Tom Defraine ᯅ

Tom Defraine ᯅ Email and Phone Number

Account Executive @ Learning Pool
Brighton, GB
Tom Defraine ᯅ's Location
Brighton, England, United Kingdom, United Kingdom
Tom Defraine ᯅ's Contact Details
About Tom Defraine ᯅ

At ARuVR, I leverage my expertise in immersive learning technologies to revolutionise professional development, creating cutting-edge VR training experiences that are both engaging and effective. My role at Zappar sharpened these competencies, contributing to substantial growth and client engagement. Now, as Sales & Account Director at ARuVR, I channel this experience into the immersive learning space, working closely with innovation teams to drive adoption and build comprehensive business cases. For the past four years, I have supported enterprise organizations in integrating immersive technology into their learning and marketing stacks, driven by a mission to empower individuals and organisations through technology.

Tom Defraine ᯅ's Current Company Details
Learning Pool

Learning Pool

View
Account Executive
Brighton, GB
Website:
learningpool.com
Employees:
420
Tom Defraine ᯅ Work Experience Details
  • Learning Pool
    Account Executive
    Learning Pool
    Brighton, Gb
  • Aruvr®
    Sales & Account Director
    Aruvr® May 2024 - Present
    London, Gb
    Expertise in Spatial Computing, XR, AR, VR, and AI-driven SaaS for Learning & Development.Ownership key accounts and of XR/AR/VR SaaS platform revenue, including Sales, Account Management, New Business, Upselling, and Renewals.Skilled in driving growth across diverse revenue streams while ensuring customer success and long-term partnerships.
  • Street Storage
    Trustee
    Street Storage Jun 2020 - Present
    London, England, Gb
  • Zappar
    Account Director
    Zappar Mar 2024 - May 2024
    London, England, Gb
  • Zappar
    Head Of Customer Success
    Zappar Apr 2022 - Mar 2024
    London, England, Gb
  • Zappar
    Senior Customer Success Manager
    Zappar Jan 2021 - Apr 2022
    London, England, Gb
    Building the customer success strategy and team with the leader in augmented reality SaaS- Strategic planning from day 1 to ensure we're meeting our customers needs - Developing relationships with strategic Enterprise accounts- Scaling the customer success team with the business - Delivering on my promise to make the company customer-centric
  • Enthuse
    Manager, Customer Success
    Enthuse Apr 2020 - Dec 2020
    London, London, Gb
    Managing a team of 8 individual reports across 3 disciplines - customer success, customer support and onboarding - Grew the team by hiring 3 new hires in 6 months - ensuring they were trained, equipped for the job and set up to succeed - Introduced weekly call coaching in customer success to enshrine best practice- Ensured a customer retention rate of 97% - Accountable for > £2m worth of annual recurring revenue to the business - Drove product changes in the roadmap based on customer feedback- Key role in the rebrand of the company in July 2020 and owned customer communications- Responsible for restructuring the team to ensure business continuity and bringing onboarding into the customer success function to ensure we owned the full customer lifecycle
  • Lightful
    Customer Success Manager
    Lightful Jun 2019 - Apr 2020
    London, Gb
    Lightful is a tech for good company that believes technology can change the beyond profit sector. I work as a customer succes and relationship manager in the SaaS division, championing our social media management platform for charities.‣ Owned product onboarding and developed solutions to onboard customers, driving product activation up 38% to 68%‣ Customer engagement and account management through a 12 month education programme‣ Delivering free and paid training across a broad rage of clients - online and face to face training including one to many ‣ Developing systems and processes for a customer health score including introducing JIRA for tracking workload ‣ Delivering insight into management level meetings around onboarding, retention, churn and engagementRepresented the company through training and talk at sector events ‣ Developed strong relationships with our paid, cohort and free SaaS platform customers‣ Building systems for a scalable, global solution that serves organisations of all sizes using best in class software including Salesforce and Intercom
  • Justgiving
    Customer Success Marketing
    Justgiving Jan 2019 - Jun 2019
    London, Uk, Gb
    Helping organisations optimise their SaaS subscription through targeted B2B communications and marketing. ‣ Writing high quality copy for all B2B communications‣ Curator and content creator of the JustGiving Blog (blog.justgiving.com) ‣ Delivery of monthly, segmented charity newsletter with CTO of > 50% across 20,000+ contacts‣ Crafting email communications to ensure maximum open rate and engagement‣ Developing in-product account pop-ups to deliver information to customers
  • Justgiving
    Customer Success Manager
    Justgiving Oct 2017 - Jan 2019
    London, Uk, Gb
    ‣ Supporting charities using JustGiving for their digital fundraising success‣ Delivering education to the sector so partner charities can harness the power of our platform‣ Supporting and championing growth in the charity sector powered by data and driven by success As a customer success evangelist for the online fundraising division of Blackbaud Europe - working across our JustGiving and Everydayhero platforms - my focus is long-term relationship building, value and sustainable success for our customers using the platform and driving growth.The success team will be the sector champion for the small, ambitious growing charities who want to make their mark and change the world.
  • Blackbaud
    Customer Success Manager
    Blackbaud Aug 2016 - Jun 2019
    Charleston, South Carolina, Us
    ‣ Onboarding new customers to the everydayhero platform through product training‣ Conducting customer health meetings to establish overall satisfaction and help customers maximise value from the platform‣ Proactively monitoring and reporting on customer health‣ Sharing new features and understanding customer requirements and issues to feed back to our product development team‣ Identifying new opportunities and working collaboratively with the customer and internal teams to see those opportunities come to fruition‣ Understanding customer’s strategic direction and aligning our products and services to support those initiativesAs a customer success evangelist for the online fundraising division of Blackbaud Europe - working with our everydayhero product - my focus is long-term relationship building, value and sustainable success for our customers using the platform and driving growth toward online fundraising. everydayhero allows charities to build branded fundraising websites which are powered with social features and fully mobile enabled. Events are quick and easy to launch - giving you the ability to regain control and engagement with your event fundraisers and supporters. We've recently launched our Customer Resource Centre, a large collection of video tutorials, templates and support to help you get more out of the everydayhero platform. Check it out here: http://charity.everydayhero.co.uk/ Interested in everydayhero? You can reach me on tom.defraine@blackbaud.co.uk
  • Meningitis Research Foundation
    Business Development Manager
    Meningitis Research Foundation Jan 2015 - Aug 2016
    Bristol, Gb
    Oversight and management of our student fundraising programme with a focus on developing new business and working to grow key clients across the student fundraising sector. ‣ Fundraising, event management and marketing for an award winning medical charity‣ Strategic oversight of two support staff members working in the fundraising team‣ Developing and managing business growth in line with our charitable objectives ‣ Direct account management of partners with a net worth of over £250,000 of income‣ Graphic design and development support with marketing materials ‣ Management of social media channels, writing copy for Facebook and charity website‣ Management of over 200 individual student fundraisers who help us raise over £400,000
  • Meningitis Research Foundation
    Community Fundraiser
    Meningitis Research Foundation May 2013 - Jan 2015
    Bristol, Gb
    Fundraising and stewardship in a development role with Meningitis Research Foundation based in Thornbury, Bristol.‣ Fundraising, event management and marketing for an award winning medical charity‣ Direct account management of partners with a net worth of over £250,000 of income‣ Graphic design and development support with marketing materials ‣ Designing and working as part of the Comms team on graphics, posters, leaflets and flyers‣ Management of social media channels, writing copy for Facebook and charity website‣ Management of over 100 student fundraisers climbing Kilimanjaro
  • Action For Children
    Partnership Fundraiser
    Action For Children Nov 2012 - May 2013
    Watford, Gb
    Fundraising and event management for the biggest children's charity in the UK. ‣ Engaging with local communities about the work Action for Children does‣ Meeting ambassadors, RAG societies and business groups. ‣ Working directly with student fundraising organisations to build relationships‣ Recruitment and direct management of volunteers for The Lindt Big Egg Hunt‣ Management of Virgin London Marathon runners and their fundraising ‣ Managing challenge events and our participants who do amazing things for usThis is a very front-facing, communtiy focused fundraising role with emphasis on building long-term relationships.

Tom Defraine ᯅ Skills

Fundraising Social Media Event Management Social Networking Blogging Event Planning Public Speaking Nonprofits Teamwork Charities Social Media Marketing Politics Community Fundraising Photoshop Campaigns Leadership Writing Media Relations Digital Media Press Releases Research Strategy Proofreading Geek Culture Time Management Creative Writing Speech Writing New Media Publicity Newsletters Publications Non Profits Typing Content Management Databases Marketing Microsoft Office Copywriting Web Development Web Content Writing Search Engine Optimization Facebook Content Marketing Twitter Linkedin Small Business Marketing

Tom Defraine ᯅ Education Details

  • University Of Birmingham
    University Of Birmingham
    Philosophy
  • Sir Thomas Rich'S Grammar School
    Sir Thomas Rich'S Grammar School

Frequently Asked Questions about Tom Defraine ᯅ

What company does Tom Defraine ᯅ work for?

Tom Defraine ᯅ works for Learning Pool

What is Tom Defraine ᯅ's role at the current company?

Tom Defraine ᯅ's current role is Account Executive.

What is Tom Defraine ᯅ's email address?

Tom Defraine ᯅ's email address is td****@****ail.com

What is Tom Defraine ᯅ's direct phone number?

Tom Defraine ᯅ's direct phone number is 078982*****

What schools did Tom Defraine ᯅ attend?

Tom Defraine ᯅ attended University Of Birmingham, Sir Thomas Rich's Grammar School.

What are some of Tom Defraine ᯅ's interests?

Tom Defraine ᯅ has interest in Societ, Economic Empowerment, Technology, Politics, Social Networking, Civil Rights And Social Action, Economics, Science And Technology, Humanity, People.

What skills is Tom Defraine ᯅ known for?

Tom Defraine ᯅ has skills like Fundraising, Social Media, Event Management, Social Networking, Blogging, Event Planning, Public Speaking, Nonprofits, Teamwork, Charities, Social Media Marketing, Politics.

Who are Tom Defraine ᯅ's colleagues?

Tom Defraine ᯅ's colleagues are Abi Higgins Née Neville, Rachel Gallagher, Emily Greenhill, Kieran Bonner, Jorge Lledó, Rory Watson, Kyle Arch.

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