Thomas Cooper Email & Phone Number

Fayetteville, AR, US

Hoboken, New Jersey, US

• As the Creative Manager & Designer at Walmart Connect, spearheaded various creative initiatives to drive brand awareness, enhance internal and external communications, and expand the reach of the Walmart Connect brand.
• Partnered with internal stakeholders, agencies, and Walmart Connect Marketing Leadership to successfully rebrand Walmart Media Group to Walmart Connect, resulting in a notable increase in NPS in 2021
• Designed and directed a new series of Walmart Connect Brand Collateral o Ensured Brand consistency and awareness internally and externally o Improved productivity and operational efficiencies and facilitated the.
• Navigated through a complex, heavily matrixed organization, collaborating seamlessly across various departments and functions to achieve objectives and goals
• Collaborated closely with Brand Managers and Copywriters to produce compelling case studies, social content, and marketing materials for internal and external communications for leadership and other partners, driving.
• Developed engaging video and animated content to amplify brand visibility and drive awareness through social media platforms, resulting in significant +250% year-over-year increase in LinkedIn followers

Hoboken, New Jersey, US

• As a Contractor at Walmart Media Group, played a pivotal role in leading design and instructional design initiatives within the Learning and Development department. Collaborated closely with internal stakeholders and.
• Partnered with key internal stakeholders to create engaging webinar programs and comprehensive learning materials, aligning content with organizational goals and training objectives
• Designed and contributed to the development of Walmart Connects first external-facing Ad Center Portal, incorporating animated video tutorials to enhance user experience and learning effectiveness
• Collaborated with Product Leadership to design and develop training materials for new product launches, ensuring seamless onboarding and education for internal teams and external stakeholders

Bentonville, Arkansas, US

• Founding member was part of Walmart’s first-ever Digital Merchant Team. Led the creation and implementation of the Digital Merchant Brand. Served as Design Lead for a start-up transformation team at Walmart that.
• Orchestrated growth of the Digital Merchant team from five to over 100 members within a year, fostering collaboration across internal departments and boosting adoption of Digital Products within Merchandising and.
• Collaborated with cross-functional teams to develop the Brand and Identity system for Digital Merchant organization, ensuring consistency and alignment across various functions
• Partnered with the PMO organization to implement new operational efficiencies and streamline processes, enhancing team productivity and speed
• Facilitated cross-functional collaboration within the Walmart ecosystem to troubleshoot issues, provide innovative solutions, and offer strategic recommendations to leadership
• Designed the Digital Merchant Toolkit for Product Teams, ensuring a seamless and effective integration with the Digital Merchant platform

Irving, Texas, US

• As the Senior Art Director at Epsilon / Catapult Marketing, oversaw art direction for the agency’s top Consumer Packaged Goods (CPG) accounts, including Kraft / Heinz and Hershey. Successfully conceptualized and.
• Facilitated creative brainstorm sessions encompassing shopper marketing and digital media disciplines, delivering comprehensive and integrated marketing plans and pitch materials that resonated with target audiences
• Led creative brainstorm sessions across shopper marketing and digital media disciplines to deliver holistic and integrated marketing plans and pitch material
• Collaborated closely with developers to design and optimize user experience (UX) and user interface (UI) elements for Walmart.com digital assets, enhancing the overall online shopping experience
• Utilized expertise in creating low-, medium-, and high-fidelity prototypes and Wireframes to communicate design concepts effectively and drive project success
• Led a team of designers in developing compelling content for digital activations, fostering creativity and innovation within the team

Little Rock, AR, US

• Clients: Tyson, Nice Pak, Wet-Nap, Grime Boss, Cookwell, Ready Pac, Riceland, City of Springdale, Columbus House Brewery, Harvest Group, United Built Homes, Casabella, French’s, NanoMechAs the Associate Creative.
• Spearheaded visual direction for all campaigns within the CJRW NW office, from conceptualization to execution, ensuring brand consistency and creative excellence
• Mentored and provided guidance for Art Directors, Copywriters, and Photographers, fostering a culture of innovation and collaboration within the creative team
• Successfully generated new business and secured pitches, resulting in over $800K worth of new business, with an additional $2M in new business over the course of a year
• Developed print and digital creative solutions for a diverse portfolio of clients, enhancing brand visibility and engagement across various platforms
• Led the rebranding efforts and drove the development and launch of new brand identities across print and digital channels

Springdale, Arkansas, US

Creative lead on Sam’s Club Team. Work encompassed multi-channel campaign execution from initial brainstorm to final tactical delivery. Managed the creative and production of print and digital. Developed omnichannel shopper marketing campaigns. Developed concepts around user behaviors, user experiences, market research, data driven insights, personas.

Southfield, MI, US

• Clients:Walmart, Coca-Cola, MCX, HallmarkSenior creative lead on the Walmart Team. Elevated the quality of work by integrating fresh thinking and creative. Cultivated and grew client relationships by pairing strategic.
• Created engaging presentations for clients that delivered communication ideas and marketing plans.
• Helped brainstorm and supported creative directors in strategic direction of concepts.
• Helped define strategic direction for new initiatives
• Collaborated with leadership and internal agency partners to successfully pitch and win new businesshttp://www.mcx.com/
• Helped lead strategy, concept, and design U/X for multiple cross-channel creative concepts for Walmart including the mobile app ‘Spark and Save’ and influenced ‘Walmart Pay’ app

Kansas City, MO, US

• Work encompassed creative development for 10-15 seasonal promotional programs, multi-channel marketing campaigns, special event promotions, POS and merchandising solutions, branding, experiential, textile/apparel.
• Helped launch Boulevard’s diverse portfolio of craft beers resulting in a lift in sales for 4 consecutive years
• Helped grow and develop the Boulevard brand from a local to regional to national brand
• Spearheaded re-brand/re-design of flagship brand Boulevard Unfiltered Wheat Beer
• Helped lead initial thinking around Boulevardia, Boulevard’s popular summer festival

Kansas City, Missouri, US

• Collaborated with team of Art Directors, Illustrators and Production Designers as well as other internal partners to concept, design, and produce lines of greeting cards for Halloween, Thanksgiving, Christmas.
• Partnered with Key Leaders and Key Client Stakeholders on Business Development initiatives and presentations resulting in multi-million dollar business deals
• Helped lead design and production on first role out of Hallmark Sound Cards resulting in multimillion dollar lift in sales

Menlo Park, CA, US

Clients included Brown Shoe Company, Build-A-Bear