Fully integrated creative & media agency representing Broadway, live entertainment and non-profit clients.Directs full business operations for the creative department (design/production, content, social & digital). Collaborates with CCO on hiring, staffing and assignment of projects to maximize resource utilization. Works closely with creative teams to define project goals, objectives, staffing requirements and vision for success.· Built, grew and led the talent & business affairs department from the ground up including organizational structure, financial planning and business goals. Established agency as a signatory for SAG-AFTRA, generating additional income stream, and resulting in ~$450K annual revenue.· Reviews and rebuilds processes & procedures designed to optimize job flow and agency performance. Improved departmental efficiency by re-organizing daily check-in meetings to focus team discussion on client projects. · Implemented monthly project manager roundtable to discuss interdepartmental pain points and agency best practices.· Created a new vendor form to streamline vendor onboarding and provide tracking of new vendor account set-up, improving timeliness of accounts payable response time.· Restructured client workload between producers, allowing for clearer accountability on projects, more efficient workflow and clearer communication between departments.· Leveraged client/vendor relationship with a photography agency to pivot terms from a licensing agreement to a work-for-hire agreement per client’s request, coming in on-budget and meeting a last-minute and crucial deadline.

Production and business affairs consulting for small business, non-profit and entertainment clients. Expertise included copywriting, video, audio and photography production, motion GFX, illustration design projects. Featured Clients: Frontier Communications, Ethos Literacy, Gamiotics.Frontier Communications - Consultant - Managing Editor, Content Marketing: Supervised day-to-day workflow for residential and small business blogs covering entertainment, gaming, technology, security and smart home. • Designed & implemented a new process to improve efficiency of publishing blog articles, achieving 24 articles published to per month. • Assigned briefs and deadlines to 20+ writers. Formatted article drafts in CMS, including meta descriptions, tags, alt text and inline banners. • Evaluated finalized copy for compliance with policies, style, and tone. Ensured appropriate photo and video assets for articles. Conducted pre and post publishing QA on all articles.• Instructed on editorial best practices and provides input on in-house style guide.Ethos Literacy - Consultant, Creative Director/Producer: Conceived and creative directed remote student presentation “New Voices, New Words”.• Interviewed and recorded ESL and literacy students over the course of 6 weeks for social media series to promote the presentation.• Worked cross functionally with program director and editor to craft tone and consistency of postings. • Supervised editing and structure of final student presentation, shown live on YouTube.Gamiotics - Consultant, Creative Content: Creative directed and produced UXP video and trailers for immersive live gaming experience. • Conceived, wrote copy, sourced stock images, selected music and supervised edit for online trailers: "All About Evil," "Saving Wonderland," "That Night at Gatsby's," "Camp Stabbawei," "A Christmas Karen".• Wrote script and supervised video production of social media posts.

• Responsible for driving operations, business affairs and budget of simultaneous creative projects (broadcast, print, digital, OOH, social, collateral) with budgets up to $650K. • Ensured profitability by negotiating statements of work and cost-effective licensing terms, rates and SOWs with photographers, illustrators, and production companies.• Established best practices and workflows across broadcast/video, digital and social media departments.• Spearheaded new company-wide billing system transition. Established departmental billing and time tracking categories. • Liaised with talent unions (AEA, SAG/AFTRA, 802) and pay service to estimate appropriate talent costs. • Troubleshooted production and talent related billing questions across all media. • Built, led, and oversaw dynamic teams of in-house staff, freelancers, and interns.

• Created and managed all budgets, production schedules & timelines for broadcast, photography, and social media projects. Actualized budgets and processed vendor invoices accurately and timely. • Collaborated on 50+ projects annually, contributing to over $1.5M in annual client billing.• Negotiated and secured cost-effective licensing terms and rates with outside artists and vendors resulting in ~ $15,000 annual savings across all clients.• Communicated and regularly interacted with celebrity talent, talent agents and managers effectively and professionally.• Developed processes and workflow to streamline efficiency, increasing productivity by 15% over 3 years.• Led weekly status meetings, distributed projects to editors/post production team, and updated department delivery calendar.

Woman-owned and led content creation optimization consultancy that oversees $1B+ in annual production spend and agency fees for 60+ advertisers around the globe.· Oversaw full onboarding process of 3rd-party vendors, adhering to policies and best practices. Supervised production projects for retail marketing divisions with budgets up to $250K.· Negotiated production contracts and advocated on behalf of the client to obtain best value for production dollars.· Ensured compliance of client policies and best practices for Walmart accounts.· Administered cost savings by leveraging production efficiencies and monitoring invoice auditing.· Tracked projects in a proprietary database to discover trends across all media productions.

Creative boutique that helps brands create and maintain relevancy.· Directed all business affairs for domestic and off-shore TV commercial (budgets up to $850K) and radio production (budgets up to $20K).· Prepared triple bid estimates for client review and approval, including review of production and post production bids.· Executed all SOWs, MSAs, production contracts, agreements, releases and invoices.· Secured 3rd party licensing of music, footage and photography.· Worked cross-functionally with the talent department on appropriate SAG/AFTRA talent estimates and residuals.

• Produced high volume of advertising deliverables for multiple clients in 18 months (10 photo shoots, 6 TV spots & 12 radio spots). • Saved ~$60,000 annually by researching and negotiating stock media licensing rates to ensure maximum cost effectiveness. • Developed and implemented creative briefs and 2-column script formatting for broadcast department.• Trafficked TV and radio spots to stations. • Created estimating spreadsheet and internal request forms for talent department to streamline agency-wide efficiency and communication.

• Estimated and maintained all production budgets and timelines for photography and broadcast. • Routed creative rounds through copy, design and talent departments to ensure brand standardization and cohesion. Delivered broadcast spots through 3rd party vendor. • Created and maintained ISCI codes and delivery logs. • Increased productivity by 11% by creating new department procedures and organizational systems. • Hired and trained department interns.

• Supported Sr. Producer and acted as line producer on shoots and in house projects. • Established departmental procedures for newly formed department. • Facilitated vendor invoices and payments.• Developed and maintained active relationships with industry representatives and third party vendors necessary to department’s day-to-day operations.