Todd Mcgowan Email & Phone Number

St. Louis County, Missouri, United States

I have been a marketing professional in the beer, wines and spirits industry for every year of my professional life. However, when I was approached by an entrepreneur wanting to discuss the creation and subsequent launch of a "Bacanora" in the US, my response was, "What's Bacanora?" Well, it turns out that Bacanora is a form of Mezcal, just like Tequila is a form of Mezcal. I was intrigued, yet incredulous. Flash forward 2+ years and Sunora, Bacanora is distributed by top tier distributors in 11 states. Naming the brand after the state of Sonora, Mexico was a key move in order for the brand to "own" the category. As of this publishing, Sunora is the only nationally distributed Bacanora in the United States and we are growing rapidly. Visit us at https://www.sunorabacanora.com/ and see what all the talk is about!

Greater St. Louis Area

Using best-in-class talent and national strategic partners, DataMind Solutions™ locates and aggregates hard data for a host of clients and purposes. Then we turn that intelligence into powerful creative marketing solutions. This is critical currency when growing today’s premium brands. DataMind Solutions will provide that currency and the subsequent strategic marketing materials in order to give your brand the competitive edge in fast paced, rapidly evolving markets.

Tmax™ Llc

I've spent almost all of my 32 years in advertising and consulting on the development of Beer, Wines and Spirits. Don't know whether that's good or bad but it sure has made me thirsty. You can see below in my previous lives that I've not only worked on lots of adult beverage brands, I've launched them too. Some worked and some didn't but the ones that did were the ones that had an emotional and passionate reason for existing. They weren't just tactical brands.When my buddy Max Burton called me up and said, "Hey Todd, I want to make my own vodka right in my bar in Soulard". (French part of St. Louis) I said, "Max, nice idea but in best case scenario you'll go to jail. Worst, you'll end up in a burn clinic." He laughed nervously. But it was an interesting idea. The bar is called the 1860s Saloon and it's been there forever. The idea of a midwest, pioneering spirit vodka fused with metropolitan attitude seemed kinda cool. What if it had a leather label? What if it was mesquite charcoal filtered? What if it was the Harley Davidson of Vodka? With over 22 years of experience, I've learned who to call.Two years later we are in a bunch of markets. (TX, CA, OK, AR, AZ, SD, Ill, MT and the Cayman Islands. Not too shaby. And the journey is just beginning...

Greater St. Louis Area

As director of Strategy and Branding it was my responsibility to make certain that all of our clients remain keenly focused on each brand's distinct reason for being and its unique brand essence. By being the steward of the strategic brand direction and providing smart shopper marketing insights I am a vital part of the growth of Boxing Clever's existing and new business initiatives.

My business partner and long time friend Ben Crain decided that we were sick and tired of working for people who just didn't get it and weren't focused on what really mattered, the strategy and the creative product, our work. So, we signed every damn thing we had over to "the man" at "the bank" and proceeded to be on our own. Flash forward five years...Hair grayer, eyes twitching, nervous laugh upon seeing receivables each month. Maybe shoulda stayed with the last employer....Nope, If you wanna to do it your way you gotta man up and put your big boy pants on. (*Note that it helps to have a clean set of Depends on underneath though.) Over that period we've handled all marketing at retail and on-premise for Corona Light and Corona Extra. We've also done extensive work for: Black Velvet Canadian Whisky, Mike's Hard Lemonade (Canada), Pussers Rum, Gallo Wines, Constellation Spirits and launched our own Vodka 1860s Genuine American Vodka! (see a trend here gang?)We've also been hired by various manufacturing companies to literally create brands from scratch. This is very exciting territory indeed. Throw in Hardee's, Perkins Restaurants, Rosa Mexicano Restaurants, MasterChem, Central Bancompany and a host of others and you'll see we know our stuff.

Adamson Advertising is a good sized shop here in STL. I ran the sales promotion devision of that agency for six years. During that time we really grew the Corona business as well as Barton Brands. At the time they owned lots of price value brands as well as some real players like Black Velvet Canadian Whisky, 99 Schnapps and Monte Alban Mezcal. Honestly, we did the sexiest work in the agency at the time and we grew that work to be very substantial. This really laid the groundwork for us to split off and start our own company which is what we did in early 2005.No dead bodies were left behind. It was a good separation and we work closely with some of our Adamson alumni to the this very day. No hard feelings. It's a small town here in STL. You need your friends.

Another great shop here in St. Louis. They've shown steady growth for years by keeping their head down and getting it done. Roger Yount was the man at the helm and we got some good work done during our time with Brighton. These were an important three years as we really got smart with launching brands and understanding how and why brands succeed. We got our first jobs with Barton Brands and Corona Extra during this stint. It laid the groundwork for the next 15 years with both companies.

Ahhh your 20's! You think you know every damn thing and you don't know diddly squat. But you live in bliss and you take the chances. Sometimes you do really great work along the way. Glenn Jamboretz saw some potential in me I guess and promoted me to Creative Director of the sales promotion division. We launched O'Doul's, Michelob Golden Draft and worked on brands like Robert Mondavi Woodbridge of course just about every AB Inbev brand they had. Huge work experience and a whole lot of fun. Guys like Dan Hoffman, Kevan Neff and Denny Gellotti at ABI helped me grow by leaps and bounds in a very short amount of time.

Associate'S Degree In Advertising Design, Illustration, Photography, Design, Production Art, Brand Strategy

Activities and Societies: Art Directors ClubThis small vo tech school in Oklahoma produces some of the best designers and art directors.

Business Administration

Activities and Societies: Kappa Sigma FraternityThought I might want to be an attorney. That faded fast. But the debate and pre law.