Thomas Dong Email & Phone Number

Los Altos, Ca, Us

Mountain View, Wy, Us

We were inspired by the choices and trade-offs our children are faced with, that we as parents have to help them make. Leveraging GenAI to build our company and power the differentiating capabilities of the product.

Redwood City, Ca, Us

• NetSpring was able to achieve a successful exit with its acquisition by Optimizely in October 2024.

Redwood City, Ca, Us

• As the founding head of marketing, established NetSpring's ICP and GTM strategy, growing ARR from $0 to $5M (public estimate).• Established competitive positioning & messaging to support digital marketing, content strategy, and thought leadership programs.• Launched website, blog, newsletter, SEO, paid search, paid social, press & analyst relations programs, and event strategy to drive brand awareness and fuel inbound pipeline (0 to +50 MQLs/month) while managing a 6-figure marketing budget.• Set up HubSpot reporting, scoring, workflows, forms, and email marketing to enable ABM and product-led sales. • Drove ecosystem-led growth via partnerships with Snowflake, Google BigQuery, AWS Redshift, RudderStack, and Snowplow.• Grew brand awareness as host of The Analytics Edge podcast, interviewing senior data leaders from Asana, Instacart, Intuit, ITV, Mailchimp, and Zoom.

• Advised the SmartSuite leadership team on effective GTM strategies while helping develop key positioning, messaging, sales assets, and marketing collateral.

• Rebuilt the Product Marketing function, hiring a team of 4 responsible for messaging, content, sales enablement, and launch. • Drove agenda for first-ever SKO in 7 years, with buyer journey maps, messaging frameworks, sales plays, and competitive intel.

• Provided GTM advisory and tactical marketing execution services to the CEO, including positioning, messaging, ICP definition, customer journey mapping, and content strategy.

Santa Clara, California, Us

• Instituted multiple best practices in product marketing and corporate strategy to help scale the 7-year-old late-stage start-up from $50M to $100M, including persona archetype definitions, customer journey mapping, content strategy, messaging templates, product taxonomies, competitive battle cards, business case development, and GTM planning.• Championed extensive field, customer, and market research to properly re-align product development and demand generation to the primary technology buyers and users of NoSQL database technologies. • Constructed the associated content strategy for all the stages of the customer journey based on a rationalized view of the buying committee, made up of enterprise architects (champions), developers (influencers), and the tech leader (economic buyer).

Waterloo, On, Ca

• Global leader of 85+ member product, solution, and industry marketing organization, with end-to-end accountability for assessment of potential markets, input on product strategy, planning of launches, ownership of GTM strategies, development of pricing strategies, and development of collateral, marketing communications, and promotional activities.• Expanded OpenText's leadership position across all facets of Enterprise Information Management: AI & Analytics, Discovery, Enterprise Content Management (ECM), Business Process Management (BPM), Business Networks, and Customer Experience Management (CEM).• Skilled at public speaking and trusted to deliver the CEO’s keynote at OpenText World EMEA in Madrid and Johannesburg.

Armonk, New York, Ny, Us

• Appointed worldwide team leader for Watson Analytics, responsible for defining messaging and aligning GTM strategies across all channels, communications, and events.• Parlayed digital marketing expertise into the rapid adoption of Watson Analytics, surpassing the 1M user milestone in 12 months and earning the #9 spot on InfoWorld's “2016 Technology of the Year Award”.• Collaborated across the broader IBM Analytics marketing team and other departments to build an innovative, world-class digital experience for the Watson Analytics user community.• Introduced thought leadership on the “consumerization of analytics” and helped define new routes-to-market and offerings targeting roles in the line of business, including Watson Analytics, SPSS® Analytic Catalyst, Social Media Analytics, and Cognos BI Pattern with BLU Acceleration.

Armonk, New York, Ny, Us

• Oversaw product, industry, and field marketing operations for IBM’s $60M mathematical optimization and analytical decision support solutions business, with worldwide product marketing responsibility for CPLEX® Optimization Studio, ODM Enterprise, and Supply Chain Applications.• Championed internal channel synergies for ILOG Optimization products and advanced analytics across multiple IBM divisions, including IBM Research, IBM Business Analytics, and IBM Global Business Services.• Directed timely integration of ILOG Optimization products and marketing assets into IBM following acquisition in 2009.

Fr

• Managed inbound and outbound marketing for ILOG's repackaged optimization platform, CPLEX Optimization Studio, helping drive 30+% revenue growth QoQ. • Served as corporate spokesperson evangelizing advanced analytics to press and industry analysts covering such diverse topics as Business Intelligence, Analytics, Business Process Management, Supply Chain, and Business Strategy & Execution.

Fr

• Launched ILOG Fab PowerOps™, a suite of real-time local area production scheduling solutions for front-end semiconductor manufacturing, and ramped revenues over $2 Million in under 18 months.• Forged relationships with SEMI, IBM Microelectronics, and Semiconductor Fabtech, which named the scheduling software #7 on the “Top 10 Most Popular Products of 2007”.• Repositioned ILOG Scheduler™, a C++ library for solving resource scheduling problems, higher in the value chain from embeddable software components to vertical business applications, including semiconductor manufacturing, process manufacturing, and project scheduling.• Managed co-development efforts with off-shore groups in Seoul and Shanghai.

• Defined and launched Virdix™, a FinTech solution built with neural networks for customer segmentation and mixed integer programming for portfolio optimization. • Made critical build-buy-partner decisions, negotiating and signing redistribution agreements with ILOG (IBM), Hyperion (Oracle), and BEA Systems (Oracle). • Repositioning the company from a services provider to a software company helped lead to the acquisition in 2001.

• Defined the product strategy and led the launch of Customer Insights™, a cloud-based CRM service for customer feedback management. • Conducted market research, segmentation, focus groups, and comprehensive usability testing. • Developed product demonstrations and key messaging for funding, analyst, and sales presentations.

Austin, Tx, Us

• Managed the Onyx Software (Consona Corporation) OEM relationship, including sales support in the Asia-Pacific region. • Collaborated with partner development and product management to specify the integration of the Selling Chain™ products for pricing, configuration, and incentive management. • Closed Trilogy's first Indirect Business Unit sale and first reference implementation of an integrated solution.

• Implemented technologies licensed from Princeton University, dramatically reducing empty miles and improving freight distribution efficiency at strategic accounts, including RPS (FedEx) and Watkins Motor Lines (FedEx).

M.S.E., Operations Research

B.Sc., Industrial Engineering (With Distinction & University Gold Medal)