• Built, redesigned, and managed websites and marketing materials for a variety of small businesses.• Selected platforms and customizations to meet their specific needs.• Examples include finding a HIPAA-compliant scheduling platform for a psychiatrist's office and customized online ordering for restaurants• Built and managed social media campaigns with strong ROIPortfolio: https://practicalwebdesigns.com/portfolio/

• Managed membership, the website, databases, digital communications, and print publications.• Oversaw membership sales, grew dues revenue 20% by creating email and print marketing campaigns, designing interactive renewal forms, and fielding inquiries from existing and potential members on services, programs, and ROI.• Redesigned www.thinkhomecare.org, added a WordPress blog, an interactive membership directory, online store, SEO, and analytics, bringing in 125K+ views from 38K+ users… Show more • Managed membership, the website, databases, digital communications, and print publications.• Oversaw membership sales, grew dues revenue 20% by creating email and print marketing campaigns, designing interactive renewal forms, and fielding inquiries from existing and potential members on services, programs, and ROI.• Redesigned www.thinkhomecare.org, added a WordPress blog, an interactive membership directory, online store, SEO, and analytics, bringing in 125K+ views from 38K+ users per year.• Launched and managed the company’s social media presence on Facebook, Twitter, TweetDeck, and Hootsuite, generating over 3K followers on Twitter, 1.2K above any other state home care association.• Wrote, edited, and published two annual print directories used as a primary resource by 2.5K healthcare and social service professionals, generating over 1K client referrals per year.• Transitioned print newsletter to email format with analytics, reducing annual expenses by thousands of dollars, enabling instant communication, and improving feedback for staff and advertisers. Newsletters maintained open rates 135% of the industry average and click-through rates 245% of the industry average.• Managed one administrative assistant, providing training in databases, social media marketing, and eNewsletters.• Merged three databases into a unified web-based platform, reducing errors, streamlining processes, and allowing clients to access profiles from anywhere, increasing productivity and customer satisfaction.• Launched and produced an association podcast, generating hundreds of views; developed the initial format, determined recording and editing software, and coordinated with guests.• Transitioned the annual print directory to a new publisher, turning a significant expense into a revenue generator.• Created new revenue streams from an online career center and created advertisement space in the company email newsletters, generating significant annual revenue. Show less

• Edited 15 articles per week from nationally-recognized columnists and site members for publication on the site’s public feed.• Cultivated original talent from the member base and solicited articles from specific columnists and members based on expertise, interest, and experience, contributing to significant increases in membership revenue.• Wrote 400+ original articles, one of which was picked up for syndication by a major network; produced, edited, and published two original podcast… Show more • Edited 15 articles per week from nationally-recognized columnists and site members for publication on the site’s public feed.• Cultivated original talent from the member base and solicited articles from specific columnists and members based on expertise, interest, and experience, contributing to significant increases in membership revenue.• Wrote 400+ original articles, one of which was picked up for syndication by a major network; produced, edited, and published two original podcast interviews.• Contributed to developing and expanding a network of political, news, and commentary podcasts, significantly increasing revenue from podcast advertising.• Managed a team of four volunteer moderators to ensure customer satisfaction and adherence to the site’s code of conduct, co-designed the scope of the moderators’ role, and served as the primary point of contact. • Applied SEO techniques including proper outbound links and tagging to increase the site’s footprint. Show less

• Taught 12-week classroom programs to classes of 20+ students• Tutored and created 40+ one-on-one study programs, evaluating student needs and abilities; honed student skills while building confidence, often raising scores by 100+ points per section

• Overhauled the website of a local newspaper from an HTML landing page to a robust WordPress site integrated with existing social media, resulting in tens of thousands of views and unique visitors each month.• Trained editorial and advertising staff in HTML, SEO, and CMS platform.

• Wrote an average of nine news and investigative articles each week covering the government, police, college, court, fire, and community beats for a twice-a-week local newspaper.• Led and wrote an emergency preparation series that helped the town prepare before one of the largest wildfires on Lake Tahoe in decades, winning the paper the Community Service award.• Developed long-term relationships with key figures within local government and law enforcement.

(Later, The Law Offices of Christian J. Garris)• Wrote original mediation briefs, discovery responses, and civil complaints • Conducted multi-hour client interviews and original document research • Copy-edited partners and associates’ articles before submission for publication in legal journals• Selected an outside administrator for a $20 million class-action settlement; coordinated communications and decisions between three co-counsel offices and administrator