Director of Marketing for Anytime Fitness UK, a £70m network turnover business of 180+ franchise owned gyms throughout the UK and Ireland.

Sales and Marketing Director at Parkwood Leisure, which has a turnover of around £100m operating 90 leisure facilities throughout England and Wales including leisure centres, gyms, golf courses, sports facilities, theatres, and outdoor activity centres. First established in 1995, the company employs 4,000 staff and enjoys a reputation as one of the best operators in the market.

Creative and commercial, 100AND10% is an innovative, full service, sport and leisure marketing agency that works hard to deliver value and exceed client expectations.100AND10% was launched to offer something different to the industry – a fresh approach to the creative, commercial and marketing challenges faced by our clients. Our philosophy is to always over deliver and to offer 110% in terms of our commitment to the client and the project.Our expertise includes creative and digital marketing, event creation, marketing and management, PR and communications, design, commercial strategy, and sponsorship sales and activation. Clients include The FA, UK Sport, British Paralympic Association, Lifetime, Life Fitness, British Judo, Rugby Expo, Perform and Welsh Cycling to name a few.