Tom Diederich Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

At #KNIME, I serve as the Community Ambassador Strategist, leading efforts to scout, support, and grow our community of advocates and ambassadors. My role involves identifying and engaging with prospective champions, organizing global KNIME events, and setting up award programs to recognize key contributors. I collaborate closely with our Evangelism, Customer Care, and Marketing teams to define and implement our ambassador engagement strategy, ensuring our community's needs and challenges are met. I aim to drive awareness and foster a collaborative spirit within the KNIME community, helping users leverage our innovative, intuitive, open-source data analytics platforms.

Austin, Texas, United States

As the principal architect of narrative strategies for Cisco’s global internal community ecosystem, I pioneered the internal enterprise community content engagement blueprint, orchestrating the ideation and dissemination of compelling content to bolster readiness, interaction, and contributions from community affiliates. My collaboration with ONEx Community Leaders and domain experts was pivotal in crafting and promulgating strategic thought-leadership communications anchored to the company’s core strategic pillars to make a profound impact across the global organization.In addition, my tenure as a technical co-editor is evidenced through the publication of "Zero Trust Architecture," an authoritative resource in the "Networking Technology: Security Series" by Cisco Press. This tome, released on July 13, 2023, represents a collaborative effort with industry vanguards Cindy Green-Ortiz, Brandon Fowler, David Houck, Hank Hensel, Patrick Lloyd, Andrew McDonald, and Jason Frazier. My role encompassed refining the technical content to ensure clarity, accuracy, and accessibility for professionals navigating the complexities of contemporary network security.

Austin, Texas, United States

As the architect of the U.S. Army Futures Command’s (AFC) social media landscape, I spearheaded the design and execution of a comprehensive digital media strategy encompassing the full spectrum of social, written, photographic, and video communications. As the chief steward of the command's social media editorial agenda, I expertly navigated Sprinklr to curate a cohesive narrative across platforms, reinforcing the AFC’s mission and values. This pivotal role demanded a stringent active Secret-level government security clearance entrusted by the U.S. Department of Defense, underscoring the critical nature of the strategic communications deployed under my leadership.AFC, since its inception, has heralded a landmark renaissance in the Army’s reorganization, unmatched since 1973. As a vanguard for the Army’s evolution, the command orchestrates a holistic metamorphosis of military modernization, equipping future warfighters with revolutionary concepts, capabilities, and structural paradigms essential for supremacy in the theatres of tomorrow. With its command center in Austin, Texas, AFC’s distinguished cadre of 26,000 personnel is at the forefront, relentlessly advancing the Army's modernization imperatives.

United States

Our dedicated social media consultants enhance your social media strategy with engaging content, follower pushes, influencer outreach and data analysis.For organizations that need actionable insights into what consumers are saying about their brand across the social web and traditional media, Plan B Social Media harnesses an AI-powered, always-on solution that ingests and analyzes data from 350+ million web sources -- all TV/video, radio & print mentions -- and across 25+ social channels. Our services include: > Listening: Start by listening, listening allows you to join the conversation> Publishing: Take control, present brand in a positive light> Social Care: Serve your customers in their service channel of choice> Marketing: Powerful targeting allows cost effective acquisition> Engagement: Rich and relevant content to deepen relationships> Analytics: All social media actions are informed by rich analyticsBootcamp* Social Listening Best Practices Bootcamp:>> "Social Listening 101" presentation (30 minutes)>> "Influencers 101: Introduction to influencer programs: Benefits, challenges, pitfalls, best practices (90 minutes) >> Hands-on exercise to discuss & draft engagement strategies to capitalize on previously unknown opportunities (meetups, conferences, etc.) revealed in Social Reputation Audit (90 minutes)Workshops* Social Customer Care Workshop* Social Engagement Workshop* Social Analytics Workshop* Social Media Reputation Audit

San Antonio, Texas Area

I led a team that was to play a central role in helping Harland Clarke continue its journey toward being a vital engagement resource for our clients. My team was developing, executing and optimizing the Harland Clarke Social Media program. Built upon Sprinklr, this program was going to include: Listening, Care, Engagement, Analytics and expert social media coaching and management. And then Covid-19 happened. Sadly, in a related reduction in workforce, my entire team, including myself, lost their positions.

San Mateo, California

I was brought in by Alluxio on a short-term contract to play a key role in promoting the first annual "Data Orchestration Summit 2019" Nov. 7 at the Computer History Museum in Mountain View, CA. And I am proud to have helped make the summit into a sold-out, standing-room-only event with more than 400 people in attendance... mission accomplished!!! Select Contributions/Achievements:• Leveraged expertise to generate excitement for the event by delivering high-powered content for the company's blog and social media platforms.• Connected with Bay Area meetups targeting data architects, data scientists, and cloud engineers to further enhance community engagement for the inaugural conference. This Data Orchestration Summit, organized by Alluxio, featured speakers from Netflix, Electronic Arts, Two Sigma, Alluxio, O'Reilly, Amazon Web Services, Google, D2IQ, Alibaba and many more. Check out the full agenda here: https://www.alluxio.io/data-orchestration-summit-2019/#speakers The Summit brought together data engineers, cloud engineers, data scientists, and industry thought leaders who are all solving data problems at the intersection of the cloud, AI and data. https://www.alluxio.io/data-orchestration-summit-2019/ Alluxio enables open-source data orchestration for compute in any cloud. It unifies data silos on-premise and across any cloud to give you the data locality, accessibility, and elasticity needed to reduce the complexities associated with orchestrating data for today’s big data and AI/ML workloads.

San Antonio, Texas Area

Driving force behind the buildout, management, and ongoing engagement programs of a world-class, 10K+ member in-memory computing community. Relied upon as a strategic partner to create synergy in how the company's Support, Customer Success, Sales, and Marketing teams approached and effectively engaged with the community. Select Contributions/Achievements:• Directed a high-performance Community Development team and created a dynamic work environment that promoted innovation, collaborative problem-solving, and continuous improvement to support team success.• Architected a best in class Social Listening program that enabled the team to easily integrate the company's brand into dialogues across all social media platforms such as Twitter, Facebook, and Instagram among others.• Assumed the role of Managing Editor ensuring all content met the highest standards to fully engage and educate customers and community members. • Tracked and utilized key metrics to continually improve community engagement, capitalize on trends, and deliver regular reports on community sentiment, business requests, and KPIs.• Employed an array of methods to enhance engagement and drive customer/community growth including:** Hosting a series of worldwide meetups for community members in locations such as New York, Paris, Moscow, and Hong Kong among others including over 40 events in 2018 alone.** Securing 147 guest speaking spots in 2018 to feature GridGain experts at technical meetups. ** Implementing/managing dynamic promotions (contests, webinars, giveaways, etc.).• Succeeded in increasing GridGain's social media footprint by a massive 500% as well as traffic to the company blog and forums by over 200% over the course of two and a half years.

San Antonio, Texas

Played a key role in significantly growing the USAA member community on usaa.com by creating a series of engagement strategies to deepen member relationships, achieve organizational objectives, champion the USAA brand, and enhance the group's reputation. Created the blueprint to complete the Community 2.0 redesign and rollout in September 2017.Select Contributions/Achievements:• Optimized the performance of a talented team of five Community Managers in addition to co-managing 26 Social Support Moderators that were critical components in improving operational effectiveness.• Negotiated with the USAA Support team to moderate forums 24/7, freeing up the Community Managers from responding to customer complaints to focus solely on content development and driving community growth.• Netted 46% and 92% increases in year-on-year traffic for forums and blogs respectively via much more effective strategic alignment of all community initiatives and support operations.My team developed the strategy for communities and drives execution across multiple stakeholders throughout the enterprise -- coordinating and aligning the association's proactive and reactive real-time communications in the Member Community where appropriate while monitoring the real-time social Web for members in need.

Granville, Ohio

Harnessed the power of social media, crafting market-targeted strategies and "built-for-social" content that drove tremendous growth in posts, followers, and overall brand awareness for the company's enterprise-class MySQL and MongoDB solutions and services.Select Contributions/Achievements:• Revamped and relaunched the company's peer-to-peer discussion forums, which catalyzed a 20% increase in forum traffic to account for 10% of all percona.com traffic vs. representing only 1% of total traffic previously.• Partnered with the Percona Support team to slash the time for identifying/resolving forum and social media technical issues from two weeks to three days, which significantly increased customer satisfaction scores.• Assumed control of and improved the performance of the company's blog.**Implemented a new editorial calendar, leveraged SEO metadata to optimize posts, and recruited/coached bloggers, leading to pageviews increasing 20% and blog traffic becoming 75% of total persona.com traffic. • Utilized the latest digital tools to track and engage with users, fans, detractors, customers, and industry leaders across forums, blogs, and social media platforms. • Created community-related events and awards to increase engagement including Percona University, Percona “local” Meetup tours, the Percona Community V.I.P. Award, and the Percona Star Blogger Award.• Encouraged/supported MySQL and MongoDB enthusiasts across the globe to host MySQL meetups.• Authored eBooks based on collections of related MySQL performance blog posts that were core components in multiple marketing campaigns and consistently ranked as Marketo top-performing daily and weekly assets.

Columbus, Ohio Area

Established/managed the company's presence within the social media sphere and delivered high-performance campaigns to promote the company's portfolio of sales leadership training methodologies and services.Select Contributions/Achievements:• Developed and managed 32 private enterprise client communities as well as the group's blogging program.• Crafted all marketing collateral, news, and feature stories for the blog and produced exciting video content for clients and websites.• Engaged with customers, prospects, and industry leaders across social platforms, blogs, email, and local user-group meetings across the country to stoke excitement and continually expand the communities. • Oversaw the company's popular Facebook page "The Dotted Line", increasing the number of "Likes" by 22K+ in just six months while reaching over 3M followers.

Emeryville, Calif.

Fully owned strategic accounts across the varied client portfolio that included HP, Dell, Sony PlayStation, and a host of other key B2B & B2C clients. Acted as a subject matter expert for clients for strategizing, building, and expanding internal escalation processes for handling hot topics. Select Contributions/Achievements:• Built, trained, and optimized the performance of an international team of 45 Forum Moderators and Community Managers positioned across 10 countries.• Rapidly expanded the team by 12% in just six months by onboarding more members in Spain, China, France, England, Scotland, and Portugal to launch/moderate new HP consumer forums.• Succeeded in increasing the overall team's gross margin by nine percent within the first six months.• Coached dozens of Lithium customers each month on best practices for utilizing social media and building powerful community forums, blogs, and social media presences.

San Jose, Calif.

Social media/online community manager at Cadence Design Systems in San Jose, Calif. I built, and then launched the Cadence community in July 2008. The site features discussion forums and expert blogs. I recruited, trained and managed corps of employee of bloggers and forums moderators.More details: Managed all aspects of the Cadence user community (discussion forums; expert blogs; multimedia).  Recruited, trained and continually coached a cross-functional team of expert bloggers (Cadence employees).  Created Star Blogger Award program; quarterly for exceptional bloggers.  Monitored, managed and communicated key metrics to measure success of online community projects.  Created ranking/gamification structure within forums. Grew community membership from zero to 100,000 members in first three months through aggressive outreach.

Cupertino, Calif.

I joined Symantec in 2006 to create and manage an online community for business customers, specifically IT managers. The result was Symantec's first online community - the launch of the Symantec Technology Network, or STN, in early 2007 (today known as the Symantec Connect community). The site features white papers, expert blogs, videos and peer-to-peer discussion forums and more.More details: Built, launched and managed the Symantec Technology Network (STN), an online peer-to-peer IT community for Symantec’s enterprise and SMB customers. In addition to the customer discussion forums, also manage creation and distribution of all multimedia content on STN (technical videos, articles, white papers, expert blogs and podcasts).  Created and managed cross-functional customer feedback mechanism (via customer forums) between enterprise support and product management to leverage key customer insights in order to drive product and service enhancements. End result: Lowered daily call volumes 20 percent for key products. Monitored, managed and communicated key metrics to measure success of online community projects. (Monthly page views, as of January 2007, at 6.5 million.) Working with product management, created and managed public betas and gathered community feedback to improve final product quality. Managed a team of moderators, writers and videographers.

Mountain View, Calif.

* Managed corporate intranet and a team of writers. Assigned, edited and wrote news stories using a daily publishing model.* Established a comprehensive editorial presence on Intuit’s intranet news portal in 2004 to deliver content to the company’s worldwide audience. * Working with departments companywide, established an editorial calendar. * Tracked and analyzed intranet traffic, employee feedback and other key metrics bi-weekly to ensure content remained relevant and engaging. * Introduced a writing/headline style -- and a new way of looking at employee news -- that increased traffic to the employee news section of Intuit’s intranet 60 percent within my first year on the job. * Helped build the pioneering TurboTax online support community in 2005.

Santa Clara, Calif.

 Managed corporate intranet and a team of writers.  Crafted memos, papers, speeches, Q&A sessions and messaging for executive staff.  Developed and implemented internal communication strategy.  Covered company news for employees worldwide. Wrote and published news, features and other stories related to the handheld business for corporate intranet. Shot, edited and produced Web-based videos for Sales, Marketing, HR and All-Hands meetings. Prepared, conducted and analyzed communications audits to ensure effective two-way internal communications on a worldwide scale.

Brisbane, Calif.

* Wrote speeches (keynotes), papers and assorted messages for CEO and executive staff. * Created and managed employee communications for worldwide staff (Japan, China and U.S.).* Wrote and edited corporate newsletter and all customer success stories for both Web and print.* Created and maintained all Web content for external and internal corporate Web sites.* Created and maintained all marketing collateral.

San Mateo, Calif.

* Covered national and international breaking technology stories.* Wrote feature articles for CNN's "science and technology" section via Computerworld’s parent company, IDG.

Tokyo, Japan

* Traded time between reporting and editing news articles for the English-language edition of Japan's largest newspaper, The Yomiuri Shimbun.* Edited and managed layout of Front, Cyberworld and International pages.* Edited Yomiuri Report From Japan, an economic newsletter containing timely information on Japanese business, banking, finance, science and technology* Provided final edit to translated news stories from Yomiuri Shimbun.