Leading the strategy and day-to-day operations for the Vuelio and ResponseSource divisions of Pulsar Group across EMEA.

In this role I led a range of transformation initiatives which has included restructuring teams, identifying target markets while considering localities and implementing a new innovative marketing strategy. Building a high performing team has been central to this and I prioritised and implemented a new company and operating culture across regions with a focus on growth, the customer experience, and delivering the product strategy in line with the overall company objectives.I successfully oversaw changes to the marketing strategy which included driving the rebuild of a regional and targeted marketing function as part of the go-to-market and growth strategy leading to a significant increase in the sales pipeline and brand awareness.During my time in this role, I am proud to have enhanced the customer experience end-to-end through implementing specialist onboarding, training, and support to ensure customers adopted the technology successfully leading to a significant increase in Customer Satisfaction. I have also successfully launched new corporate initiatives to promote transparency, performance, and reporting for Diversity, Equality, and Inclusion (DEI) and Corporate Social Responsibility (CSR).

Led the integration of high-profile acquisitions to streamline operations, drive cost efficiencies, and secure operating synergies globally as part of realising the value of the global M&A strategy. Part of this included leading a project to consolidate and integrate operations from the largest acquisition thereby removing duplication, reducing costs, and transitioning customers onto a single technology platform.

Accountable for the development and implementation of the overall regional strategy for products, pricing, packaging, and sales in support of the President of EMEA and India. I acted as the Chief of Staff to the President and Chairman of the Board for EMEA and India to drive sales and expand across target markets leading to the launch of a cloud based fully integrated product The key to success was building a high performing sales and business development team to create an innovative marketing strategy to pro-actively engage customers and support sales through education and product marketing initiatives.

Established the group’s global product strategy and roadmap covering M&A targets, integrations, capabilities, platforms, and effective use of data and service offerings for clients based on market and client research and engagement.I utilised Scrum Agile product development methodologies for the product management team which supported the customer focused model for the overall portfolio of products and services. I also led global programme management across the product roadmap to provide governance, oversight, and effective senior management team engagement.

Led the UK business for the Group and increased revenues year-on-year through in-house development of sales and marketing activities. This also meant increasing the retention rate for clients where I utilised account management and customer service initiatives to retain clients with the highest retention rate in the group.I launched a new communications, sales and marketing strategy to target new customers including removing high-cost ineffective senior staff and building more effective client management and sales strategies.I deployed a three-year strategy to motivate staff, enhance retention, and build a high performing culture focused on sales and securing significant growth while providing an exceptional customer experience.