Ricardo Tomé Email & Phone Number

Portugal

Lisbon, Portugal

Lisbon, Portugal

Setting up, managing and optimizing SEO and SEA programs for 3 user lifecycle stages: awareness, consideration and conversion.- Taking the lead to redesigning the whole Shopify website with a 100% responsive theme.- Coordinating the team to optimize the content strategy in German as well as adding new languages (English, French, Italian and Spanish) which today receives on average 3,000 visits a day.- Broadening the paid marketing campaigns to all European markets as well as expanding the current ad platforms to include TikTok Ads and Pinterest Ads, contributing to an increase in sales by 200%.- Setting up marketing techniques such as influencer marketing and sponsored content partnerships.- Conducting A/B experiments between a range of ad creatives, landing pages and audiences.

Lisbon, Portugal

Set up and optimized 500 paid campaigns in Google Ads, Facebook Ads and E-Mail Marketing for 5 product verticals.• Created a whole set of different campaigns, audiences and messages for every decision-making stage.• Proven ability to increase the number of leads by 20% every month while decrease cost per lead by 66%.• Continuous A/B testing on ads, strategy, performance pages and sales funnels for all product segments with improvements in the CTR, CPA and CR metrics.• Proactive approach to campaign budget management. Increase or decrease budgets depending on corporate objectives and KPIs.

Lisbon Area, Portugal

Boosted brand awareness and sales through SEO, PPC and E-mail Marketing.• Leads and sales grew to 335%, CPA decreased by 52%, revenue improved by 374% and monthly ROI by 150%. • Newsletters with an average open rate of 22% and a click rate by 8%.• Seasonal promotions rocketed up to 488 sales, sale rate 9% and ROI over 800%.

Berlin Area, Germany

Full management of Google Ads and Facebook Advertising to acquire leads and increase revenue volume for several European markets. Managing and optimizing over 300 campaigns with a budget of 5 digits on a daily basis.• Increased leads by 50% while reducing CPL by 41%. • Generated new ads which have led to a higher CTR by 6%.• A/B landing page tests that have leveraged lead acquisition by 20%.

Berlin Area, Germany

Ownership of Bing, Google Ads and Facebook Advertising accounts for several markets aiming to increase the customer base and revenue growth, and developed SEO strategies to increase organic ranks for a higher search position. Set up and implemented an email marketing strategy with activation, retention and reactivation campaigns. Activated and optimized social media channels for brand awareness purposes.• Increased performance campaigns ROI by 50%. • Landing page optimization that soared lead acquisition by 20%. • Email marketing campaigns improved the number of active users by 13%.

Berlin

Responsible for all online marketing activities that included web and mobile B2B and B2C campaigns in Google Ads, Facebook and LinkedIn; performance campaigns from affiliate and media buying partnerships; SEO optimization and marketing automation process conceptualization and implementation.• Traffic volume growth to 300%. • App promotion campaigns led to over 12,000 downloads. • Brought affiliate promotional campaigns that drove an increase in new leads by 38% and sales by 12%.

Berlin Area, Germany

Member of the online marketing team with a focus on the Portuguese and Brazilian market.• Increased monthly organic website traffic by 25% with link building partnerships, content generation and HTML tags optimization. • Established and maintained business relationships with over 10 affiliate network providers to ensure continuous improvement of performance of the affiliate programs that improved sales by 18%. • Trained and supported new colleagues.

Lisbon, Portugal

Set up the Portuguese branch, acquired partner providers and contributed to building brand awareness through PR and Social Media.

Ma, Strategic Marketing

Activities and Societies: I was chosen to embark on the GET Mentoring Scheme with the Corporate Affair Director of Barclays Bank.I have.

Ba, Public Relations And Advertising

Throughout this degree, I developed proficiency in the following subjects: public relations, advertising, marketing, media relations.

User Experience And User Interface