managed P&L. Led business development, partnerships and marketing activity for this SaaS Wayfinding Asset management startup from idea stage to a cloud SaaS with customers including UTS, Uniting health and Toronto Pearson Airport.Took the team from 3 to 11 full time employees. -
Business DirectorIsobar Mar 2011 - Dec 2014London, London, GbMy role covered business development, strategy, vision and product. Effectively creating a System Integrator proposition within a digital transformation agency. Pitched and led the digital transformation for Subaru AU & NZ.Concept and delivery of Lend Lease 'digital communities' supporting their development of new brick and mortar communities.Other key clients included HSBC, Hollard Financial Services. -
Senior Digital Account Director (Contract)Tequila / Tbwa Advertising Agency Oct 2010 - Mar 2011UsShort term contract overseeing digital transformation as well as BAU activity for Visa - one of TBWA's largest global clients. -
Business Development ManagerHyro Feb 2008 - Oct 2010Southbank, Vic, AuOwnership of some of Hyros largest clients from pitch to account management:Lion - Digital campaign managementCanon - e-Commerce build and management (Sitecore)Sekesui House - Digital strategy and BAUWine Selectors - e-Commerce build (Elcom)Rest Superannuation - Digital strategy and BAU (Kentiko) -
Account ManagerChannel Advantage May 2005 - Dec 2007Starting as a part time activations role while at uni and moving into a full time Key Account Manager role post uni. Overseeing Microsoft, Intel and HP's online internal brand communication platform (brand immersion and product enablement for business partners)
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Sales Manager: EmeaEnsim Corporation Aug 2000 - Oct 2002San Jose, Ca, UsBefore going to university I jumped on the early internet boom. Ensim ServerXchange was one of the first hosting automation platforms in market, offering automated provisioning and deployment of Windows Server and Linux environments, with multiple control panel tiers for hosting provider, reseller and end user.My role was to sell into hosting providers and resellers helping them reduce admin and increase the scope of their offering. Like the fax machine years prior, everybody needed hosting seemingly overnight.
Tom Burford Skills
Tom Burford Education Details
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University Of PortsmouthBrand Communication
Frequently Asked Questions about Tom Burford
What company does Tom Burford work for?
Tom Burford works for Ortto
What is Tom Burford's role at the current company?
Tom Burford's current role is Head of Marketing.
What is Tom Burford's email address?
Tom Burford's email address is t.****@****ail.com
What is Tom Burford's direct phone number?
Tom Burford's direct phone number is (+43)-175*****
What schools did Tom Burford attend?
Tom Burford attended University Of Portsmouth.
What are some of Tom Burford's interests?
Tom Burford has interest in New Technology, Reading, Music, Lateral Thinking, Mountain Biking.
What skills is Tom Burford known for?
Tom Burford has skills like Digital Strategy, Mobile Devices, Digital Marketing, Social Media, Strategy, Online Advertising, Digital Media, Account Management, Mobile Marketing, Crm, Seo, E Commerce.
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