Tom Soper Email and Phone Number
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Tom Soper is a Sr. Director @ FreeWheel | Marketing Strategy & Commercial Activation at FreeWheel. He possess expertise in digital media, digital marketing, digital strategy, integrated marketing, advertising and 9 more skills. Colleagues describe him as "Tom was one of my favorite people to work with and here's why: He's smart, savvy, people-oriented, and a big picture thinker with an incredibly strong understanding of the industry. Marketing and comms are stronger when both disciplines truly understand how the other works and Tom most certainly did. In an industry that's constantly evolving - and, for both outsiders and insiders -- overly technical, Tom has a knack for distilling the most complex topics into relatable, everyday terms as well as uncovering the "why" and "why now." His skill set was incredibly synergistic when paired with what I did on the media relations side of the house, hence the steady output of high-impact news when we worked together. I hope we get to work together again!"
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Sr. Director, Marketing And Sales StrategyFreewheel Aug 2022 - PresentNew York, Ny, Us- Drives commercial activation across the FreeWheel portfolio (products and platform) through marketing strategy, messaging, and execution • Inclusive of enterprise video ad serving management platform and programmatic tech (SSP)- Leads development of go-to-market narrative across publisher (ad ops/media sales) and programmatic demand teams (agency, DSP)- Develops differentiated programmatic executions to take to market to drive net new revenue
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Director, Marketing – Marketplace ActivationFreewheel Feb 2021 - Aug 2022New York, Ny, Us- Lead strategic development of programs to drive commercial activation across FreeWheel programmatic marketplace- Owner of in-market narrative across agency, DSP, publisher, and SSP revenue teams
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Senior Vice President, Advertising And Data/AnalyticsMusic Choice Apr 2017 - Jan 2021Horsham, Pennsylvania, Us- Head premium video national sales team (Direct Sales and Programmatic) that exceeded revenue and sell out goals across all Music Choice ad supported platforms - Set sales strategy for team and led negotiations with all external partners- Led transition of video platform to OTT/CTV by implementing ad tech and measurement- Launched dynamic ad insertion across full distribution footprint - Selected as board member: FreeWheel Council of Premium Video -
Vice President Advertising And Ad OpsMusic Choice Sep 2014 - Apr 2017Horsham, Pennsylvania, Us- Head national sales (Direct Sales and Programmatic) across all Music Choice ad supported platforms- Launched dynamic ad insertion across Music Choice endpoints
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Vice President Of DistributionMusic Choice Sep 2013 - Sep 2014Horsham, Pennsylvania, Us- Led national distribution and affiliate sales team for base of 50MM subscribers- Negotiated complex carriage renewal discussions with major partners (cable, satellite, and telco MVPDs) for residential and commercial distribution- Set sales strategy and initiated discussions with distributors for next-gen IPTV/ETV platform
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Senior Director AdvertisingMusic Choice Oct 2012 - Sep 2013Horsham, Pennsylvania, Us- Exceeded revenue goals across all Music Choice ad supported platforms (non-linear video, linear video, digital) through developing new business in NY and Chicago territories - Led teams across marketing, programming, and creative to create and to execute custom sponsorship opportunities for advertisers to drive incremental revenue- Developed strategy and creation of sales collateral for upfront and scatter opportunities
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Director Advertising SalesMusic Choice Jun 2008 - Oct 2012Horsham, Pennsylvania, Us
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Advertising Sales Account ExecutiveMusic Choice Feb 2007 - Jun 2008Horsham, Pennsylvania, Us
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Account ManagerThe Walt Disney Company Sep 2003 - Feb 2007Burbank, Ca, Us- Drove revenue for Radio Disney and RadioDisney.com by growing existing accounts and developing new business- Exceeded sales goals for both Network and Online sales goals each year- Led integrated Disney Media Team (Radio, Print, Online)
Tom Soper Skills
Tom Soper Education Details
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College Of The Holy CrossEnglish / Economics -
Baruch CollegeMarketing
Frequently Asked Questions about Tom Soper
What company does Tom Soper work for?
Tom Soper works for Freewheel
What is Tom Soper's role at the current company?
Tom Soper's current role is Sr. Director @ FreeWheel | Marketing Strategy & Commercial Activation.
What is Tom Soper's email address?
Tom Soper's email address is ts****@****ice.com
What is Tom Soper's direct phone number?
Tom Soper's direct phone number is +121578*****
What schools did Tom Soper attend?
Tom Soper attended College Of The Holy Cross, Baruch College.
What skills is Tom Soper known for?
Tom Soper has skills like Digital Media, Digital Marketing, Digital Strategy, Integrated Marketing, Advertising, New Media, Media Planning, Online Advertising, Interactive Marketing, Account Management, Strategic Partnerships, Marketing Communications.
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