Tom Meyer Email & Phone Number

Denver, Co, Us

Minneapolis , Mn, Us

Provide tools and insights to help restaurants maximize revenue, reduce costs, and optimize operations across their online ordering and delivery channels with DoorDash, Uber Easts and Grubhub.

Emeryville, California, Us

Lead the development and expansion of the restaurant vertical for CTV, Digital & Dynamic Content media brand.• Developed strategic plan for the prospecting, engagement, outreach, and onboarding of new clients.• Initiated CRM program via Saleforce and Freshworks to organize outreach, assign follow-ups and enacted a series of email sales sequences for constant outreach.• Directed incorporation of Loyalty data into LiveRamp for audience targeting.• Established and managed LinkedIn prospecting campaign.• Directed sponsorship and PR at QSR Evolution trade show.• Manage and coordinate with internal team, agency resources and workflow process to deliver client needs on time.

Boulder, Colorado, Us

Spearheaded the end-to-end development of a SaaS-based digital marketing platform enabling brands and their franchisees to advertise locally on digital media.Led cross-function teams of 4 direct reports and 16 personnel across sales, accounts, media, creative, UX design, and product development teams: Built and fostered long-term relationships with the board of directors, executives, and external partners.Marketing Campaign Execution• Led development of integrated media campaigns, API integrations and optimization across Facebook, Snapchat, YouTube, OTT, CTV, streaming radio and Google Maps.• Maximized campaign performance by analyzing audience targeting, ad sets, and CTRs to improve conversions.• Surpassed competition by building user-friendly integrated marketing campaigns covering extensive media channels for local franchisees.• Initiated data analytics by introducing Tableau, Google Analytics, and CRM platforms. Consolidated metrics into a centralized reporting system while tracking ROI, ROAS, CPA, and KPIs on user behavior and web traffic.• Managed campaigns in accordance to brand's NAF budgets.Client Relationship Management• Secured high-value clients and managed the accounts for Culver's, Five Guys, Tropical Smoothie Cafe, Quiznos, Teriyaki Madness, and Verizon Prepaid.• Sourced and onboarded brands by executing LinkedIn Ads and CRM programs. • Presented performance insights to clients on monthly campaigns by conducting forecasting based on seasonal and market trends.

Cheyenne, Wy, Us

• Led a comprehensive research exercise to better understand customer perception and brand evolution• Repositioned the brand across multiple channels including TV, digital advertising, social media, packaging, POP, and public relations.• Created the brand’s first local co-op accountability program measuring the effectiveness of 25 co-ops and $8 million in local spending. • Replaced four underperforming co-op ad agencies.• Increased local co-op ad agency effectiveness by reducing CPMs and increasing ad deliverability rates.• Established a long lead marketing calendar and new product pipeline to increase efficiency for planning, training, supply chain and execution at each restaurant. This effort reduced overall food costs and enabled the brand to increase their ad spending.• Launched the largest menu extension of the brand’s most iconic menu item to refresh the brand and energize customers, yielding positive industry and customer buzz.• Led the franchise advisory council that resulted in increased partnership and collaboration.• Doubled the size of the field marketing team.• Managed multi-million-dollar National Ad Fund (NAF), department P&L, ad budgets, in-house marketing team, LSM programs, loyalty program and ad agencies.

• Recruited to lead and direct the agency’s largest accounts and client relationships for the brands: KFC, Papa John's Pizza, Qualcomm, Children’s Hospital of Orange County, American Honda, and Mimi's Cafe • Identified an opportunity to increase sales for client, created Qualcomm B2B lead gen campaign using Google Ad Words, Google Analytics, email, YouTube and Marketo. The plan led to 2,300 leads and $12 million in sales in its first year.• After winning the account, changed the marketing calendar and tactics resulting in 102 weeks of positive sales growth for Papa John's largest co-op• Launched local KFC Value Menu resulting in 16 weeks of positive sales growth.• First non-franchisee to be awarded the KFC Franchisee Association Shining Star Award.• Named KFC's Best Local Agency 2009 & 2010.

Lake Forest, Ca, Us

• Developed and managed the brand’s marketing calendar, including food promotions, media buys, online sweepstakes, direct mail efforts and new website development.• Directed the planning and purchasing of media for 46 DMAs with a NAF budget of $22 million and increased frequency through creative buying techniques.• Saved the brand more than $3 million by consolidating and negotiating new agency contracts.• Managed four field marketing managers.• Reversed trend of declining transaction by creating "Dan's Deal" based on menu and customer order data.• Increased kid's meal sales by 25% through innovative menu strategy and promotions• Won QSR magazine's "Best Children's Promotion"

Irvine, Ca, Us

• Recruited to Prudential Real Estate to manage the brand's $13 million dollar National Advertising Fund (NAF) and increase brand's awareness.• Created the largest line of brand marketing materials that Prudential had ever provided to its franchisees.• Implemented new media plan which increased total brand impressions by 290%.• Awarded 2003 Peer Award.