Tom Denford

Tom Denford Email and Phone Number

CEO - Helping brands WIN by making MEDIA more effective to drive growth @ ID Comms
Tom Denford's Location
New York, New York, United States, United States
Tom Denford's Contact Details

Tom Denford personal email

n/a
About Tom Denford

CEO and co-founder of ID Comms, the award-winning, global management consultancy specializing in media and advertising.We advise brands like Mars, EA, Puma, SAP and LVMH to structure and deliver transformation programs and design highly productive relationships driving efficiency and effectiveness internally and with their media agencies. The end result is a significant improvement in the performance of media and advertising investments. Our core competencies span Advisory and Assurance services, supported by our team of media subject matter experts, helping marketers gain advantage to succeed in the digital age.We work with marketing, media, and procurement leaders at global brands, who want to understand what’s next for their media investment to drive business growth.WHAT PEOPLE ARE SAYING: “Cannot thank the amazing team at ID Comms enough for the incredible job they have done managing our complex, nuanced, massive, always-on, media review.” - Head of Global Marketing Intelligence, Electronic Arts“The team was extremely collaborative, hardworking and experienced and overall a joy to work with.” - Head of Global Media Buying and Operations, Diageo“THANK YOU for instrumental guidance, knowledge, passion, agility, ownership demonstrated throughout the project.” - Head of Global Media, Digital and Marketing Transformation, Duracell Inc. CONTACT ME: You can connect with me here on LinkedIn or email me at newyork@idcomms.comGuest lecturer at NYU Stern and University of Greenwich London (MBA and Marketing Masters course)Contributor to the Financial Times, Wall Street Journal, Wired, AdAge, CMO Today, Campaign, AdWeek and Business InsiderFounder of The Global Media Council

Tom Denford's Current Company Details
ID Comms

Id Comms

View
CEO - Helping brands WIN by making MEDIA more effective to drive growth
Tom Denford Work Experience Details
  • Id Comms
    Ceo, Id Comms Group
    Id Comms Sep 2018 - Present
    New York, Ny, Us
    I lead the expanding North American division of ID Comms, the award-winning global growth consultancy specializing in media and advertising. Trusted advisor to the world's most ambitious marketers. Awarded #1 Best Place To Work in advertising and marketing by Campaign
    View
  • Id Comms
    Co-Founder Of Id Comms Group
    Id Comms Apr 2009 - Present
    New York, Ny, Us
    ID Comms is a global management consulting business specializing in media and advertising. Providing international brands with the ideas, knowledge and network they need to protect and maximize the value of their marketing investments.Our key service areas are:• Media operating models and governance process• Agency relationship management, tools and techniques• Media performance measurement• Media diagnostics and media management strategies• Agency pitches / search & selection • Agency remuneration models, scope of work and contracts• Media value and performance measurement • Media auditing and cost tracking• Digital media consultingWe also provide marketers with a suite of agency performance monitoring tools and independent dashboards. ID Comms understands that marketers increasingly need expert guidance in managing media in an age when the media market is growing ever more complex and media agencies are becoming more powerful in controlling media value delivery. Hence we provide independent, expert consulting to brands around the world and work closely with marketing teams to design and implement change to improve media performance. ID Comms has advised on over $20bn of marketing investment and works with leading brands across most categoriesThe company is headquartered in UK with a hub office in New York to service multi-national clients including Mars, P&G, GSK, HSBC, Puma, Levi Strauss & Co, L’Oreal, adidas, ABInBev, Novartis, IKEA and many moreFind out more at www.idcomms.com
    View
  • Institute For Advertising Ethics
    Member Of The Board Of Advisors
    Institute For Advertising Ethics May 2021 - Present
    Washington, D.C., Us
    View
  • The Global Media Council
    Founder
    The Global Media Council Jan 2018 - Present
    The purpose of the Global Media Council is to create new connections, share ideas and learnings between the industry’s thought leaders to help drive their businesses and safeguard their future. Participation is by invitation only and the Council attendees will be rotated from the membership at events around the world. The Council meetings are closed-door sessions, only the Council members are in the room, this is different from any other advertiser forum and is what makes the Global Media Council so unique. It was launched in 2018 and each Council session offers a rare opportunity for a dozen or so media leaders from ambitious global advertisers to speak candidly and privately in a safe environment. The Global Media Council is a networking and learning initiative, it is not a trade association and it costs nothing for members to join or attend Council meetings.
  • #Mediasnack
    Host Presenter
    #Mediasnack Oct 2015 - Present
    Co-host of the best weekly show on YouTube giving alternative perspectives on the global media and advertising industry, with my co-founder David Indo. Notable guests include:Sir Martin SorrellGary VaynerchukBelinda Smith (WFA)Prof. Mark RitsonTracy Allery (Nestle)Bob Liodice (ANA)Meg Graham (CNBC)Gerhard Louw (Lindt)Ivy Brown (TD Bank)Kevin Mc Collum (The Hershey Company)Laura Forcetti (WFA)Christian Juhl (WPP)Mat Baxter (IPG)Marg Jobling (NatWest Group)Mike Cooper (Omnicom)Bob Hoffman, the Ad ContrarianGayle Noah (L'Oreal)Plus many many more...
  • International Advertising Association
    Chairman - Professonal Development Committee
    International Advertising Association Mar 2013 - Oct 2017
    New York, New York , Us
    View
  • University Of Greenwich
    Guest Lecturer
    University Of Greenwich Oct 2009 - Mar 2016
    Greenwich, London, Gb
    Guest lecturer to the Marketing Masters (MA) programme, specialising in media strategy, planning and buying.
    View
  • Dentsu Aegis Network
    Global Head Of Communications Planning
    Dentsu Aegis Network Nov 2007 - Apr 2009
    Tokyo, Jp
    Worked with adidas, Coca-Cola & Diageo. Left to set up ID Comms in 2009.
    View
  • Jwt (New York)
    Usa Director Of Communications Planning
    Jwt (New York) May 2006 - Nov 2007
    New York, Ny, Us
    Worked with Ford, Domino's, Cadbury Adams, Merill Lynch and DeBeers.
    View
  • Mec Global
    Global Business Development Director
    Mec Global May 2004 - May 2006
    London, London, Gb
    Awarded AdAge Agency of the Year in 2004/52005/6 Topped new business rankings with wins including Heinz, Michelin, Hyundai Kia, IKEA, Citroen / Peugeot amongst many other local wins.
    View
  • Zenith
    Strategic Planning Director
    Zenith Jun 2001 - May 2004
    London, London, Gb
    Worked with Vodafone, Puma & HP2003 HP named Advertiser of the Year by Campaign + Zenith agency of the year
    View
  • Rocket
    Strategic Media Planner
    Rocket Jul 1999 - Jul 2001
    London, Gb
    Hired by John Harlow pre-Naked (RIP) and worked inside a giant dinosaur egg with 10 other brilliant misfits to invent communications planning.
    View
  • Mindshare Uk
    Strategic Media Planner
    Mindshare Uk Jul 1997 - Jul 1999
    London, England, Gb
    Worked with Ford and PepsiTV Buyer then planner
    View

Tom Denford Skills

Advertising Marketing Communications Digital Media Digital Strategy Media Strategy Strategy Digital Marketing Communications Planning Integrated Marketing Media Buying Media Planning New Business Development Creative Direction Strategic Communications Social Media Online Advertising Business Development Media Governance Agency Evaluations Media Pitches Negotiation Media Agency Remuneration Agency Search International Media Management Media Excellence Media Auditing Media Negotiations Public Relations Agency Contracts Media Training

Tom Denford Education Details

  • City Of London School
    City Of London School
  • Kingston University
    Kingston University
    Law

Frequently Asked Questions about Tom Denford

What company does Tom Denford work for?

Tom Denford works for Id Comms

What is Tom Denford's role at the current company?

Tom Denford's current role is CEO - Helping brands WIN by making MEDIA more effective to drive growth.

What is Tom Denford's email address?

Tom Denford's email address is to****@****mms.com

What is Tom Denford's direct phone number?

Tom Denford's direct phone number is +4420393*****

What schools did Tom Denford attend?

Tom Denford attended City Of London School, Kingston University.

What skills is Tom Denford known for?

Tom Denford has skills like Advertising, Marketing Communications, Digital Media, Digital Strategy, Media Strategy, Strategy, Digital Marketing, Communications Planning, Integrated Marketing, Media Buying, Media Planning, New Business Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.