Hey there! I'm Tom, a 25-year-old digital marketing professional at Speedy Freight. I specialise in Paid Media (PPC), SEO, and Content Creation. At work, you'll find me diving deep into Google Ads, Google Analytics (GA4), and all things SEO, from keyword research and blog writing to building relationships for our backlink strategy.My digital marketing journey began when I launched my own e-commerce business, Vici Vantage Ltd, at 20 years old. With £8,000 of my own savings, I grew the business to over £100,000 in revenue while juggling a full-time job. This experience taught me the importance of a clear marketing mix, strong branding, and building a killer product. Along the way, I developed skills in Amazon PPC, product page SEO, sales copywriting, photography, and graphic design.Inspired, I moved to Manchester to pursue a career in digital marketing. Before this, I spent 8 years at Severn Trent Water, starting as an apprentice and working up to Ancillary Technician. Here, I honed essential skills like communication, problem-solving, time management, teamwork, and leadership.Outside of work, I’ve built a strong personal brand on TikTok and YouTube, sharing my adventures from a sabbatical in Southeast Asia and my wild camping trips. Some of my videos have gone viral, racking up over 500,000 views each, and my TikTok account has grown to 7,000 followers and 70,000 likes. This experience has helped me develop my skills in short-form content strategy, audience engagement, and organic social media growth.Key Skills:- PAID MEDIA (PPC): Ran Amazon PPC campaigns with over £30,000 of my own money. Developed, launched, and optimised Google Ads campaigns at Speedy Freight.- SEO: Researched keywords, crafted compelling titles, product descriptions, and sales copy; wrote blogs optimised for SEO and high conversion rates; carried out outreach for backlinks.- CONTENT CREATION: Proficient in video editing, photography, videography, and copywriting.- ANALYTICS: Skilled in using Google Analytics for performance tracking and data-driven insights.- DESIGN: Proficient in Adobe Photoshop and Illustrator for creating professional images, infographics, and brand assets.Looking Forward:I'm excited to keep growing in my current role and continue expanding my knowledge and expertise in digital marketing. I’m eager to share ideas and collaborate with enthusiastic, like-minded professionals. Let’s connect to share insights and explore the ever-evolving world of digital marketing together!