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▶️ Proven Chief Marketing Officer providing leadership to start-ups through enterprise organizations, specializing in both turnaround and high-growth environments. Known for distilling complex concepts into compelling value propositions and crafting strategies that tightly align marketing with sales initiatives. Proven developer of data-driven solutions that build brands and drive revenue. ▶️ INDUSTRY EXPERTISE: Fintech | Payments | | Computer Software & Hardware | Cybersecurity | Big Data | eCommerce Security | Machine Learning | Loyalty Programs | Brand & Product Marketing▶️ INSIGHTS: A frequent speaker at industry events such as Money 20/20, Merchant Risk Council (US & EU), Card Not Present, eCommerce Day (LatAm), ECSE( LatAm), RSPA and ETA conferences. My insights and commentary on e-commerce payment security, loyalty technology, and cloud-enabled payment processing have appeared in the Wall Street Journal, Forbes, Bloomberg, PYMNTS, MSNBC, NBC Nightly News, Card Not Present, Digital Transactions, PaymentEye, Payments Journal, MultiChannel Merchant, and Retail TouchPoints, among others.
Spark! Brand Marketing - Marketing Strategy Consultancy
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Chief Marketing OfficerSpark! Brand Marketing - Marketing Strategy ConsultancyPortland, Or, Us
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Chief Marketing OfficerSpark! Brand Marketing Nov 2023 - PresentSpark is a marketing consultancy offering strategic branding, and product marketing services: • Operate as fractional CMO for companies seeking to regain competitive advantage or accomplish large projects in tight timeframes. Own outcomes and P&L• Work closely with C-level executive teams in developing and deploying integrated branding, demand generation, product positioning, go-to-market, and thought leadership strategies
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Senior Vice President, Global Payments MarketingPayiq, A Division Of Quisitive Oct 2020 - Oct 2023Led marketing for publicly traded cloud-enabled payment processor/SaaS solutions provider (Acquired November 2023) • Responsible for P&L and all branding, lead/demand generation, go-to-market strategy, funnel management, sales enablement, content marketing, digital marketing, product marketing, market research, thought leadership, video and interactive marketing, MarTech stack development, public relations, intellectual property portfolio management, event and partnership marketing• Developed and implemented a marketing strategy that led to an 80% increase in the number of leads and a 154% increase in the number of MQLs• Named company, established visual identity, and led comprehensive re-brand and re-positioning of the company to create a compelling challenger brand to attract acquisition interest• Designed and implemented integrated go-to-market strategies for multiple business units (Merchant Services; real-time SaaS loyalty solution; real-time age-verification SaaS solution)
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Chief Marketing OfficerVesta Corporation Oct 2014 - Sep 2018Lake Oswego, Oregon, UsDefined and led global marketing strategy for privately held fintech company specializing in SaaS-based payments and CNP fraud solutions• Led and scaled marketing and business development operations in the US, EU, and Latin America • Restructured and led global e-commerce sales teams; increased inbound leads by 300% • Helped drive the transformation from custom SaaS solutions for global telecommunications operators (AT&T, T-Mobile, Vodafone, China Telcom, etc.) to a scalable product suite for e-commerce vendors• Owned marketing function and P&L: Lead/demand generation operations, content marketing, digital marketing, Account Based Marketing, product marketing, research/thought leadership, business development, and partnership marketing efforts• Developed, launched, and led Latin American e-commerce business division• Served as company spokesperson at industry events including Money 20/20, Merchant Risk Council & MRC Platinum (US & EU), CNP Expo, RSPA, ESCE LatAm, and ETA -
Chief Marketing OfficerSpectra Payments 2012 - 2014Led marketing for Merchant Services provider targeting ISOs with a national portfolio of mid-market merchants • Increased revenues by 220% in 24 months, leading to portfolio sale• Created all brand and product marketing strategies and operations; scaled/led marketing team• Developed overall brand positioning and messaging framework, including identity, website, print and online advertising, channel programs, and trade show operations
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Strategic Marketing ConsultantHeartland Payment Systems Mar 2012 - Jun 2012Oklahoma City, Oklahoma, UsCreated and produced go-to-market strategy and interactive video campaign to support introduction of new, SaaS-based payments loyalty technology platform for one of the largest payment processors in the US- Used by the national sales force, the modular video series provided sales training and customer-facing presentation tools for innovative "all-in-one" (Gift, Rewards, Loyalty) designed to drive customer acquisition and retention for national base of small- to-mid-sized merchants- Increased sales by 89%. -
Chief Marketing OfficerTgate Payments Sep 2009 - Feb 2012Led marketing for first PCI-DSS compliant payments gateway technology company targeting ISVs and ISOs (acquired 2012):• Increased sales and market penetration from 650-22,000 accounts in 24 months, leading to sale• Directed all brand and product marketing strategy and operations; scaled and led marketing team• Created corporate identity, developed and launched national rebrand • Designed and implemented go-to-market strategy targeting platforms, integrators, and merchants
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Chief Marketing OfficerEvanta 2007 - 2009Portland, Oregon, UsLed marketing for national provider of peer-driven conferences for F1000 technology, human resources, information security, and health executives (Acquired 2009)• Directed overall re-brand and go-to-market to expand into multiple new sectors and increased revenue by 58% • Designed and implemented overall brand architecture; established positioning and messaging strategy; directed new product planning and launch programs; and created all outbound marketing platforms• Branded and launched the first private social networking site for enterprise CIOs—attracting 3,300 members in the first six months of operation -
Vice President, MarketingChockstone 2005 - 2006UsLed marketing for integrated digital payments/customer loyalty SaaS solution provider for national retailers. - Led re-brand of corporate identity and all brand and product marketing platforms, directed public relations, and implemented marketing and communication strategies for national retail accounts- Developed program implementation strategies for key retailers such as Subway, TicketMaster, and Plaid Pantry, among others- Grew merchant locations by more than 100% to 46,000 locations and individual loyaltytransactions by 221% to 680M.
Tom Byrnes Skills
Frequently Asked Questions about Tom Byrnes
What company does Tom Byrnes work for?
Tom Byrnes works for Spark! Brand Marketing - Marketing Strategy Consultancy
What is Tom Byrnes's role at the current company?
Tom Byrnes's current role is Chief Marketing Officer.
What is Tom Byrnes's email address?
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What is Tom Byrnes's direct phone number?
Tom Byrnes's direct phone number is +150328*****
What skills is Tom Byrnes known for?
Tom Byrnes has skills like Integrated Marketing, Brand Development, Strategy, E Commerce, Marketing Strategy, Marketing, Media Relations, Strategic Communications, Business Development, Marketing Communications, Product Marketing, Digital Strategy.
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