Tom Comstock Email & Phone Number

Southern California

Manufacturers are under intense pressure to reinvent their businesses. Pressure from new and more dynamic competition, pressure from investors to improve margins, and pressure from customers to improve products, services, and pricing (yet again). COVID has exacerbated those pressures by layering on profound supply chain and labor challenges. Manufacturers are looking at Digital Transformation to reinvent their manufacturing operations. LNS is at the forefront, advising manufacturers on how to go about Digital Transformation and advising technology suppliers on how to serve the market. Starting as a Principal Analyst and now as a Research Fellow, I have published extensive research on the emergent technologies (IIoT, Quality 4.0, APM, CFW, Advanced Industrial Analytics), new processes (Agile, virtual Centers of Excellence), and people strategies (leadership, culture and change management) delivering success in Industrial Transformation.

Irvine, Ca

As Chief Marketing Officer of Edison Energy, reporting to the president of the company, responsible for the branding, marketing and strategy of Edison Energy and its portfolio of companies. Focused on building awareness around both Edison Energy and a new business model for the largest energy users: Energy-as-a-Service. Actively creating a unified brand across our operating units and accelerating the growth of each operating unit and Edison Energy collectively. Given Edison Energy is a start-up business, we are building lead generation, market awareness and public relations from scratch.

Lake Forest, Ca

Responsible for marketing of the Industrial Software business within Schneider Electric managing the brand, product marketing, lead generation across the business and its power brands (Wonderware, SimSci, Avantis, Spiral, Citect etc). Drove development of a plan to revitalize key brands. Reorganized team.

Long Beach, Ca

Continue to manage Apriso's enterprise software business while integrating with Dassault Systemes' DELMIA Brand. Job scope expanded to now include Strategy and analyst relations for all of DELMIA and product management for all Digital Production and Operational Intelligence products whether from Apriso or legacy DELMIA.

Long Beach, Ca

Reporting to the CEO, progressively gained responsibility for strategy, marketing, product management, alliances, quality assurance, training, support and product development. 85 total reports.• Initiated and executed strategic plans generating new vertical and positioning strategies to accelerate revenue growth and build valuation for the investors.• Acting as the CMO, created “larger than life” image for company via new messaging, website and sales collaterals. Initiated Digital Marketing driving strong SEO rankings and social media presence. Developed metrics-driven lead generation program increasing overall pipeline 10 fold. Went global by building from scratch capabilities in the US, EMEA and Japan.• Led team that created meaningful alliances positively influencing 60% of all new license sales. • Drove adoption of formal product management methodologies to insure alignment of product plans to market needs. Initiated Customer Satisfaction Survey, Customer Engagement and Win/Loss processes to drive customer success and data driven decision-making. Initiated unexpected product roadmap to power strategy, differentiation and company growth plans. Launched new products generating 40% of license sales by 2013. • Drove value-based, go-to-market strategy with strong ROI focused messaging and clear differentiation. Created and managed team to drive development of custom business cases.Achieved compound annual growth of 30% for overall revenue and 36% for software license revenues.

Vice President Product Marketing Responsible for all software marketing functions worldwide. Conceptualized launch and repositioning of software division to support record revenue and profitability. Created $53 million pipeline in new industry verticals. Director of Marketing & Product Management Responsible for all marketing, product management and business development functions for $48 million business unit. Drove product rationalization to achieve profitability goals. Initiated specific product strategy for China leading to market dominance in this key market. Earned responsibility for 2nd business unit within 12 months. Promoted to VP Product Marketing.Supported revenue growth from $80 to $120 million in 3 years.

Responsible for repositioning company from batch automation software supplier to B2B solution provider. Developed product, pricing and alliance strategies to launch exchange thereby doubling the company’s valuation. Assigned additional responsibilities for US Sales Management within 3 months of starting. Focused company on value based sales model and implemented solution selling sales methodology. Hired new sales team.

Directed all Promis marketing and product management functions worldwide. Up to 16 reports.• As part of the executive team, lead key staff in the planning and creating go-to-market strategies and campaigns to maximize revenue growth. • Recognized for award winning marketing in investor relations, trade shows, and advertising.• Deployed aggressive PR, focused advertising, coordinated sales collaterals, visual thematic imagery and unusual event experiences to build strong brand equity. • Developed company’s Product Management function and marketed products in every stage of their lifecycle demonstrating “womb to tomb” success. • Launched next generation product suite as key to winning critical marketplace • Formulated company’s M&A strategy. Acquisitions were critical to differentiation and growth. Orchestrated the divestiture of losing product lines and refocused company to drive profitability.• Initiated dramatic Asian marketing campaigns led the way to 100% annual growth in Asian sales. • Energized investor relations program driving market cap growth of 1,000% and 3 public offerings.Company acquired by PRI Automation in 1999. Only member of Promis team promoted to PRI executive role.Supported sales growth to record revenues and profitability (doubling competitors’ growth rates).

Vice President, Marketing and Product Management (1991-93)Responsible for all marketing, product management, international sales, training, and technical documentation functions in rapidly growing organization. Supported annual revenue growth of Palette from $1.5 to $7.0 million. • Developed marketing team and a “larger than life” market image.• Created dynamic partnering/strategic alliance program for solutions selling.Promoted to corporate VP at Promis. Only member of Palette team promoted to corporate role.Vice President, Discrete Sales and Marketing (1990-91) Sales Manager, Western Division (1988-90)Responsible for achieving sales revenues in 11 Western States and then nationally in assigned application segment. Exceeded sales quota 3 of 4 years including both as VP. Promoted to VP Marketing and Product Management.

Director of Product Marketing (1985-1987)Responsible for all marketing functions including 12 direct reports. • Negotiated major OEM agreement growing sales revenues by $3.1 million annually.• Developed effective direct mail, market research, telemarketing, and advertising campaigns.Company acquired in 1987Project Manager, CMNI (1983-1985)Planned and led start-up of a 70 person offshore manufacturing facility. Developed and implemented strategic, business and project plans for start-up. Selected and procured all equipment and IT (ERP and CAD) systems. Brought plant on-line under budget and on time.

Mba, Marketing

Masters, Political Science

PHD Program 1981-1983

Ba, Political Scinece

Activities and Societies: Cum Laude