• Developed and aligned Group KPI performance, generating multi-million dollar value creation.• Leveraged data intelligence to drive digital cloud product enhancements such as 2X digital consumer journey completion improvement.• Initiated a Test & Learn process that has produced, to date, 3X higher digital conversion.• Spearheaded data monetization / data-as-a-product via ML and AI algorithms leveraging Agile methodologies.• Established, hired, and developed a team supplying data analysis, data visualization & business insights for strategic digital acceleration & transformation.

• Global product marketing lead for the company's Security & Smart Home IOT product portfolio.• Executed management processes resulting in New Product Introduction improvements, enhanced product positioning and optimized product life cycle management. • Drove customer benefits messaging and solution selling.• Spearheaded RFQ efforts for both private and government entities.

• Product & Marketing strategy for mobile-centric, SaaS-based software.• Market segmentation and sizing for B2B and B2C target markets.• Product marketing: competitor, pricing, feature gap analysis, and customer messaging / positioning.• Product management: product roadmap and feature roll-out leveraging Agile methodologies.

• Strategic planning: mobile and wearables business planning, and customer joint business planning.• Analytics: ROI frameworks for marketing spend, customer and resource prioritization.• Strategy execution: marketing strategies focused on CRM, loyalty, and install base growth.• Business development: negotiated channel expansion partnerships & contracts for CE categories.• Sales enablement: presentation on category insights to customers and internal sales force.• Sales forecasting, market forecasting: forecasts leveraging predictive data analytics.• Data warehouse: business lead for data warehouse initiative (sales, market, VOC metrics).• Evangelist: Industry conference panelist, executive speaker and analyst relations lead.

• Strategic planning: global market segmentation and sizing for mobile devices.• Competitor analysis: operational and financial benchmark setting and risk assessment.• Contract negotiation: global secondary research contracts.