Tom Capes Email & Phone Number

Louisville, Ky

Marketing Management

Louisville, Ky

Marketing Consulting

Louisville, Kentucky Area

This position provided Marketing support the Corporate organization, Sales and Marketing functions at both the strategic and tactical levels to continue to grow the business in North and South America.Selected Achievements:Utilized the resources of a $160M company and its broad product line to deliver solutions to customers in the healthcare, industrial, and commercial building markets.Coordinated and championed the development of annual and 5-year strategic plans: - Developed and maintained a model of the $1.2B Air Filtration Market in North America (Manufacturers, End Users, Product Categories, and Geographies) - Built the corporate presentations to review and analyze the monthly and quarterly results Analyzed the filtration market and we built a pricing model for a new product based on the Total Cost of Ownership: - Pricing yielded a 141% increase in margin while saving the end user 10-15% (energy savings and filtration costs). - Helped drive the new product introduction process from the initial meetings to its introduction in North America.Developed the analysis and presentations to attract new channel partners to AAF as the company expanded beyond the direct sales model through: air filter distributors, wholesalers, MROs, and air filter service companies.Coordinated and executed a National Sales Meeting on time and under budget: - Created meeting theme and strategy, coordinated lodging and catering, and facilitated the meeting. - 125+ participants from across North and South AmericaNo longer with the company as a result of a 40% reduction in force in the Louisville office at the staff level.

Louisville Ky

Implemented from concept to complete packaging design to in-plant execution, the first residential product produced in a fully automated construction process in the air filtration industry. Supplied marketing support to an National Accounts team that serviced $24M of business in the US and Canada. Created and launched a complete in-store point of sale campaigns for 1,400 stores. Developed packaging for two licensed air filter brands utilizing a good/better/best approach. These packages promoted lifestyle and consumer benefits as the industry focused on a technical message. The trilingual packaging required packaging for 12+ sizes at Retail.

Louisville, Ky

Charged with adding a classical marketing approach to a full-service advertising agency in all forms of communication: sales promotion, consumer goods, and business to business marketing and advertising. Clients include: American Express, National Asset Management, Chiquita North America, Good Humor - Breyer’s Ice Cream, and Maker’s Mark Distillery

Louisville, Ky

Provided an externally focused marketing function utilizing the company’s resources and broad product line to fulfill customers’ needs in the commercial building and healthcare markets. Direct reporting responsibility for: strategic marketing, business management, new product development, national accounts, advertising and communication, and sales training.

Louisville, Ky

Managed engagements assisting a diverse client base in all areas of business management. Accomplishments include: the development of business plans to lead existing companies into the next century, and the establishment of new business ventures.

Louisville, Ky

– Responsible for analysis and valuation of two major acquisitions: Medley Distilleries and Fleischmann Brands. – Product champion of the most successful new product line in company history: the Chi-Chi's margarita Cocktail. – Initial role was to provide analytical support to the planning process in the marketing department and other functional areas.

Master Of Business Administration (Mba), Economics And Finance

Master Of Arts (Ma), Economics

Bachelor Of Science (Bs), Economics