Leading the commercial launch & operation of the Red Line Light rail in Tel Aviv.Establishing an operational division that serves tens of thousands of passengers a day, in an advanced and innovative public transportation system.Planning central organizational infrastructures, and managing complex work interfaces with Government and municipal entities.Recruiting, qualifying, and management of senior managers, to lead an array of 250 employees engaged in service 7 days a week.Managing and leading cross-organizational processes, setting up and operating complex work routines, in a highly constrained environment, Regulation, and public pressure.Leading Tevel Metro to the successful launch.

Helping Managers and experts, to move one step FWD.A personal program to achieve more understanding, and doing, focusing on career opportunities, and organizations process.

CTV Media is a market leader in hardware and software integrated solutions for digital content and display. It’s the largest company in Israel in the field of digital billboards.• Manage two private companies, reporting to the board of directors and shareholders. Managing over 45 employees.• Multidisciplinary implementation of integration projects and sales of media and audio, with Enterprise clients and top brands in the Israeli market.• Property development and investment in innovation: Expanding product lines, building strategic collaborations, and moving the company to new offices.Significant Achievements:• Within 2 Years 45% increase in sales through winning mega tenders and entering new markets.• Within 2 Years 30% increase in profit: operational efficiency, improvement of credit lines, and setting in-house capabilities

Pazgas is the largest gas company (LPG) in Israel, with 28% of the total gas supply in the Israeli market.• Headed an independent P&L regional unit, consisting of 50 employees with an annual turnover of 75M NIS, in a matrix environment enrichment with regulation and competition.• Harnessed the division to reach sales and operations exceptional results by simplifying core processes and assimilating unit pride.• Drive the division's employees to provide professional service 24/7, to 80K customers from various sectors.Significant Achievements:• Increased profit by 25% within complex market conditions, by investing in new sales channels, customer relationships, and human capital.• Increased operational efficiency by 40% due to adjusting the organizational structure, cooperation agreements, and formation of the division to one crystallized unit.

Pazomat is the largest company for automatic refueling devices in the Israeli market• Managed 40 managers and employees, 35 outsourcing service stations, which are responsible for 85% of customer day to day interfaces.• Led core activities to support and maintain sales processes: systems operation, technician department, warehouse, call center, fraud prevention and telemarketing.• Business suitability for complex regulatory dynamic changes such as fixing marketing margin or addressing the revolution of one universal refueling device.• Led technological renewal - vehicle identification by License Plate Recognition.Significant Achievements:• Reduced 35% of operating cost for customer acquisition, by optimizing multi-channels interfaces and setting inspiring goals.• Improved service KPI'S by 25% and expanding the scope of service within Paz Group.

• Executed integrated cross-organizational projects serving all company divisions.• Managed a team of engineers to deliver a successfully complicated portfolio of projects and business processes - from goal setting, and characterization of needs, through a selection of tech solutions, inter-divisional coordination, and documentation.

• Member of the board of CRM replacement project, representing marketing and customer service divisions.• Led complex changes in business processes – sales, activation, service - matching business rules and Product catalog structure to be assigned.• Cracked logical challenges, uniting risk management and scheduling, accompanying consulting companies, and planning implementation in the field.

• Designed and launched new products and services: promotions, special offers, rate plans.• Analyzed the impact on all company departments, and tailoring the solution to their satisfaction, logistic coordination, implementing adjustments in Billing and CRM modules.• Performed Delivery, including 'Hands-On' in ERP and Billing tools, for dozens of launches a year, for all company's mass-market and segmented customers.