As an accomplished Performance Marketing Manager, I excel in optimizing online traffic channels to achieve exceptional performances. My primary focus lies in leveraging CPC, SEO, Affiliate, and Social ads to drive targeted traffic and boost conversion rates. With a deep understanding of the ever-evolving digital landscape, my team operates under the motto of 'testing and learning,' ensuring we stay ahead of the curve while consistently delivering exceptional results.

As an experienced online marketing consultant, I offer professional expertise in a wide range of digital activities to empower companies in achieving their goals. Specializing in Search Engine Advertising (SEA), Facebook/Instagram/LinkedIn advertising, and proficiently building and managing WordPress websites, I deliver comprehensive solutions to enhance online presence and drive measurable results. I am convinced that my strategic approach and operations can significantly impact companies' growth in revenue, leads and profitability. What sets me apart is not only my performance-focused approach but also my commitment to openness and transparency. I provide honest and unbiased opinions, leveraging my expertise to guide clients in making informed decisions that propel their growth. With meticulous campaign monitoring, continuous optimization, and insightful reporting, I ensure that each client receives personalized attention and achieves tangible success.

I was promoted to (E-commerce) Marketing Manager. In this role, I led a team of copywriters, product specialists, designers, email marketers, and a customer journey expert. Together, we developed a comprehensive marketing calendar that included detailed plans for all seasonal activities and the appropriate placement of each. Meanwhile, we worked in an agile manner to expand and optimize the webshop and it's product range. The copywriters wrote category and product pages focused on specific keywords, while the product specialists coordinated the assortment with suppliers. During my time at Kabelshop, we significantly expanded the product range and attracted several new suppliers.

I was responsible for all paid traffic channels for Kabelshop. I managed Google, Bing, social advertising and partnerships with various comparison websites. My added value was in the areas of testing and implementing innovations. There were many opportunities for automation within the channels, which resulted in an almost immediate significant increase in performance. Additionally, I worked on SEO linkbuilding to boost some crucial keywords in search engines. I laid out a blueprint for effective long-term linkbuilding efforts.

As an accomplished performance marketer, I have been instrumental in driving the success of Tourism Group International, a prominent owner of multiple tours and attractions in major European cities. My expertise lies in leveraging various online channels, including Search Engine Advertising (SEA), social advertising, video, and display, to generate exceptional visibility and drive sales for these initiatives. With a keen understanding of the industry landscape, I meticulously develop tailored strategies for each label and channel, ensuring optimal campaign management and execution. By continuously optimizing the results, I contributed to the growth and profitability of the company. Overseeing monthly budgets totaling approximately 150,000 Euros, I have proven my ability to make strategic budget allocations that maximize ROI. I'm very proud that I have successfully positioned Tourism Group International as a leader in the highly competitive tourism industry.

Responsible for the rollout and expansion of two propositions within the e-commerce team's customer groups. The focus was on developing online marketing plans in collaboration with both internal stakeholders and external agencies for execution. In the first year, the focus was on achieving results, and the objective was exceeded by a wide margin. In the second year, attention was given to offering a wider range of products to the customer. Overall, I found satisfaction in effectively aligning stakeholders and achieving goals through a strong online marketing approach.

I co-founded a small-scale online marketing agency, where we handled various online activities for SME. The services we provided included SEA, social advertising, SEO, SEO linkbuilding, copywriting, and building/managing Wordpress websites. I was involved in the entire process from sales until setting up the work activities. Additionally, I trained junior consultants to become full-fledged specialists.

At Traffic Builders, I worked as an Online Advertising Consultant. I started as an SEA specialist and worked on various accounts. These accounts were in diverse markets including E-commerce, B2B, Energy, Fashion, Leisure, and Telecom with an annual ad spend ranging from €50K to 1.5 million. My satisfaction in my daily work came from the activities on my accounts. It gave me thrills to keep a step ahead of the competition with the different online abilities. This included various aspects such as new feautures, specific banner placements, advertising on the right platform, specific targeting, etc.In the last 1.5 years, I established Social Advertising as a completely new discipline within Traffic Builders. Within this team, I was responsible for the growth in knowledge and the growth in the number of clients and personnel. In addition to operating, I achieved this growth by providing coaching, planning knowledge sessions, and supporting the Sales team. Finding alignment with other disciplines was a must, such as Web Analytics, Display advertising, SEO, and SEA.Specialties: Online Marketing, SEA/SEM/PPC, Online Advertising, Online Strategist, Social Media, Social Advertising, B2B marketing, Account Management, Project Management, Consultancy, Coaching.

As a sales representative, I managed the region Southeast Netherlands, in which I handled all customers of Cikam in the labeling product group. My target was composed of 70% existing business and 30% new business. As a sales representative, the emphasis was on managing the inventory of the customers, so that they never ran out of labels or other supplies. Additionally, periodic personal contact ensured that opportunities for cross and upsells were closely monitored.