Tom Elmer, Mktprof Email & Phone Number

West Chester, Pa, Us

Burlington, Vt, Us

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◆ I have worked with over 200 small businesses developing marketing plans◆ As an experienced marketing executive, teacher, coach, mentor and academic focused on marketing strategy at MBA and upper class level these past 8 years, I bring new eyes and brutal truth to small businesses in Philadelphia, Delaware, and Chester County that need to hear it.◆ Collaborate with the West Chester Chamber of Commerce and West Chester Business Industrial Development Network.◆ The Marketing Muscle Blog is available to read at www.marketingmusclellc.com - it's updated weekly, typically on Fridays.

West Chester, Pennsylvania, Us

Teach First Year Experience to Freshmen, Principles of Marketing, Marketing Strategy and Planning Senior Capstone, Global Marketing, Brands and Branding, Marketing Campaigns & Special Events and Digital Marketing Experience.◆ Serve as Faculty Advisor to WESTCON, the student run digital marketing consulting company and the American Marketing Association ◆ Prep creative briefs and coach students in the execution of all marketing services work.◆ Presented at the West Chester University Teaching Symposium using the Late Show as inspiration to teach large sections.◆ Advisor to Student Anti-Vape Marketing Special Event team for November Lung Cancer Awareness◆ Ranked as highly effective in all categories in MBA and Undergraduate student evaluations◆ Recognized by the Honors College students as an outstanding faculty member

Philadelphia, Pa, Us

Teach MBA Services Marketing, Marketing Management Capstone & Principles of Marketing

Newest presentation: 3 Semicolons , 1 funeral. Four Mental Health Stories ☑️ Marketing Strategies to Save The Independent Automotive Repair Shop – Keynote Presenter - to Presidents, CEOs, and Industry Leaders; Global Automotive Symposium, Chicago, IL – This speech was highlighted in several trade publications as well as received the highest-rated speaker by attendees.☑️ Things I Have Learned in 30 Years – Sales, Marketing but Mostly About Life, Spring 2001 Automotive Parts Aftermarket Advertising and Marketing Council ☑️ The Windshield and The Rear-View: The Leader’s Path☑️ Using LinkedIn To Build Your Network While Still in College☑️ The State of Modern Marketing: The most human company wins☑️ Small Business Marketing Two Part Seminar 2021 SCORE Tri County ☑️ Power Up Your Personal Brand☑️ Using Stories to Persuade, Motivate and Succeed

Langhorne, Pa, Us

Instructed adult and fifth year students in an accelerated MBA program.◆ Developed new curriculum and authored syllabus for Marketing Strategy and Entrepreneurial Selling and Communications in alignment with course offering for a classroom of 25 students.

Executed sales, marketing, management, and operations of a 52-seat restaurant in suburban Philadelphia with no on-site catering facility. Managed social media across Facebook, Twitter, Instagram, and website. ◆ Expanded and grew business from a single-site boutique to regionally renown catering enterprise by landing contracts with premier accounts, such as PECO, Villanova University, and Swarthmore College.◆ Increased revenue from minimal profit to $750K within two years.◆ Chosen as Caterer of the Year twice by Delco Times.

From operating my own Promotional Products Business designing custom marketing campaigns in Cleveland, OH, I brought my Sales & Marketing expertise to project work with different businesses and organizations in the Philadelphia area.♦ Sales & Marketing ♦ Automotive Parts ♦ Building Business PlansSales and Marketing VP | Consultant – Pixcara Studios (2013–2014) Created and aligned social media, marketing, and sales for B2B video production to highlight competitor differentiation.◆ Achieved 24% sales increase using a market segmentation strategy.◆ Secured three new major accounts, delivering for 80% of revenue.Promotional Products Marketer – Collaborated with promotional products distributor to design and implement targeted campaigns based on LinkedIn data, developed trade show plans with products such as a custom piece described as “most effective trade show gift we used in 15+ years to fill our booth.”

Aston, Pennsylvania, Us

Barksdale School Portraits is a privately owned portrait studio servicing schools from Connecticut to Washington, DC.Directed sales and marketing for school portrait fundraising program within the elementary and high schools in Delaware, Montgomery, Bucks, Lehigh Counties (PA) and South Jersey.◆ Achieved 148% territory sales goal first year.◆ Captured 15 new accounts in four months, generating $200K in new revenues.

UCX is a full line disc brake caliper remanufacturer serving the automotive aftermarket. Their Cleveland, OH plant supplies customers in the United States, Canada and Latin America.Restructured the sales and marketing department, improved overall effectiveness, and capturing 40 clients in 18 months.◆Created and launched the first national marketing campaign in 10 years and leveraged enhanced brand awareness to fuel sales 25% over prior year.

Walton Hills, Ohio, Us

End-User Marketing Campaign – Achieved double-digit sales increase for Transtar Industries, a transmission parts distributor, after designing and driving major end-user marketing campaign in conjunction with a targeted sales strategy in combination with an incentive program for both reps and customers.

Colmar, Pennsylvania, Us

Sales Force Revitalization – Built new Territory Manager team of automotive parts repackaging company, (Dorman Industries) adding $4M in new product sales by revitalizing independent rep sales force, achieving first double-digit sales increase in 5 five years.

Joint Venture Marketing – Led Sales and Marketing joint venture of Perfection Clutch, an automotive clutch manufacturer with former competitor, securing $6 million in new business.

Philadelphia, Pa, Us

Brand Recognition – Increased Cardone’s brand recognition and sales 30% in 2 years using dual branding, new packaging, e-commerce programs, sales force training, and internet marketing initiatives to minimize buyer confusion.

Mba, Marketing Concentration: Technology And E-Commerce

Bachelor Of Science - Bs, Marketing | Communication Arts

College/University Preparatory And Advanced High School/Secondary Diploma Program