Tom Briggs Email & Phone Number

New York, NY, US

New York, NY

New York, NY

• Steered the creative selection, negotiation and execution of celebrity talent, music and intellectual property deals for high visibility marketing campaigns for blue-chip brands and advertising agencies including over.
• Defined strategic approach and scope for projects and lead client and industry relationship management
• Created all agency operation protocols, responsible for all hiring, staff development & service delivery excellence

New York, New York

• Led strategy development and client relations for top financial service brand's entertainment platform
• Drove scale, increase efficiency and improve connectivity across platform's various programs
• Co-created concepts with cross-discipline teams to strengthen client's overall sponsorship portfolio
• Managed executional excellence by and professional growth of a 20+ person staff
• Partnered with agency leadership to optimize office performance and develop new business opportunities

New York, New York

• Developed integrated marketing strategy and concepts for multiple clients in consumer packaged goods sector
• Formulated shopper focused programs that translate platform concepts for specific trade channels and retailers
• Key achievements:
• Created a product launch strategy for a national beverage brand
• Assisted creative team through annual planning cycle for a category leading brand

• Created and implemented customized, multi-channel entertainment marketing platforms to develop and reinforce clients’ brand strategies.
• Developed ideas and content for a variety of experiential marketing events including artist alliances, tour partnerships, music licensing, live production and sonic branding.
• Cultivated and grew client relationships; defined project scope, led creative ideation and oversaw execution.
• Led entertainment division including opportunity identification, cross-agency strategic planning and team supervision.
• Key achievements: o Created a global live music and consumer engagement platform for Nokia, resulting in 43 events in 22 markets including the first ever rock show at Opera Garnier featuring Franz Ferdinand. o Led.

• Formulated marketing plans for all artist releases, driving increased sales and unique exposure.
• Coordinated all aspects of marketing including collaboration with design team on music video and product packaging and oversight of promotion, publicity and sales campaigns.
• Identified target markets and analyzed data to determine effective and efficient marketing activities.
• Acted as primary label liaison to artist, artist management, booking agency and independent marketing firms.
• Key achievements: o Developed marketing strategies leading to career resurgences for Carole King, Joan Baez and Ringo Starr.o Managed licensing relationships and marketing for top children’s music franchises including.

• Developed marketing plans and budgets for select artists and acted as key label contact to all external parties.
• Managed advertising relationships including media buying and profiling; supervised merchandise from inception to creation and managed inventory for label’s entire roster.
• Key achievements: o Launched Steve Lillywhite’s Gobstopper imprint and directed marketing for all related acts. o Led rock music division for Chris Blackwell’s audio-visual label.

• Established a comprehensive protocol for the creation and approval of all artwork that produced cost benefits and streamlined process time across departments.
• Created, edited, approved and managed deadlines for all commercial and promotional items.
• Coordinated all audio mastering and asset management and serviced all domestic and international licensees.
• Supervised departmental staff and interfaced with all creative services and manufacturing vendors.

• Developed and implemented national retail marketing plans for a variety of record labels.
• Managed relationship between labels, sales force and accounts and published weekly reports and analyses.

• Maintained retail, co-op ad, and print advertising rate databases and solicited project specific alternative markets.
• Monitored retail for marketing program compliance and promotion of touring artists.

*Managed flagship property for nationally recognized, independent network of privately funded group homes for dual diagnosed clients