Digital Marketing Executive
CurrentAt Speedy Freight, I've been diving deep into the world of digital marketing, specialising in Paid Media (PPC), SEO, and Content Creation. Here’s what I’ve achieved and the skills I’ve honed along the way:- PPC Campaign Success: Developed, launched, and optimised Google Ads campaigns, driving significant traffic and conversions for the company. My ability to manage and optimise ad spend has contributed to increased visibility and ROI for our digital campaigns.- In-Depth SEO… Show more At Speedy Freight, I've been diving deep into the world of digital marketing, specialising in Paid Media (PPC), SEO, and Content Creation. Here’s what I’ve achieved and the skills I’ve honed along the way:- PPC Campaign Success: Developed, launched, and optimised Google Ads campaigns, driving significant traffic and conversions for the company. My ability to manage and optimise ad spend has contributed to increased visibility and ROI for our digital campaigns.- In-Depth SEO Analysis: Conducted comprehensive SEO analysis, including keyword research, on-page optimisation, and backlink strategies. These efforts have led to improved search engine rankings, increased organic traffic, and better overall site performance.- Content Creation and Strategy: Created engaging blog content that not only resonates with our target audience but also supports our SEO goals. My content creation efforts have helped boost brand awareness and drive meaningful engagement across our digital platforms.- Analytics and Data-Driven Insights: Utilised Google Analytics (GA4) to track campaign performance, analyse user behaviour, and generate data-driven insights. I also produce regular reports on key statistics, helping to inform decision-making and optimise our marketing strategies.- Backlink Strategy: Proactively developed and implemented a backlink strategy, enhancing our site’s authority and improving its rankings in search engine results. Show less