Tom Denne Email & Phone Number

Phoenix, AZ, US

Tucson, Arizona, United States

• Manages all on-air (television and radio) and online promotional content for national PBS programs, local Arizona Public Media original programming on both PBS and NPR, outreach events and fundraising efforts, and AZPM.
• Supervises and leads promotions team of two full-time producers and four UA student workers to create AZPM on-air underwriting, program lineup and local PBS pledge content
• Writes, produces and edits AZPM on-air (television and radio) promotional spots for AZPM original series and specials, fundraising, capital donations, and station-specific communication, including CEO monthly video.
• Collaborates with AZPM traffic, sales, and development departments and outside programming vendor to create messaging campaigns and curate on-air breaks to maximize revenue and increase viewership
• Develops quarterly pledge premium strategies with membership department for local pledge breaks

Los Angeles, CA

• Operates and maintains live in-stadium RF handheld, hard wired stationary, and remote robotic cameras for select Dodgers home games and team-affiliated Dodger Stadium events, working with Marketing & Broadcasting.

Phoenix, Arizona, United States

• Wrote and produced daily tease blocks for 'The List,' including top-of-show, in-show, and end-of-show content teases, as well as daily:10 and:15 topical promotion spots for national distribution to Scripps affiliate.
• Wrote, produced and distributed station-specific promotional spots for individual Scripps affiliates
• Streamlined upload and distribution process for daily topical promos and created online instruction manual
• Wrote and produced 'The List' messaging spots for in-show use

• Oversaw on-air content for all four of Arizona PBS’ broadcast channels and developed monthly program schedules in collaboration with programming vendor
• Managed Arizona PBS’ acquired programs lineup, working jointly with programming vendor to develop robust program acquisitions within budget resources
• Developed, designed, wrote, produced, directed, scheduled and managed all on-air promotions for Arizona PBS, including spots for national PBS programs, local Arizona PBS original series and specials, national and local.
• Coordinated Arizona PBS’ feeds and schedules of live national news coverage, working in conjunction with PBS NewsHour production staff in Washington, DC
• Completed inaugural Arizona PBS Leadership Training program
• Developed Arizona PBS on-air break manual, establishing protocols and standards for log entries and break structure in ProTrack

Phoenix, AZ

• Designed, created, wrote, produced, and scheduled on-air, online, and social media promotions for national PBS programs, Arizona PBS original series and specials, and national and local pledge programming
• Worked closely with Arizona PBS programming vendor on monthly programming schedules, priorities, changes, and program feeds, as well as curate Arizona PBS on-air break content
• Served on Arizona PBS Content Leadership Team
• Collaborated with ASU Walter Cronkite School of Journalism and Mass Communication faculty, staff, and students to produce on-air interstitials.
• Supervised and mentored student workers, teaching real-world applications of acceptable broadcast standards and practices

Santa Monica, CA

• Partnered with multiple clients at American Honda to produce and direct highly creative broadcast footage for national, regional, and local Honda commercials, managing large production teams
• Led teams of art directors, writers, project managers, programmers, and vendors to create and deliver online interactive training programs for mandatory nationwide use in Honda and Acura dealerships
• Executed creative solutions to meet client requests and expectations for Honda Financial Services’ year-end program summaries
• Consistently managed automotive photo shoots under budget, by serving as producer, art director, and product information specialist simultaneously
• Directed on-camera and voiceover talent and supervised SAG/AFTRA casting sessions
• Successfully created multimedia presentations for nationwide Honda dealer meetings

Rockville, MD

• Won over 20 national awards for excellence in producing, directing, and writing, including two Silver Telly awards
• Created collaborative partnerships with faculty and staff to produce and direct award-winning educational documentaries, live cultural events, concerts, distance learning courses, and sporting events
• Supervised and mentored student workers, interns, and freelancers, teaching real-world applications of acceptable broadcast standards and practices
• Wrote and taught successful production seminars (Field Lighting; Shooting for the Edit) for Montgomery County P.E.G. Channels’ annual Professional Development Retreats
• Developed first channel branding identity for Montgomery College Television

Rockville, MD

• Coordinated print and broadcast media coverage for County Council
• Facilitated internal communication between County Council and County agencies via intranet and print publications
• Created, wrote and produced three new shows, as well as promos and PSAs
• Trained and supervised freelance and contract production technicians

M.B.A., Concentration In Marketing And Advertising Research

B.A., Communication Arts/Video Production