Tom Elmer, Mktprof

Tom Elmer, Mktprof Email and Phone Number

Strategic Marketing Consulting @ Marketing Muscle LLC
West Chester, PA, US
Tom Elmer, Mktprof's Location
West Chester, Pennsylvania, United States, United States
Tom Elmer, Mktprof's Contact Details

Tom Elmer, Mktprof work email

Tom Elmer, Mktprof personal email

About Tom Elmer, Mktprof

Recognized as a Highly Creative Marketer, I’m skilled at using the tools of diagnosis, setting strategy, and building out insight-driven tactical plans based on increasing customer value.I'm Revenue Driven, increasing sales volume and profit margins through marketing for a diverse range of products and services in competitive, market-driven industries. As a Passionate Communicator, I’m gifted in teaching, training, and successful staff/ team development.I’m a Pracademic, combining 30 years of sales and marketing leadership with teaching MBA candidates & undergrads these past seven years. Classes include marketing strategy & planning, branding, marketing management, global, services, campaigns, selling, experience in events, communication, & basic principles. Serve as Faculty Advisor to WESCON Digital Marketing Agency & The American Marketing Association.Marketing Muscle is my part-time consulting practice.The Caring App aims to prevent suicide in the 18-24 age group. Google CBS Sunday Morning & Caring Letters, then email me.Quick Six:◆ COMMUNITY MARKETING OUTREACH – Launched FREE MARKETING HELP for Covid impacted local businesses by connecting my students with over 50 firms to develop marketing plans & programs. Covered by ABC TV Action News as well as by multiple social media platforms. I run a marketing experience class each semester that provides free digital marketing support to businesses and nonprofits.◆ EXPERIENTIAL LEARNING PACESETTER - we have worked with over 200 members of the Greater West Chester Chamber of Commerce developing marketing plans in my Capstone Class since Fall 2019.◆ EXPERTISE – Selected as a subject matter expert by the State Attorney General’s office in a billboard advertising trial based on my years as a practitioner & academic. My 2021 Small Business Marketing Seminar was featured in the Daily Local News.◆ VIRTUAL MARKETING EVENTS – over 50 international marketing guest lecturer sessions are available to view on my YouTube channel with new sessions added each semester.◆ BRAND BUILDER – Increased Cardone’s brand recognition & traditional market sales 30% & 35m over 3 years using dual branding, advertising, promotion,key account selling, redesigned packaging, e-commerce programs, sales force training & digital initiatives.◆ SALES DRIVER – Negotiated & closed $4M National Automotive Parts Association (NAPA) sales agreement for Cardone, recognized by President as a premiere external business partner. Email: tom@marketingmusclellc.comYouTube Channel : https://youtube.com/@philaelm

Tom Elmer, Mktprof's Current Company Details
Marketing Muscle LLC

Marketing Muscle Llc

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Strategic Marketing Consulting
West Chester, PA, US
Employees:
1
Tom Elmer, Mktprof Work Experience Details
  • Marketing Muscle Llc
    Strategic Marketing Consulting
    Marketing Muscle Llc
    West Chester, Pa, Us
  • Exit Five
    Member
    Exit Five Apr 2023 - Present
    Burlington, Vt, Us
    The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com
  • Marketing Muscle Llc
    Strategic Marketing Consulting
    Marketing Muscle Llc May 2020 - Present
    ◆ I have worked with over 200 small businesses developing marketing plans◆ As an experienced marketing executive, teacher, coach, mentor and academic focused on marketing strategy at MBA and upper class level these past 8 years, I bring new eyes and brutal truth to small businesses in Philadelphia, Delaware, and Chester County that need to hear it.◆ Collaborate with the West Chester Chamber of Commerce and West Chester Business Industrial Development Network.◆ The Marketing Muscle Blog is available to read at www.marketingmusclellc.com - it's updated weekly, typically on Fridays.
  • West Chester University Of Pennsylvania
    Adjunct Professor Of Marketing
    West Chester University Of Pennsylvania Aug 2018 - Present
    West Chester, Pennsylvania, Us
    Teach First Year Experience to Freshmen, Principles of Marketing, Marketing Strategy and Planning Senior Capstone, Global Marketing, Brands and Branding, Marketing Campaigns & Special Events and Digital Marketing Experience.◆ Serve as Faculty Advisor to WESTCON, the student run digital marketing consulting company and the American Marketing Association ◆ Prep creative briefs and coach students in the execution of all marketing services work.◆ Presented at the West Chester University Teaching Symposium using the Late Show as inspiration to teach large sections.◆ Advisor to Student Anti-Vape Marketing Special Event team for November Lung Cancer Awareness◆ Ranked as highly effective in all categories in MBA and Undergraduate student evaluations◆ Recognized by the Honors College students as an outstanding faculty member
  • La Salle University
    Adjunct Professor
    La Salle University Aug 2021 - Present
    Philadelphia, Pa, Us
    Teach MBA Services Marketing, Marketing Management Capstone & Principles of Marketing
  • Tomtalk
    Tedx Style Presentations
    Tomtalk Aug 2019 - Present
    Newest presentation: 3 Semicolons , 1 funeral. Four Mental Health Stories ☑️ Marketing Strategies to Save The Independent Automotive Repair Shop – Keynote Presenter - to Presidents, CEOs, and Industry Leaders; Global Automotive Symposium, Chicago, IL – This speech was highlighted in several trade publications as well as received the highest-rated speaker by attendees.☑️ Things I Have Learned in 30 Years – Sales, Marketing but Mostly About Life, Spring 2001 Automotive Parts Aftermarket Advertising and Marketing Council ☑️ The Windshield and The Rear-View: The Leader’s Path☑️ Using LinkedIn To Build Your Network While Still in College☑️ The State of Modern Marketing: The most human company wins☑️ Small Business Marketing Two Part Seminar 2021 SCORE Tri County ☑️ Power Up Your Personal Brand☑️ Using Stories to Persuade, Motivate and Succeed
  • Cairn University
    Adjunct Professor Mba Marketing Strategy And Mba Entrepreneurial Selling And Communication
    Cairn University Dec 2018 - Dec 2021
    Langhorne, Pa, Us
    Instructed adult and fifth year students in an accelerated MBA program.◆ Developed new curriculum and authored syllabus for Marketing Strategy and Entrepreneurial Selling and Communications in alignment with course offering for a classroom of 25 students.
  • Primos Restaurant And Catering Group
    Sales And Marketing Director | Catering Manager
    Primos Restaurant And Catering Group 2015 - 2019
    Executed sales, marketing, management, and operations of a 52-seat restaurant in suburban Philadelphia with no on-site catering facility. Managed social media across Facebook, Twitter, Instagram, and website. ◆ Expanded and grew business from a single-site boutique to regionally renown catering enterprise by landing contracts with premier accounts, such as PECO, Villanova University, and Swarthmore College.◆ Increased revenue from minimal profit to $750K within two years.◆ Chosen as Caterer of the Year twice by Delco Times.
  • Got Marketing Philly
    Marketing Project Manager
    Got Marketing Philly 2007 - 2014
    From operating my own Promotional Products Business designing custom marketing campaigns in Cleveland, OH, I brought my Sales & Marketing expertise to project work with different businesses and organizations in the Philadelphia area.♦ Sales & Marketing ♦ Automotive Parts ♦ Building Business PlansSales and Marketing VP | Consultant – Pixcara Studios (2013–2014) Created and aligned social media, marketing, and sales for B2B video production to highlight competitor differentiation.◆ Achieved 24% sales increase using a market segmentation strategy.◆ Secured three new major accounts, delivering for 80% of revenue.Promotional Products Marketer – Collaborated with promotional products distributor to design and implement targeted campaigns based on LinkedIn data, developed trade show plans with products such as a custom piece described as “most effective trade show gift we used in 15+ years to fill our booth.”
  • Barksdale School Portraits
    Account Executive
    Barksdale School Portraits 2009 - 2012
    Aston, Pennsylvania, Us
    Barksdale School Portraits is a privately owned portrait studio servicing schools from Connecticut to Washington, DC.Directed sales and marketing for school portrait fundraising program within the elementary and high schools in Delaware, Montgomery, Bucks, Lehigh Counties (PA) and South Jersey.◆ Achieved 148% territory sales goal first year.◆ Captured 15 new accounts in four months, generating $200K in new revenues.
  • Undercar Express
    Director Of Sales And Marketing ♦ Automotive Aftermarket Parts ♦ Marketing Campaign Development
    Undercar Express 2005 - 2006
    UCX is a full line disc brake caliper remanufacturer serving the automotive aftermarket. Their Cleveland, OH plant supplies customers in the United States, Canada and Latin America.Restructured the sales and marketing department, improved overall effectiveness, and capturing 40 clients in 18 months.◆Created and launched the first national marketing campaign in 10 years and leveraged enhanced brand awareness to fuel sales 25% over prior year.
  • Transtar Industries
    Director Of Marketing
    Transtar Industries 2004 - 2006
    Walton Hills, Ohio, Us
    End-User Marketing Campaign – Achieved double-digit sales increase for Transtar Industries, a transmission parts distributor, after designing and driving major end-user marketing campaign in conjunction with a targeted sales strategy in combination with an incentive program for both reps and customers.
  • Dorman Products
    Director,Traditional Sales
    Dorman Products 2003 - 2004
    Colmar, Pennsylvania, Us
    Sales Force Revitalization – Built new Territory Manager team of automotive parts repackaging company, (Dorman Industries) adding $4M in new product sales by revitalizing independent rep sales force, achieving first double-digit sales increase in 5 five years.
  • Perfection Clutch
    Vice President,Sales And Marketing
    Perfection Clutch 2001 - 2003
    Joint Venture Marketing – Led Sales and Marketing joint venture of Perfection Clutch, an automotive clutch manufacturer with former competitor, securing $6 million in new business.
  • Cardone Industries
    Director Of Corporate Marketing | Director Of Program Groups | Marketing Manager | National Sales
    Cardone Industries 1981 - 2001
    Philadelphia, Pa, Us
    Brand Recognition – Increased Cardone’s brand recognition and sales 30% in 2 years using dual branding, new packaging, e-commerce programs, sales force training, and internet marketing initiatives to minimize buyer confusion.

Tom Elmer, Mktprof Skills

Marketing Management Direct Marketing Development Of Strategic Marketing Plans Keynote Speaker Like Kind Exchanges Social Media Video Production Web Marketing Building Customer Loyalty Public Speaking B2b Key Account Development Business Corporate Branding Consultative Selling Style Key Account Management Account Management Seminars Automotive Parts Market Planning Customer Retention Brand Awareness Outbound Marketing Customer Satisfaction Business Development Competitive Analysis Team Leadership Digital Marketing Advertising Lead Generation Integrated Marketing Online Advertising Marketing Social Networking New Business Development Building Brand Awareness Cross Functional Team Leadership Manufacturing Trade Promotions Social Media Marketing Email Marketing Strategic Business Advice Web Marketing Strategy Automotive Aftermarket Marketing Strategy Brand Management Medium Business Small Business Marketing Online Brand Building Territory Development

Tom Elmer, Mktprof Education Details

  • West Chester University Of Pennsylvania
    West Chester University Of Pennsylvania
    Marketing Concentration: Technology And E-Commerce
  • La Salle University
    La Salle University
    Marketing | Communication Arts
  • Delbarton School
    Delbarton School
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Tom Elmer, Mktprof

What company does Tom Elmer, Mktprof work for?

Tom Elmer, Mktprof works for Marketing Muscle Llc

What is Tom Elmer, Mktprof's role at the current company?

Tom Elmer, Mktprof's current role is Strategic Marketing Consulting.

What is Tom Elmer, Mktprof's email address?

Tom Elmer, Mktprof's email address is te****@****upa.edu

What schools did Tom Elmer, Mktprof attend?

Tom Elmer, Mktprof attended West Chester University Of Pennsylvania, La Salle University, Delbarton School.

What skills is Tom Elmer, Mktprof known for?

Tom Elmer, Mktprof has skills like Marketing Management, Direct Marketing, Development Of Strategic Marketing Plans, Keynote Speaker, Like Kind Exchanges, Social Media, Video Production, Web Marketing, Building Customer Loyalty, Public Speaking, B2b, Key Account Development.

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