Helping parents navigate devices & technology for our kids. Let's end "the anxious generation"! Check out getscreenable.com and get in touch.

Roles:★ 2018-2020: Led app experiences for Google Nest (Google Home app, Google Nest app) across all platforms (iOS, Android, tvOS, watchOS, web)★ 2020-2021: Led smart home automation & intelligenceLoved my teams and experiences. Departed to head back into startup land (my own).

I created an experimental tech-powered furniture retail concept with a storefront in the Mission, SF. It was a viability test (product, market, model, channel) of a technology platform for a secondary market for furniture & home goods. Read on for the full story, in the spirit of open startups...The concept was a marketplace for premium, non-new furniture (e.g. manufacturers' floor samples, home stagers' excess inventory, high-end consignment) with a hybrid online-offline store targeting a younger audience. The physical store allowed buyers to experience the furniture in person, but also sellers to get rid of their inventory immediately, with the push of a button (instead of, say, trying to sell on Craigslist).The format was weekend flash sales. We were open for 16 weeks in a 6,500 sqft pop-up store, paying month-to-month rent while I pressure-tested the financial models and logistical challenges of the full-scale version. I hired a team of 5 (three part-time, two contractors) and created a retail advisory team, not coming from that world myself. Over 10,000 customers came through our doors, and many more to our web store. I designed and built all the tech myself, basically mods to a Shopify storefront combined with some sexy in-store displays and tags, while inventory management and consignment tracking – a huge challenge with 10s of new SKUs every week – was a ton of Google Apps/Sheets code hacks that would make MacGyver proud.Ultimately I believe I proved that the business could be successful but only a) at large scale, and b) with a sustained hyper-focus on operations, eking out tiny efficiencies to improve net margins ad infinitum. Even though these challenges are super interesting, they aren't my passion, which is more around creating fabulous customer experiences. So, I shut it down.Timeframe: 6mo experiment, store open for 4Headcount: 5 part-time + myselfTotal revenue: $122KAnnual run rate (Nov): $609KLessons learned: priceless :)

After 121 months of building great products, teams, processes, and culture, I left very proud of the team and our successes!Milestones we hit during my tenure: $30M raised, 100M+ videos created by ~20M users, 100K+ active paying subscribers, 2M+ mobile downloads annually for 5yrs straight, and a team of 80 great folks, more than half in the product org. Along the way, we won every major industry award, including two Webbys, a Crunchie, and a SXSW Interactive, as well as being chosen as Crain's Top 25 Best Places to Work in New York City.Roles, chronological:★ First engineer and product designer (2006), designed and coded entire website and app (Rails), wrote first service architecture and API (still in use a decade later, by some miracle :), led the design of first FB app and later first mobile app.★ Head of Product Design (2010), built the design/UX team and function.★ Head of Product Marketing (2012), led full rebrand with outside agency, also fully overhauled pricing & packaging.★ GM of B2B (2013), developed full go-to-market strategy for new business unit across product, marketing, and finance, and drove entirely new product platform.★ Head of Product (2014), rebuilt the PM team and function, launched first new full-stack product in 9yrs, well-received by customers and press.