Tom Fry Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Director of a product development and programme delivery consultancy focusing on startups, growth and new products.Clients include:Endell - Head of Product and DeliveryKynd - Head of Product & Operations

Holborn, London

• Tasked with identifying new product opportunities to diversify revenue streams.
• Organised and led design sprints and prototyping to bring an MVP to market.

• Created an innovation pipeline of new product concepts to test in market. Over time refining that process of progressing new products from initial concept through to ready-for-market.
• Overseeing ideation sessions with customers and experts in order to better identify gaps and needs in specific areas that opened up new market and product opportunities.
• Translated these ideas into tangible propositions by creating user ‘personas’ to get into a customer mindset, expanding on this to create specific use cases and adoption maps.
• Facilitated user testing of concepts using flat designs, wireframes, prototypes, ‘pretotypes’ and also via marketing sites to gather accurate data.
• Conducted in-depth business model analysis using the ‘business model canvas’ as well as in depth revenue forecasts to assist the creation of subsequent business cases.
• Coordinated stakeholders from UX, design & front-end development to deliver optimal user experience and ‘mobile-first’ designs of functional prototypes of new products & features.

• Formulating the product development roadmap for 'Identity & Privacy’ services and communicated that strategy to the Senior Management Team and the wider business.
• Leading, as product owner, engineering ‘scrum’ teams working under an agile methodology including confidently coordinating team members from varied background and with conflicting opinions.
• Implemented a new framework for the in-market testing of the new product concepts prior to the requirement of any technology investment; using marketing sites to validate demand, test optimal messaging and inform our.

• Tasked with exploring opportunities with prospective and existing business partners, identifying their specific business needs and delivering solutions to meet their business goals and objectives.
• Increased both acquisition onto and engagement within the DataPatrol product for our business partners' customers via improvements to the user experience, product marketing and communications.
• Created marketing and CRM collateral on behalf of each partner (physical pamphlets, website content and design, email engagement programs and more) with the core objective of encouraging increased utilisation of our.
• Took the lead as both product & technical representative in sales presentations, successfully securing the business of several leading companies across Banking, Insurance & Telco, including NatWest, RBS, DirectLine.

• Created business analysis where none previously existed to look in-depth at key customer engagement metrics, subsequently creating an overhauled communications strategy to increase customer LTV.
• Wrote expert & opinion pieces for the company blog as well as in-product copy and monthly email communications to DataPatrol customers.

• Pursued new relationships and maintained existing accounts to secure the crucial voice call ‘minutes’ on which the company’s profitability was based.
• Created and led the growth strategy of the Premium Rate Services department both through existing traditional channels and through a new internet portal whose development I personally oversaw.

Bachelor Of Science (Bsc), Psychology

Education record

'A' grade in Maths, Physics & Geography A-levels