Tom Campbell Email & Phone Number

Dewitt, Mi, Us

East Lansing, Michigan, United States

Birmingham, Michigan, United States

Grand Rapids, Michigan, United States

This role is all about selling to and servicing the largest retailer in the country. While having only two customers provides tremendous focus, it also enhances the visibility, impact and risks associated with managing the business. I am one of two Key Accounts Managers that call on the National Buying Team based in Bentonville, AR. Our scope of responsibilities extends from the National and Total Category levels down to the brand, package and market levels. This position has challenged me to learn the language of Walmart and gain deep insights into how this major account makes decisions and operates. I’ve learned how to sell from both Category and Segment perspectives and I’ve had to take the concepts of “Data Analysis” and “Fact-Based Selling” to new heights. I have learned how to execute programs by implementing effective communications processes to coordinate information and program details across multiple distributor/partners and states. KEY SUCCESSES🔸 Brought Walmart’s OVT data platform from Nielsen into Founders.🔸 Merged distributor and Walmart data to deliver timely reports that helped eliminate Out-of-Stocks.🔸 Championed the development of unique case sizes to service the Club Store channel.

Dewitt, Michigan, United States

In this position I was challenged with managing and working with Founder’s two largest distributors who combined for over 20% of the company’s total sales volume. I managed a team of 10 in a market area that covered most of lower peninsula of Michigan. The focus of this job was all about setting priorities for my team and managing hundreds of small details for all of the promotions, incentives, and new items that we were constantly bringing to the market. I gained great experience in partnering with distributors to achieve their focus on our brands and ensure excellent execution at retail. While this role was primarily distributor and retail focused, it included both the Off-Premise and On-Premise sides of the business. Our team called on and worked closely with the regional buying teams of Meijer, Kroger, Buffalo Wild Wings, Applebee’s, Delaware North and Levy. A primary responsibility of this job was to develop Annual Business Plans with the distributors and work closely with their Purchasing teams to manage inventories both in the warehouse and in the trade. To facilitate the cooperation and support of our distributors, I developed many short training sessions which I presented during weekly and monthly distributor sales staff meetings. KEY SUCCESSES🔸 Created highly successful incentive programs that helped increase distribution by 18%.🔸 Established weekly training sessions with my team to improve their data analysis capabilities and translating those into fact-based selling skills.

Dewitt, Michigan, United States

In this position, I gained my first exposure to calling on and selling at the Chain Headquarter level. I was specifically responsible for calling on the headquarters and 15 regional buying offices of Meijer and Spartan-Nash. These buying offices covered the 6-state Great Lakes region. Coordinating pricing, program details, and execution across 21 distributors and covering 6 states with unique rules, regulations and approval processes was a major challenge but also a tremendous learning opportunity. To facilitate these efforts, I championed a “Chain Alert” process which is how we communicated program details with distributors and brought them into the program execution process. To coordinate efforts with Founder’s internal Field Sales teams, I facilitated weekly conference calls and shared all of my communications with distributors with our Field Sales to ensure that all information was communicated accurately, consistently, and on-time. KEY SUCCESSES🔸 Created a successful program with Spartan Nash which paired various beer styles with their different private label bratwurst products. This was rolled out into 11-states plus AAFES. 🔸 Managed all elements of Founder’s “Solid Gold” brand introduction in Meijer, Kroger, and Spartan Nash. The introductions achieved all of their roll-out objectives.🔸 Developed and facilitated sales training for Craft-focused distributor sales teams to expand their skill sets beyond product and style-based features into data-based, fact-based benefits.

Lansing, Michigan, United States

Starting out my career with a successful and sophisticated mid-major market Adult Beverage distributor like Dan Henry Distributing turned out to be the best move for me. I was given so many opportunities to experience new things and learn the business from the ground up. Starting out as a Route Salesman I built hundreds of strong relationships at store level across all types of accounts, both On and Off-Premise. Calling on accounts, identifying customer needs, and selling in programs, on a daily basis was a selling education on steroids. I learned how to move from a personal greeting, through a basic presentation, negotiating features, and a successful close, often in 10-minutes or less. The experience that I gained selling and servicing On-Premise accounts which ranged from casinos, night clubs, fine dining, on down to family restaurants, bars, and golf courses has continued to pay dividends throughout my career. When working with Field Marketing to create and execute promotion and incentive programs, I’m frequently in a position to provide valuable insights and suggestions on how to effectively create programming that will be successful in various channels. And, I was given the opportunity to gain the same level of knowledge and expertise in the Off-Premise channels. While my schooling began as a Sales Rep, Dan Henry also gave me the opportunity to learn and practice Field Marketing while managing a portfolio of over 40 Craft, Import, and Specialty brands. This required gaining a deep understanding of industry and segment trends as well as shopper wants, needs and behaviors. In addition, I was able to effectively prioritize resources, focus, and programming to build significant house share from this portfolio. With Dan Henry, I gained the confidence and experience to become a successful leader of teams. While achieving a number of personal successes, the things that I am most proud of are the accomplishments of my team and the growth of my teammates.

Lansing, Michigan, United States

🔸 Achieved average annual sales growth of 17% over a 4-year period.🔸 Coordinated and managed the launch of three major new supplier partners.🔸 Created and facilitated numerous training programs for internal sales and our supplier partners.

East Lansing, Michigan, United States

🔸 Over a 5-year period, my assigned route grew 36% in case sales.🔸 Championed the re-launch of the Keystone Light brand into influential accounts around the Michigan State campus with the goal of becoming the top selling Below-Premium light beer. After 4 years, Keystone Light had a 60% market share of the entire Below-Premium Segment in the East Lansing market.

Bachelor Of Science (Bs), Food Industry Management

Education record