As the Creative Manager & Designer at Walmart Connect, spearheaded various creative initiatives to drive brand awareness, enhance internal and external communications, and expand the reach of the Walmart Connect brand within the retail media industry. Through strategic partnerships and innovative design solutions, played a key role in transforming and rebranding Walmart Media Group into Walmart Connect, leading to a significant increase in Net Promoter Score (NPS) in 2021.Key Achievements:• Partnered with internal stakeholders, agencies, and Walmart Connect Marketing Leadership to successfully rebrand Walmart Media Group to Walmart Connect, resulting in a notable increase in NPS in 2021• Designed and directed a new series of Walmart Connect Brand Collateral o Ensured Brand consistency and awareness internally and externally o Improved productivity and operational efficiencies and facilitated the scaling of the business to a multi-billion-dollar Industry Retail Media Networko Designed, directed, and delivered C-Suite Executive presentations for Walmart Connect Leadership• Navigated through a complex, heavily matrixed organization, collaborating seamlessly across various departments and functions to achieve objectives and goals• Collaborated closely with Brand Managers and Copywriters to produce compelling case studies, social content, and marketing materials for internal and external communications for leadership and other partners, driving engagement and alignment• Developed engaging video and animated content to amplify brand visibility and drive awareness through social media platforms, resulting in significant +250% year-over-year increase in LinkedIn followers• Designed the Walmart Brand Experiences for prominent industry events such as Grocery Shop and Cannes International Festival, contributing growth of new account acquisition by over 30% year-over-year and solidifying Walmart Connects presence in the retail media landscape

As a Contractor at Walmart Media Group, played a pivotal role in leading design and instructional design initiatives within the Learning and Development department. Collaborated closely with internal stakeholders and leaders to develop webinar programs and craft course materials aimed at enhancing employee skills and knowledge.Key Achievements and Responsibilities:• Partnered with key internal stakeholders to create engaging webinar programs and comprehensive learning materials, aligning content with organizational goals and training objectives• Designed and contributed to the development of Walmart Connects first external-facing Ad Center Portal, incorporating animated video tutorials to enhance user experience and learning effectiveness• Collaborated with Product Leadership to design and develop training materials for new product launches, ensuring seamless onboarding and education for internal teams and external stakeholders

Founding member was part of Walmart’s first-ever Digital Merchant Team. Led the creation and implementation of the Digital Merchant Brand. Served as Design Lead for a start-up transformation team at Walmart that spearheaded the company’s pioneering omni-channel transformation in 2018. Led change management initiatives by simplifying complex business challenges into key presentations for C-suite leaders, driving organizational alignment and success.Key Achievements:• Orchestrated growth of the Digital Merchant team from five to over 100 members within a year, fostering collaboration across internal departments and boosting adoption of Digital Products within Merchandising and Merchandising Operations• Collaborated with cross-functional teams to develop the Brand and Identity system for Digital Merchant organization, ensuring consistency and alignment across various functions• Partnered with the PMO organization to implement new operational efficiencies and streamline processes, enhancing team productivity and speed• Facilitated cross-functional collaboration within the Walmart ecosystem to troubleshoot issues, provide innovative solutions, and offer strategic recommendations to leadership• Designed the Digital Merchant Toolkit for Product Teams, ensuring a seamless and effective integration with the Digital Merchant platform• Led creative direction for various high-profile presentations and events including Walmart US Merchandising Meetings, Walmart US Officer Meetings, and external conferences, enhancing the brand presence and messaging of Digital Merchant• Spearheaded video production initiatives, overseeing storyboarding, creative direction, editing, and collaboration with Walmart Films and external agencies to create compelling visual content• Led all creative direction for the 2019 Digital Merchant Sizzle Reel, in partnership with Walmart Films and Third-Party Agency, enhancing the brand’s digital presence and engagement

As the Senior Art Director at Epsilon / Catapult Marketing, oversaw art direction for the agency’s top Consumer Packaged Goods (CPG) accounts, including Kraft / Heinz and Hershey. Successfully conceptualized and developed creative strategies for cross-category and multi-branded programs, ensuring a cohesive and impactful brand message.Key Achievements:• Facilitated creative brainstorm sessions encompassing shopper marketing and digital media disciplines, delivering comprehensive and integrated marketing plans and pitch materials that resonated with target audiences• Led creative brainstorm sessions across shopper marketing and digital media disciplines to deliver holistic and integrated marketing plans and pitch material• Collaborated closely with developers to design and optimize user experience (UX) and user interface (UI) elements for Walmart.com digital assets, enhancing the overall online shopping experience• Utilized expertise in creating low-, medium-, and high-fidelity prototypes and Wireframes to communicate design concepts effectively and drive project success• Led a team of designers in developing compelling content for digital activations, fostering creativity and innovation within the team• Designed visually engaging in-store merchandising displays for national brands within Walmart and other retailers, from initial concept development to execution, enhancing brand visibility and consumer engagement• Provided mentorship and guidance to junior creatives, fostering professional growth and development within the team

Clients: Tyson, Nice Pak, Wet-Nap, Grime Boss, Cookwell, Ready Pac, Riceland, City of Springdale, Columbus House Brewery, Harvest Group, United Built Homes, Casabella, French’s, NanoMechAs the Associate Creative Director at CJRW, played a pivotal role in managing key creative accounts for the Northwest office, overseeing visual direction for all campaigns and initiatives. Led a team of creatives and copywriters, collaborating cross-functionally with account teams and client stakeholders to develop strategic solutions based on market research, data insights, and immersive brand initiatives.Key Achievements:• Spearheaded visual direction for all campaigns within the CJRW NW office, from conceptualization to execution, ensuring brand consistency and creative excellence• Mentored and provided guidance for Art Directors, Copywriters, and Photographers, fostering a culture of innovation and collaboration within the creative team• Successfully generated new business and secured pitches, resulting in over $800K worth of new business, with an additional $2M in new business over the course of a year• Developed print and digital creative solutions for a diverse portfolio of clients, enhancing brand visibility and engagement across various platforms• Led the rebranding efforts and drove the development and launch of new brand identities across print and digital channels• Engaged in in-depth research and strategy development, incorporating insights, industry trends, immersive brand camps, client interviews, and focus groups to inform creative executions and deliver impactful results• Strengthened client relationships through the delivery of high-quality design solutions • Collaborated with multiple agencies and local universities to pioneer a community-wide portfolio event, bringing together Creative Directors and student attendees to showcase talent and promote industry collaboration across the region

Creative lead on Sam’s Club Team. Work encompassed multi-channel campaign execution from initial brainstorm to final tactical delivery. Managed the creative and production of print and digital. Developed omnichannel shopper marketing campaigns. Developed concepts around user behaviors, user experiences, market research, data driven insights, personas, shopper journeys. Provided leadership and direction to junior and freelance designers. Presented work to external clients. Active participant in brainstorms and planning sessions. Orchestrated product, video, and photo shoots. Drove collaboration with design, UX/UI, strategy, development, account and client teams. Aligned cross-functional teams of designers, digital team, marketers, key stakeholders and production teams to deliver best in class solutions. Art Directed digital U/I and U/X design, in-store, out of store, new product launches, print, displays, video direction and storyboarding.- Art Directed and led execution for the launch of Gillette Fusion 376 in Sam’s Club, resulting in the largest amount of sales for a Gillette product at Sam’s Club in over 8 years- Art Directed and led execution for the launch of Total Clean at Sam's Club, in-store and digital resulting in sales in excess of $1M in the initial two weeks resulting in a huge category lift and win for Sam's Club, P&G, as well as SSX- Developed and designed several digital projects including concepts for unique and interactive digital experiences for web (banners, microsites, tablets, mobile, etc), and original video contentClients:Sam's Club, Procter and Gamble, WalmartBrands: Duracell, Gillette, Pampers, Tide, Dawn, Cascade, Always, Crest, Old Spice

Clients:Walmart, Coca-Cola, MCX, HallmarkSenior creative lead on the Walmart Team. Elevated the quality of work by integrating fresh thinking and creative. Cultivated and grew client relationships by pairing strategic insights and industry trends with all creative execution, enhanced client relationships by delivering quality design and responsive action to client needs. Art directed in-store and out-of-store communication, digital innovation projects, concept, strategy, design, social, FSI innovation, omni-channel marketing ideas and solutions. Conceptualized brand campaigns and strategies. Involved in all major new business pitches. • Created engaging presentations for clients that delivered communication ideas and marketing plans.• Helped brainstorm and supported creative directors in strategic direction of concepts.• Helped define strategic direction for new initiatives • Collaborated with leadership and internal agency partners to successfully pitch and win new businesshttp://www.mcx.com/• Helped lead strategy, concept, and design U/X for multiple cross-channel creative concepts for Walmart including the mobile app ‘Spark and Save’ and influenced ‘Walmart Pay’ app• Provided strategy, concept and creative for new innovations within the Walmart organization • Developed strategy, concept and creative for Living Better a Walmart Health and Wellness initiativehttp://news.walmart.com/2016/10/10/walmart-invites-america-to-a-free-health-check-up-saturday-oct-15 • Developed strategy, concepts, and creative for Walmart Marketing (FSI, mobile apps and payment systems, logo creation, campaigns, seasonal promotions, evergreen promotions, private label packaging development, shopper marketing platforms, category reinventions, as well as department redesigns such as Walmart’s Fresh Produce)http://fortune.com/2016/06/02/walmart-is-giving-its-grocery-aisles-a-makeover/• Chosen to be on lead team of Senior Creatives selected to work on rebrand of Agency

Work encompassed creative development for 10-15 seasonal promotional programs, multi-channel marketing campaigns, special event promotions, POS and merchandising solutions, branding, experiential, textile/apparel design, marketing collateral, and sales materials. Managed creative projects from concept through final execution. Partnered cross-functionally to build consensus and ensure projects met all milestones, deadlines, budget requirements while ensuring compliance and implementing branding standards.• Helped launch Boulevard’s diverse portfolio of craft beers resulting in a lift in sales for 4 consecutive years• Helped grow and develop the Boulevard brand from a local to regional to national brand• Spearheaded re-brand/re-design of flagship brand Boulevard Unfiltered Wheat Beer• Helped lead initial thinking around Boulevardia , Boulevard’s popular summer festival

Collaborated with team of Art Directors, Illustrators and Production Designers as well as other internal partners to concept, design, and produce lines of greeting cards for Halloween, Thanksgiving, Christmas, Valentine’s Day, Mother’s Day, and Father’s Day. Work encompassed extensive production and high level knowledge of print materials and print processes. Managed, developed, and produced creative for corporate communications, retail training team, customer development team, as well as the business development group. Work encompassed in-store training materials, invitations and materials for high end events, trade ads, logo, collateral work, and partnering with senior level vp's as well as executive leaders to produce and run internal presentations as well as pitch and sales presentations for new business.• Partnered with Key Leaders and Key Client Stakeholders on Business Development initiatives and presentations resulting in multi-million dollar business deals• Helped lead design and production on first role out of Hallmark Sound Cards resulting in multimillion dollar lift in sales

Clients included Brown Shoe Company, Build-A-Bear