Tom Elphick

Tom Elphick Email and Phone Number

Global Head of Exchange Platforms @ Google
London, England, GB
Tom Elphick's Location
London Area, United Kingdom, United Kingdom
Tom Elphick's Contact Details

Tom Elphick work email

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About Tom Elphick

With 15 years of experience in the online ad serving industry, I bring a wealth of technical knowledge and insights to any role. I have worked with the largest global brands, advertisers, and buyers across both the buy and sell side of the Ads Ecosystem, offering a solutions-driven attitude and deep understanding of the industry. My strong leadership skills and inclusive management style have enabled me to coach and develop teams, implement new strategies, and drive revenue and growth. I have managed cross-functional and geographically dispersed teams in over 8 countries, contributing to businesses that have generated over $1.5B a year for Google.

Tom Elphick's Current Company Details
Google

Google

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Global Head of Exchange Platforms
London, England, GB
Website:
goo.gle/3DLEokh
Employees:
315106
Tom Elphick Work Experience Details
  • Google
    Global Head Of Exchange Platforms
    Google
    London, England, Gb
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  • Google
    Exchange Platforms - Head Of Emea & Apac
    Google Jul 2021 - Present
    London, England, United Kingdom
    I lead a team of Solution Architects across EMEA and APAC supporting Google's Ad exchange products, Authorised Buyers and Open Bidding. I have guided team through introduction of key business planning & collaboration with global stakeholders across Google including PM and ENG. Devised key strategies for EMEA/APAC while collaborating and leading as part of the global team of 20 specialists. EMEA/APAC business generating ~$500M yr & includes clients such as Adform, Criteo, The Trade Desk, Coupang and Yahoo Japan.
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  • Google
    Head Of Exchange & Inventory
    Google Jul 2017 - Jun 2021
    London, United Kingdom
    Managed Specialists & Engineers driving Google’s AdX business & increasing Google’s 3rd party exchange support for DoubleClick Bid Manager. Implemented global strategies building a team from ideation through to launching support for 3rd party exchange which helped generate +$1B revenue globally & heavily focused on improving inventory for DV360 through ConnectedTV & Programmatic Guaranteed. Clients included Teads, DailyMotion, appnexus, Spotify and FreeWheel.
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  • Google
    Head Of Creative Specialists Emea
    Google Apr 2016 - Jun 2017
    London, United Kingdom
    Lead a team of Specialists & Engineers across EMEA setting direction and liaising with global peers and Creative Agencies running branding campaigns across the web. Coached and guided through org changes as well as ecosystem changes such as deprecation of Flash and adoption of HTML5. Created community groups within Google to help foster new innovation. Supported clients such as TribalDDB, Mediamonks, AKQA, FT and IMDB.
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  • Google
    Creative Specialists Lead Uk & Ie
    Google Jun 2014 - Mar 2016
    London, United Kingdom
    Lead a team of Specialists driving Google's engagement with large brand advertisers, technology partners, publishers and creative agencies. I ensured high adoption and usage of Google's creative products, through consultation and insight analysis on performance metrics enabling multiple million dollar campaigns to run.
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  • Google
    Rich Media Technical Specialist
    Google Aug 2007 - Jun 2014
    London, United Kingdom
    Worked with leading creative agencies throughout Europe such as M&C & W&K in addition to Media Agencies like Carat & OMD. Supported large advertisers ranging from Visa, McDonalds, Coke to the leading web properties including YouTube & Guardian. I provided technical consultation training for some of the most advanced and engaging ads on the web, serving as a point of escalation for customers and internal stakeholders resolving creative and site related issues.
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  • Freelance
    Graphic & Web Designer
    Freelance Jun 2006 - Jul 2007
    Brighton, United Kingdom
    Provided clients with innovative solutions and feature-rich websites. Designed solutions containing content management systems, and Search Engine optimisation.

Tom Elphick Skills

Flash Online Advertising Rich Media Actionscript Advertising Html Web Design Digital Media Google Analytics Javascript Photoshop Cms Ad Serving Dreamweaver Doubleclick Actionscript 2 Css Html5 Adobe Creative Suite Css3 Jquery

Frequently Asked Questions about Tom Elphick

What company does Tom Elphick work for?

Tom Elphick works for Google

What is Tom Elphick's role at the current company?

Tom Elphick's current role is Global Head of Exchange Platforms.

What is Tom Elphick's email address?

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What is Tom Elphick's direct phone number?

Tom Elphick's direct phone number is +121256*****

What skills is Tom Elphick known for?

Tom Elphick has skills like Flash, Online Advertising, Rich Media, Actionscript, Advertising, Html, Web Design, Digital Media, Google Analytics, Javascript, Photoshop, Cms.

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