Tom Coppola Email & Phone Number

New York, NY, US

New York, NY

Fully integrated creative & media agency representing Broadway, live entertainment and non-profit clients.Directs full business operations for the creative department (design/production, content, social & digital). Collaborates with CCO on hiring, staffing and assignment of projects to maximize resource utilization. Works closely with creative teams to.

New York, New York, United States

• Production and business affairs consulting for small business, non-profit and entertainment clients. Expertise included copywriting, video, audio and photography production, motion GFX, illustration design projects..
• Designed & implemented a new process to improve efficiency of publishing blog articles, achieving 24 articles published to per month.
• Assigned briefs and deadlines to 20+ writers. Formatted article drafts in CMS, including meta descriptions, tags, alt text and inline banners.
• Evaluated finalized copy for compliance with policies, style, and tone. Ensured appropriate photo and video assets for articles. Conducted pre and post publishing QA on all articles.
• Instructed on editorial best practices and provides input on in-house style guide.Ethos Literacy - Consultant, Creative Director/Producer: Conceived and creative directed remote student presentation “New Voices, New.
• Interviewed and recorded ESL and literacy students over the course of 6 weeks for social media series to promote the presentation.

New York, NY

• Responsible for driving operations, business affairs and budget of simultaneous creative projects (broadcast, print, digital, OOH, social, collateral) with budgets up to $650K.
• Ensured profitability by negotiating statements of work and cost-effective licensing terms, rates and SOWs with photographers, illustrators, and production companies.
• Established best practices and workflows across broadcast/video, digital and social media departments.
• Spearheaded new company-wide billing system transition. Established departmental billing and time tracking categories.
• Liaised with talent unions (AEA, SAG/AFTRA, 802) and pay service to estimate appropriate talent costs.
• Troubleshooted production and talent related billing questions across all media.

New York, NY

• Created and managed all budgets, production schedules & timelines for broadcast, photography, and social media projects. Actualized budgets and processed vendor invoices accurately and timely.
• Collaborated on 50+ projects annually, contributing to over $1.5M in annual client billing.
• Negotiated and secured cost-effective licensing terms and rates with outside artists and vendors resulting in ~ $15,000 annual savings across all clients.
• Communicated and regularly interacted with celebrity talent, talent agents and managers effectively and professionally.
• Developed processes and workflow to streamline efficiency, increasing productivity by 15% over 3 years.
• Led weekly status meetings, distributed projects to editors/post production team, and updated department delivery calendar.

Chicago, IL

Woman-owned and led content creation optimization consultancy that oversees $1B+ in annual production spend and agency fees for 60+ advertisers around the globe.· Oversaw full onboarding process of 3rd-party vendors, adhering to policies and best practices. Supervised production projects for retail marketing divisions with budgets up to $250K.· Negotiated.

Chicago, IL

Creative boutique that helps brands create and maintain relevancy.· Directed all business affairs for domestic and off-shore TV commercial (budgets up to $850K) and radio production (budgets up to $20K).· Prepared triple bid estimates for client review and approval, including review of production and post production bids.· Executed all SOWs, MSAs.

New York, NY

• Produced high volume of advertising deliverables for multiple clients in 18 months (10 photo shoots, 6 TV spots & 12 radio spots).
• Saved ~$60,000 annually by researching and negotiating stock media licensing rates to ensure maximum cost effectiveness.
• Developed and implemented creative briefs and 2-column script formatting for broadcast department.
• Trafficked TV and radio spots to stations.
• Created estimating spreadsheet and internal request forms for talent department to streamline agency-wide efficiency and communication.

New York, NY

• Estimated and maintained all production budgets and timelines for photography and broadcast.
• Routed creative rounds through copy, design and talent departments to ensure brand standardization and cohesion. Delivered broadcast spots through 3rd party vendor.
• Created and maintained ISCI codes and delivery logs.
• Increased productivity by 11% by creating new department procedures and organizational systems.
• Hired and trained department interns.

New York, NY

• Supported Sr. Producer and acted as line producer on shoots and in house projects.
• Established departmental procedures for newly formed department.
• Facilitated vendor invoices and payments.
• Developed and maintained active relationships with industry representatives and third party vendors necessary to department’s day-to-day operations.

B.S, Mass Communications; Public Relations

Activities and Societies: Vice President, Returning Adult Student Affairs

Theater/Voice

Activities and Societies: Cothurnus Theater Club, MTC, Orchesis

American Sign Language

• Created and administered New York Area ASL Practice Group on Meetup.com. • Organized and monitored 2 weekly practice groups for ASL.