Tom Comstock Email & Phone Number

Southern California

Manufacturers are under intense pressure to reinvent their businesses. Pressure from new and more dynamic competition, pressure from investors to improve margins, and pressure from customers to improve products, services, and pricing (yet again). COVID has exacerbated those pressures by layering on profound supply chain and labor challenges. Manufacturers.

Irvine, CA

As Chief Marketing Officer of Edison Energy, reporting to the president of the company, responsible for the branding, marketing and strategy of Edison Energy and its portfolio of companies. Focused on building awareness around both Edison Energy and a new business model for the largest energy users: Energy-as-a-Service. Actively creating a unified brand.

Lake Forest, CA

Responsible for marketing of the Industrial Software business within Schneider Electric managing the brand, product marketing, lead generation across the business and its power brands (Wonderware, SimSci, Avantis, Spiral, Citect etc). Drove development of a plan to revitalize key brands. Reorganized team.

Long Beach, CA

Continue to manage Apriso's enterprise software business while integrating with Dassault Systemes' DELMIA Brand. Job scope expanded to now include Strategy and analyst relations for all of DELMIA and product management for all Digital Production and Operational Intelligence products whether from Apriso or legacy DELMIA.

Long Beach, CA

• Reporting to the CEO, progressively gained responsibility for strategy, marketing, product management, alliances, quality assurance, training, support and product development. 85 total reports.
• Initiated and executed strategic plans generating new vertical and positioning strategies to accelerate revenue growth and build valuation for the investors.
• Acting as the CMO, created “larger than life” image for company via new messaging, website and sales collaterals. Initiated Digital Marketing driving strong SEO rankings and social media presence. Developed.
• Led team that created meaningful alliances positively influencing 60% of all new license sales.
• Drove adoption of formal product management methodologies to insure alignment of product plans to market needs. Initiated Customer Satisfaction Survey, Customer Engagement and Win/Loss processes to drive customer.
• Drove value-based, go-to-market strategy with strong ROI focused messaging and clear differentiation. Created and managed team to drive development of custom business cases.Achieved compound annual growth of 30% for.

Vice President Product Marketing Responsible for all software marketing functions worldwide. Conceptualized launch and repositioning of software division to support record revenue and profitability. Created $53 million pipeline in new industry verticals. Director of Marketing & Product Management Responsible for all marketing, product management and.

Responsible for repositioning company from batch automation software supplier to B2B solution provider. Developed product, pricing and alliance strategies to launch exchange thereby doubling the company’s valuation. Assigned additional responsibilities for US Sales Management within 3 months of starting. Focused company on value based sales model and.

• Directed all Promis marketing and product management functions worldwide. Up to 16 reports.
• As part of the executive team, lead key staff in the planning and creating go-to-market strategies and campaigns to maximize revenue growth.
• Recognized for award winning marketing in investor relations, trade shows, and advertising.
• Deployed aggressive PR, focused advertising, coordinated sales collaterals, visual thematic imagery and unusual event experiences to build strong brand equity.
• Developed company’s Product Management function and marketed products in every stage of their lifecycle demonstrating “womb to tomb” success.
• Launched next generation product suite as key to winning critical marketplace

• Vice President, Marketing and Product Management (1991-93)Responsible for all marketing, product management, international sales, training, and technical documentation functions in rapidly growing organization..
• Developed marketing team and a “larger than life” market image.
• Created dynamic partnering/strategic alliance program for solutions selling.Promoted to corporate VP at Promis. Only member of Palette team promoted to corporate role.Vice President, Discrete Sales and Marketing.

• Director of Product Marketing (1985-1987)Responsible for all marketing functions including 12 direct reports.
• Negotiated major OEM agreement growing sales revenues by $3.1 million annually.
• Developed effective direct mail, market research, telemarketing, and advertising campaigns.Company acquired in 1987Project Manager, CMNI (1983-1985)Planned and led start-up of a 70 person offshore manufacturing.

Mba, Marketing

Masters, Political Science

PHD Program 1981-1983

Ba, Political Scinece

Activities and Societies: Cum Laude