Tom Burrow Email & Phone Number

London, Gb

Washington, England, Gb

Leading the Global Online Business for the Private Equity owned, contemporary fashion and streetwear retailer END. End-to-end accountability for the customer proposition and growth. Executive leadership and functional responsibility for Digital, Brand and Performance Marketing, Customer Services and the Production Studio.

Boston, Ma, Us

Managing Reebok Global Digital, accountable for the Reebok Global Digital Strategy, Global and US Ecommerce with an annual NET revenue of 350m Euros. Sitting on the Reebok Leadership team, reporting into the Brand President and managing a team of 70+ FTE. Prepared the company for sale and managed the transition before relocating back to the UK.

Boston, Ma, Us

Accountable for Global Reebok Customer Experience. Managing Creative, Editorial Content, User Experience, Consumer Engagement, Digital Optimisation Platforms and Operations teams. Internal transfer as part of the adidas Group.

Herzogenaurach, Bavaria, De

Responsible for the adidas.com and reebok.com Digital experience, leading the .com Digital Product, Global Digital Merchandising and Conversion Optimization teams.

Herzogenaurach, Bavaria, De

Leading the global mobile experience program to ensure the focus on mobile throughout the organization. Functional responsibility for the Site optimization team of agile Product Owners evolving the experience based on customer insights across web and mobile and the Conversion Optimization team responsible for improving the KPI's on adidas.com and reebok.com through A/B testing based on data and insights.

Dubai, Ae

Developed the strategy and launched the company's mobile presence across iPhone, iPad and Android together with managing the evolution of the web and mobile web experience. Leading a team of Digital Product Owners, UX designers, UI designers and introducing a customer-centric agile approach to team ways of working.

I initiated the Digital Team at Umbro thenk defined and implemented a new global brand digital strategy following the acquisition by Nike across web, social media, ecommerce and mobile platforms.

As Senior Multimedia Producer at Umbro I managed umbro.com and other Umbro web sites, managing the development agency whilst also building and maintaining a number of other Umbro public facing web and mobile sites.

I joined the Umbro business in the Multimedia Developer role. Working in the Global Marketing department, I was responsible for production and distribution of digital marketing materials across web and retailer brand communication channels.

Formed a new successful web development and digital marketing company working on a broad spectrum of web developments including UX/UI, development and optimization for clients.

Meyrin, Genève, Ch

Researched, planned, designed (UI/UX), programmed, project managed and implemented a new CERN internet and intranet sites and content management system. Working at the organisation that invented the World Wide Web still when it was in it’s relative infancy, I worked alongside some of the leading industry professionals and gained excellent, well rounded web experience.

Education record

Bsc, Business Infromation Systems