Tommy Crawford Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

The second-in-command at a small and agile company, wearing many hats but always focused on developing the relationships and experiences our clients and members had with our brand and increasing engagement with our core products- Led and strategized the development, UX writing, user education, and marketing of two new platform products, created in response to the pandemic, resulting in 100% client adoption, an average user rating of 9.25 out of 10, and new interest from 5 previously unreachable prospects- Managed team of account executives to grow annual revenue 30% over two years by increasing customer engagement and upselling products through the messaging and digital marketing of company healthcare portal, additional testing, tele-wellness services, and aggregate data management platform- Developed member support initiatives, onboarding scripts, and targeted product education communications, increasing the year-over-year user satisfaction rating from 80% to 98%- Crafted and launched a year-long rebranding effort to generate new revenue and improve product adoption within the evolving B2B Wellbeing industry, which included a refreshed purpose and mission statement, enhanced value proposition, restructured product and service messaging, sales kit and presentation, new website, modernized logo, and user-facing email templates- Led the coordination and promotion of over 125 health screening events annually

Vernon Hills, Il

- Managed digital and print growth marketing projects from kick-off to deployment and ensured product and brand messaging were communicated effectively to internal stakeholders and B2B customers across two high growth industry segments, coordinating between internal sales, segment, product, and brand teams, 11 executing departments and two external agencies - Chosen as one of three “Power Users” in department to assist in the implementation of custom SaaS marketing management platform, becoming an expert in the tool in order to develop and clearly communicate a multitude of processes, training documents, and testing scenarios to end-users within the company - Led the creation of new catalog wireframe, doubling partner visibility opportunities through the addition of branded advertisements and cross-platform social strategy- Co-led rollout of new department-wide project planning and management process through a series of presentations to the 200+ members of the marketing and product departments

Chicago, Il

- Researched new music and wrote daily blog post- Created and managed execution of 49-track digital mixtape in conjunction with Lollapalooza 2011, enlisting and coordinating with 50 publicists over six week timeline

- Used company blog to build relationship with leading industry association and secure monthly feature on their website

- Grew revenue potential by building product menu to be viewed by over 100,000 users annually- Serviced up to 50 accounts per week, producing and modifying clients' promotional collateral - Decreased production cycle time by 56% without sacrificing quality- Led development of all promotional activities for the 1st client appreciation event

- Developed proactive strategies to help save the homes of borrowers in or about to be in foreclosure

- Improved pharmacy and nursing workflows by assisting in implementation of SaaS pharmaceutical management system- Delivered contracted project 2 weeks ahead of schedule with 25% more accuracy than average

- Oversaw team of 1-3 people in sales, customer service, and operations aspects of a given shift- Sustained successful growth of small business by training 6 new employees in 1year

- Sold grant spots, sponsorships and other on-air promotions to targeted businesses in Iowa City - Developed, distributed and analyzed 1st community survey to gain insights on KRUI listeners- Strategized in team of 6 to develop selling techniques and business leads