As Head of Global SAP Partner Marketing at UiPath, I drive strategic engagement with executives from both UiPath and SAP to align and execute impactful marketing plans. I manage joint messaging, direct major events, and lead a cross-functional marketing team while collaborating with business leaders to develop strategies that enhance market positioning and drive business growth.

Drove the product marketing strategy and led sales enablement initiatives. Oversaw PR/AR, Partnerships, and Associations, ensuring a strategic approach aligned with business goals. Contributed to the successful launch of InEight Schedule in February 2024, highlighting my ability to lead cross-functional teams and implement effective marketing strategies.• Directed Product Marketing: Developed and implemented strategies to drive product success.• Spearheaded Sales Enablement: Created and executed sales enablement content to boost team performance.• Managed PR/AR and Partnerships: Oversaw PR and partnership initiatives to boost brand visibility.• Orchestrated Product Launch: Led a cross-functional team to launch InEight Schedule successfully.

Led all marketing activities between Accenture and SAP globally. With SAP being Accenture's largest partner business, this role is crucial in driving growth and creating value for both organizations. Collaborated closely with Accenture and SAP leaders and teams to ensure cross-functional alignment for marketing activation at both companies. Lead the strategic planning and execution of Accenture's SAP Leadership Council and SAP Sapphire events, collaborating with program leads and cross-functional teams to ensure world-class Accenture presence. • Achieved key business objectives, in obtaining direct attributed pipeline valued at over 30% of total business.• Created exceptional attendee experiences that increase brand awareness, loyalty, and partner value that exceeded all campaign event engagement KPIs related web, content, thought leader sessions and awareness.

Championed a team of senior partner marketers managing Accenture's cloud ecosystem partners, AWS, Google, ServiceNow, VMware, Red Hat, Cisco, Dell, and Pega, while extending Accenture's global leadership in the cloud through strategic marketing, programs, events, communications and budget management.• Recognized with an Accenture V360 award for strengthening the AWS relationship through impactful marketing strategies, and the deployment of an innovative approach to reach and engage clients at AWS re:Invent in 2021.• Led cross-functional collaboration within Accenture and partners to drive marketing plans that contributed to the Accenture Cloud First organization exceeding its sales and revenue goals for two consecutive years.• Pioneered a cross-organizational activation methodology, collaborating with sales, ABM, and CRM teams, to execute industry-focused campaigns delivering traceable ROI from targeted clients.• Leveraged data-driven insights to optimize marketing strategies and allocate organizational resources, effectively addressing critical business needs that drove exceptional results.

Led a high-performing team of marketers in executing innovative Account-Based Marketing (ABM) strategies, including one-to-one, and one-to-few, client relationship marketing, for priority clients in the industries of Life Sciences, Retail, Consumer Goods & Services, Industrial, and Travel. ABM efforts contributed to sales and revenue goals being exceeded by Northeast Products Market Unit in 2020.• Demonstrated thought leadership by curating relevant content, creating engaging digital experiences, and securing speaking opportunities for executives, resulting in significant increases in brand awareness and customer interest.• Established strategic partnerships with key stakeholders across business, industry, and marketing, resulting in effective client communication, retention, and loyalty.• Developed highly targeted and personalized customer experiences, and bespoke client buyer journeys that enhanced brand perception and customer satisfaction.

Partnered with Microsoft and other global companies to drive digital transformation through PLM, Industrial IoT, and Augmented Reality solutions built on the Microsoft Azure Cloud. Led the strategy and execution of the alliance marketing plan through cross-functional global teams, delivering exceptional results, including:• Exceeded the sourced pipeline target by 25% through top-of-funnel digital inbound marketing, tailored content creation, awareness, demand generation, focused events, and account-based marketing.• Achieved 20x ROI through the investment of Microsoft MDF and PTC marketing funds.• Elevated the awareness of the joint PTC and Microsoft solution by applying and winning the Microsoft Partner of the Year award in two categories and being a runner up in a third.

Transformed Autodesk's business strategy by creating, owning, and managing the AEC industry partner framework and go-to-market methodology. Within just 6 years, expanded the program globally to 41 strategic industry partner engagements. Collaborated with principal owners and C-level executives worldwide, providing marketing expertise and developing partner plans to shift the company to a cloud-based subscription SaaS business model. Innovatively developed partner programs and executed multi-channel marketing plans, resulting in strengthened partnerships and increased brand awareness.• Created and executed a cloud-based SaaS construction partner program that onboarded 50 developers in just 6 months, resulting in the successful showcasing of partner solutions at AU 2017 and a significant boost in brand perception.• Monetized partnerships by creating and executing a unique business plan that included a bundle/resell contract agreement with hardware partners, resulting in over $100K in 2015 billings.• Led a cross-functional team in scaling and managing global partner engagements, while overseeing four ISV partner relationships that resulted in10K subscriptions and more than $20M ARR annually.• Maximized partner relationships for M&A by identifying strategic targets and conducting thorough due diligence, resulting in the successful acquisition of 4 partners and purchase of intellectual property from 3 others.

Led industry marketing team targeting Government and Transportation, developing, and executing a successful strategy that increased revenue and market share. Created impactful messaging and collaborated with cross-functional teams to achieve significant results. Proven ability to develop and execute effective marketing strategies for tangible business outcomes.• Directed a twelve country, $3.3 million global marketing campaign that generated $92M in billings and exceeded expectations by $6M for Autodesk’s Civil 3D software in 2010.• Drove awareness and demand generation with over 1.5M impressions & 24K qualified leads through the creation of marketing assets; messaging and positioning; imagery; web microsites; interactive video; SEO/SEM; online ads; advertorials; customer stories; reseller syndicated content; sales playbooks; events and localization for international teams.• Created and delivered to sales a comprehensive competitive sales toolkit with 20 assets that contributed to the sales team winning a major state department of transportation account.• Developed, coordinated, and delivered marketing keynote speeches and presentations internally and externally to audiences of up to 4000 people.

Managed the marketing team responsible for all product and solution-specific deliverables required for Autodesk’s structural engineering industry. Conceived and launched a new marketing partner program.• Successfully developed and launched all marketing assets, positioning, and communications for an analysis software acquired from another firm in Q3 of 2008 that resulted in $7.5M of upside revenue. • Won support from 8 software firms to create bi-directional links to Autodesk software by incentivizing them with a marketing partner program that delivered turn-key marketing assets. • Increased end-user awareness & preference in 2008 with 8.7M advertising and online impressions, 2 contributed articles, 10 customer blog interviews, digital marketing, and events.• Ran a 30-day software trial promotion that generated 32 MQL and 17 conversions resulting in $85K.

Owner of the worldwide business, marketing, and go-to-market/sales relationship with Intel and IBM SWG. Collaborated with all working levels in the organization up to C-level executives to drive the definition of strategic joint goals with partners while delivering measurable results for both parties. • Launched targeted vertical and geo sales programs in 2006 resulting in $1.9M traceable revenue.• Built & strengthened the Intel relationship while defining strategic goals. Achieved a 100% investment increase and a 9:1 spend ratio. • Implemented a variety of lead-generation activities such as Webinars, Case Studies, Events, Roadshows, and Online Marketing that resulted in over 8000+ leads in 2006.• Delivered business awareness by identifying and building a program targeted at Intel Channel Partners to extend Red Hat’s reach to Intel’s channel, ISV, OEM, and developer ecosystems.

Managed co-marketing campaigns targeted at enterprise IT decision makers. Partnered with OEMs and ISVs to develop joint messaging that advocated complete solutions based on Intel server architecture.• Exceeded 2003 enterprise server campaign revenue goal by 4% and division goal by 12% with a cross-divisional demand generation campaign focused on IT decision-makers.• Negotiated and won consent from OEMs to contribute money & resources for co-marketing activities.• Implemented marketing techniques such as webinars, online ads, white papers, flash animations, advertorials, and publications resulting in millions of IT impressions, leads, and >$10M in revenue.

Organized and managed product trials for the first generation of TV set top-boxes / DVRs with cable broadband providers Comcast and AT&T. Owned the product marketing and experienced how a start-up environment operates within an SMB division of Intel.• Managed a team responsible for trial data collection including system logs, surveys, ethnography, and focus groups to demonstrate end-user interest and demand for the product • Negotiated service provider commitments to stay engaged in the product trials by balancing the communication of software releases, patches, bugs, and new functionality milestones • Developed all product messages and correspondence to service providers and trial participants

Owned and managed boxed server products through their lifecycle, including product definition, launch to distributors, marketing collateral, and customer education through the worldwide reseller channel. Produced the 2001 server board strategy while managing a team of six and launching four products • Lead a cross-divisional team to create a new motherboard naming and branding strategy that simplified the purchase decision for channel customers worldwide and enhanced product segmentation for Intel’s resellers• Established new paradigm and best-known methods for printed product collateral that shifted focus away from technical jargon to solution-orientated messaging, and a new robust style in visual lay-out• Received a divisional recognition award for an e-business server campaign that produced customer testimonial videos, brochures, and education to small and medium-sized business • Acknowledged for obtaining >70% class participation of 125 global salespeople at Intel’s ‘01 sales conference while training customers worldwide on the benefits of Intel Server Boards

Managed the development and execution of marketing programs, campaigns, and MDF for Canadian distributors; Ingram Micro, Tech Data, Merisel and, Globelle. U.S. distributors; Microage and Pinacor • Utilized $2M of marketing development funds (MDF) to execute campaigns through each of the distributors resulting in increased sales of CPU’s by 109% and 12% for networking products• Generated over 3M impressions from the SMB market through custom marketing programs involving promotions, training, awareness, and events• Proposed and obtained incremental funding for plans over distributors’ accrued MDF

Direct channel marketing engagement with distributors and tier 2 OEM’s while driving new product introduction, forecasts, seed and design win programs • Contributed to sales efforts to close business on $23M worth of revenue in 1995 by migrating customers from i486 architecture to the Intel® Pentium® processor• Made joint sales calls to tier 2 and 3 senior management to negotiate price, seed unit availability, and future product specifications leading to successful sales• Conducted supply and demand forecasting for OEM’s and industrial distributors by conducting monthly meetings at the various OEM facilities• Contributed to increased market share by gaining commitments from Tier 2 OEMs to invest in Intel’s product roadmap and to order next generation motherboards

Supported sales and distribution channel on issues, pricing, positioning and product trends to win and keep deals. • Broke down sales barriers for Intel field sales and distributors by manning a field support hotline and answering any business or technical questions within a 24 hour timeframe• Provided product positioning and competitive price quotes to Intel field sales force to aid them in sales and procure product design wins for Intel motherboards• Managed and prioritized the distribution of early seed products to strategic distribution accounts• Trained and communicated both internally and externally Intel’s product features and benefits

Sold IBM PS/2 computers to fellow classmates through the on campus computer store. * Exceeded sales quota and sold over $40K worth of IBM PS/2 computers over six months* Increased PS/2 sales by 29% at Northeastern University* Created an ad for the school newspaper that resulted in 25 PS/2 sales during the month of December 1990* Planned and organized informational seminars on campus to increase sales and awareness of PS/2 benefits