• Spearheading development and maintenance of a comprehensive software platform to streamline business workflows efficiently.• Leading the management and optimization of advertising software, focusing on improved performance and user experience.• Overseeing the integration and accuracy of advertising and inventory feeds, ensuring seamless operations.• Developing and implementing social media engagement tools to amplify brand presence and foster audience interaction.• Enhancing video distribution platforms to optimize content delivery and elevate viewer experience.

• Successfully managed a $15MM annual advertising and technology budget, demonstrating adept financial stewardship.• Established an in-house digital marketing team encompassing SEO, SEM, Social Media, Web Development, and Video Production, fostering collaboration and increasing impact across platforms.• Led the development of an automated system for managing Google and Facebook Ads inventory campaigns, streamlining processes and optimizing efficiency, resulting in substantial return on investment.

• Spearheaded dynamic online product development initiatives for diverse startup enterprises, enhancing adaptability within varying business environments and decision-making skills.

• Orchestrated implementation of state-of-the-art lead acquisition technologies and protocols across diverse automotive sectors, expanding white-label partner portfolio and revenue streams.• Recruited, trained, and managed technical staff, ensuring consistent delivery of top-tier products.

• Successfully nurtured partnerships with in-house AAA Auto Buying Program affiliates in Ohio, Hoosier, and Kentucky• Led the formulation of innovative strategies for new AAA Auto Buying program segments encompassing technology and creative aspects• Skillfully overseen SEM, SEO, media, and affiliate publisher traffic to drive optimal results• Orchestrated the advancement of the Finance website through effective management of technology and creative initiatives• Crafted compelling multimedia presentations and print collateral tailored for conferences• Assumed responsibility for project management within the creative and technology teams• Organized and conducted regular stakeholder status meetings on a weekly basis

• Oversaw numerous affiliate programs with adept management• Crafted engaging promotional emails and devised in-house drip mailing creatives• Formulated, coordinated, and supervised direct mail campaigns• Designed both banner and email creatives• Successfully orchestrated trade show management endeavors• Pioneered the launch of the inaugural stock photography subscription model