Tom Cox is a brand designer, creative director, writer, coach, and speaker who is fanatical about the value artistic intensity adds to brand identity. With a career spanning over 30 years, he has earned a reputation for distinctive creativity, strategic focus, and transformative leadership. From an early age, Tom has been deeply inspired by change-making artists and designers who provoke thought, challenge norms, and spark transformation. That artistic intensity continues to fuel his passion for using art as a catalyst for change in business and life.He is the author of the new release, WHAT THE HELL IS THIS?. This debut book is a culmination of his years of experience offering a compelling roadmap to navigate creative freedom in order to achieve the intensity needed to create transformative opportunity. Seasoned or aspiring creatives will be encouraged, empowered and equipped to thrive in the competitive arena of brand identity. Entrepreneurs and brand leaders will discover a better process for working with creatives to increase the value of their brands.Tom’s journey began at The Coca-Cola Company where he learned to blend the symbolism of design with the emotional power of branding to build connections. A few of his notable achievements include creating identities for Coca-Cola, Surge, Holiday Inn, Coca-Cola x NASA, Coca-Cola x Super Bowl, The Smithsonian National Zoo, The City of Woodstock, and Alma Coffee.