Manage B2B technical / design in oriented sales of Power Conversion and Management products globally, and electronics components and modules locally, targeting Defense, Industrial, Medical, SemiCap, Robotics, IoT and Telecom / Datacom vertical markets and related customers. • Collaborate with global manufactures of Power conversion and management solutions and electronics components and modules, acting as a franchised distributor. plan and effectively execute sales and marketing activities in order to promote, design in, qualify and continuously expand product lines market share, growing sales and related profits. • Reach out small start-ups to large original equipment manufacturers, design houses to contract manufacturers, directly interacting with R&D hardware engineers, Project managers and Buyers in order to identify or create a need, design in relevant solutions and successfully negotiate to win a purchase order and maintain repeatable ones in future, in line with production forecast.

• Managed DIRECT B2B technical sales and marketing activities with respect to several strategic International territories (USA, Japan, India ), Served existing and new customers within Defense, Aero Space, HLS, high end Test & measurement and Critical Infrastructures market segments..• Recruited and managed International business partners / sales channels ( Distributors and representatives).overseeing in direct B2B sales activities and performance: booking, billing, forecast, opportunities funnel act , leading them towards continuous improvement in order to expand presence in the market and meet overall sales targets.• Collaborated internally with R&D, Engineering and Operations departments, with respect to modified/full custom projects, new products roadmap plan and progress, product design review, datasheets and user manual reviews, production cycle expedites requests, RMA process, customer satisfaction surveys act.• Planned and Executed Marketing activities : Press Releases campaigns regarding New products / Technologies / Capabilities. Update and refresh products datasheets and brochures, participated at Segment / Technology oriented, national and international Exhibitions / Trade shows.

• Developed and effectively executed a strategic business development and B2B sales plan with respect to International target markets (Europe, Israel, Asia ), focused on Defense, Industrial and Transportation vertical markets.• Identified, recruited, managed and cultivated International sales channels( Authorized Distributors), provided technical and commercial support along with ongoing product / marketing training. oversaw channels activities and performance with respect to sales opportunities funnel, booking, billing and annual forecast plan vs. actual, pushing towards continuous improvement in order to meet/exceed related targets. • Frequently traveled abroad in order to develop and maintain close, long lasting relationship with customers and channel partnership with the distributors : technical and business face to face meetings, products training, final negotiations to close strategic deals, sales channels quarterly business review (QBR), target exhibitions and conferences participation act. • Collaborated internally with R&D, Engineering, Marketing, Operations and QC, with respect to new products road map, modified/full custom projects, MarCom campaigns, production cycle expedite requests, RMA process and related FA/QA reports, Pricing updates, customer satisfaction surveys act.

• Initiated an establishment of power electronics division. managed B2B technical sales of related semiconductors, components and modules, targeting Israel and South Africa regions, Defense, Industrial, Medical and Telecom / Datacom verticals.• Collaborated with global manufactures of power electronics, acting as a franchised distributor, jointly planed and effectively executed sales and marketing plan for each line .maintained regular travels to manufacturers headquarters and annual sales conferences. initiated and lead regular joint visits and meetings with customers. • Product management activities in Israel: serving small start-ups to large original equipment manufacturers, design houses to contract manufacturers. directly interacting with R&D engineers, Project managers and Buyers in order to identify a need, qualify a solution and successfully negotiate (in collaboration with related account manager ) to win supplier contract / purchase orders. • Business development activities in South Africa: acting as a master distributor of TDK Lambda, a leading manufacturer of power supplies and DC/DC converters. developed and effectively executed business development and sales plan. managed and cultivated local sales channels, providing technical and commercial support, overseeing sales activities and performance. traveled on regularly basis to visit sales channels and customers, provided product training, managed business reviews and participated in local exhibitions and trade shows. • Won "TDK LAMBDA PARTNER OF THE YEAR FOR BUSINESS DEVELOPMENT IN SOUTH AFRICA" (2011) award.

• Initiated and formed a new sales team, focused on Power electronics product lines, targeting Defense, Industrial, Medical and Telecom / Datacom markets in Israel. • Managed complete sales cycle from lead to close: reached out small start-ups to large original equipment manufacturers, design houses to contract manufacturers, directly interacted with R&D hardware engineers, Project managers and Buyers in order to identify or create a need, design in relevant solutions and successfully negotiate to win a purchase order and maintain repeatable ones in future, in line with production forecast. • Leaded (by personal example) a four persons sales team in a delegated and synergetic approach, to make the best out of every team member both in performance and commitment to the overall results, continuously growing sales revenue and product lines market share.