Tom Erskine

Tom Erskine Email and Phone Number

CMO at Accelya: Enterprise Software for the Airline Industry | B2B Software | ex-AWS & MSFT @ Accelya Group
Tom Erskine's Location
London, England, United Kingdom, United Kingdom
About Tom Erskine

As Chief Marketing Officer at Accelya, a Vista Equity Partners-owned enterprise software company, I focus on driving growth, building a world-class global brand, and hiring and developing exceptional talent. Accelya enables airlines to modernize their retailing, and I oversee all aspects of marketing for this 2.5K-employee, global company with a strong financial foundation and double-digit year-over-year revenue growth. My passion for simplifying complex technology, focus on delivering revenue growth and proven track record of building high-performing teams are core to my approach.With over 20 years of technology marketing experience, I have consistently delivered results in a range of high performing organizations. At Cloudways, a $50M+ ARR cloud hosting provider based in Dubai & Pakistan acquired by DigitalOcean for $350M, I led a team of 40 marketers to achieve +40% YoY revenue and user growth through strategic product positioning, innovative distribution channels, and community engagement.Before joining Accelya, I drove enterprise marketing for Amazon Web Services (AWS) in Europe, exceeding pipeline and acquisition goals, and spearheaded digital marketing and growth campaigns for AWS IoT and Storage from Seattle. My five years at Microsoft in Seattle and London focused on Surface and Office 365. I also held leadership roles at Nokia across New York, Dubai, and London, and began my career at MTV Networks in London.Now based in London, I bring a global perspective, deep expertise in enterprise software, and a passion for building and leading transformative & high energy marketing organizations.

Tom Erskine's Current Company Details
Accelya Group

Accelya Group

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CMO at Accelya: Enterprise Software for the Airline Industry | B2B Software | ex-AWS & MSFT
Tom Erskine Work Experience Details
  • Accelya Group
    Chief Marketing Officer
    Accelya Group Mar 2023 - Present
    London, Gb
  • Cloudways
    Chief Marketing Officer
    Cloudways May 2022 - Mar 2023
    St Julians, St Julians, Malta, Mt
    CMO at $50M+ ARR Cloud Hosting provider Cloudways up to and through acquisition by DigitalOcean (DOCN) for $350m. Reporting to CEO and founder, leading a team of 40 delivering +40% YoY revenue and active user growth through organic and paid channels, hiring and developing talent, landing strong product messaging and positioning, building new distribution channels and catalyzing advocacy and community engagement. From January through March ‘23 position was VP Marketing within DigitalOcean.
  • Amazon Web Services (Aws)
    Head Of Enterprise Marketing: Emea
    Amazon Web Services (Aws) Oct 2020 - May 2022
    Seattle, Wa, Us
    Marketing leader for the key Enterprise segment for AWS in Europe, Middle East & Africa. Responsible for growing pipeline revenue (+72% YoY), winning new Greenfield logos and building traction with executive audiences. Key programs include paid media digital campaigns, ABM marketing programs, executive marketing events, brand partnerships (WSJ, F1) and AWS events.
  • Amazon Web Services (Aws)
    Growth & Digital Marketing Lead: Iot & Storage
    Amazon Web Services (Aws) Apr 2019 - Oct 2020
    Seattle, Wa, Us
    Growth & Digital marketing lead for the IoT, Storage & then Database + Analytics categories at AWS with responsibility for campaigns, digital marketing, customer acquisition and lead generation for sales teams. Specific activities included a) building marketing programs that delivered customer adoption, leads for sales teams, ABM, awareness and consideration, b) digital marketing execution including paid media, SEO, SEM, social, and Email, and c) partnering with Sales and Product teams to build and execute business growth strategy.
  • Microsoft
    Category Marketing Director: Office 365
    Microsoft Mar 2018 - Mar 2019
    Redmond, Washington, Us
    Responsible for growing the base of 28 million Office 365 SMB and consumer SAAS subscribers. Specific responsibilities included revenue management, e-Commerce operations, Site optimization, and A/B testing. Achievements included delivering the 32% YoY growth required to achieve revenue goals, driving improvements to the purchase experience, improvements to checkout conversion rate and increasing the growth rate in key international markets.
  • Microsoft
    Director Of Product Marketing: Surface
    Microsoft Apr 2016 - Mar 2018
    Redmond, Washington, Us
    Relocated to Seattle taking additional responsibility for demand generation, brand perception, marketing investments and direct channel revenue for Microsoft Surface devices. Pioneered increased focus on digital marketing to optimise marketing ROI, launched innovative programs such as Surface All-Access and products such as Surface Laptop & Surface Studio.
  • Microsoft
    Director Of Marketing Strategy: Windows Phone
    Microsoft May 2014 - Apr 2016
    Redmond, Washington, Us
    Responsible for consumer & SMB targeting, app marketing and commercial marketing partnerships for Microsoft Devices division. Led work defining persona focus on mobile professionals and SMB, responsible for revamped partnership approach including tie-ups with Formula 1 and Real Madrid and "The Tribe" SMB Hero program.
  • Nokia
    Marketing Lead: Mix Radio (Nokia’S Music Streaming Service)
    Nokia Apr 2013 - May 2014
    Espoo, Southern Finland, Fi
    Re-located to London to lead marketing for Mix Radio- a standalone music streaming app shipping a freemium version on Windows Phone in 23 countries. The product and team was divested to Line Corporation of Japan post the Microsoft acquisition of Nokia. My role was overseeing the growth and user engagement for the service through demand generation, partnerships and local market execution.
  • Nokia
    Head Of Smart Devices (Director Of Product Marketing)
    Nokia May 2011 - Apr 2013
    Espoo, Southern Finland, Fi
    Responsible for the launch and Go To Market for Nokia’s new Windows Phone platform in the India, Middle East and Africa region. Achievements included delivering double digit market share and securing several major operator partnerships. Responsibilities included Product Marketing, Operator Partnerships, Demand Generation & the local partnership with Microsoft.
  • Nokia
    Head Of Marketing
    Nokia Feb 2009 - Jul 2011
    Espoo, Southern Finland, Fi
    Recruited to launch and lead marketing for the Comes With Music bundled subscription service across 30+ international markets. The service drove in excess of 1bn downloads before evolving into the Mix Radio streaming service and ultimately being sold to Line Corporation of Korea.
  • Nokia
    Senior Marketing Manager
    Nokia Aug 2006 - Feb 2009
    Espoo, Southern Finland, Fi
    Recruited to launch Nokia services including Nokia Music and the Ovi App Store into the UK market
  • Mtv Uk, Northern & Eastern Europe
    Business Development Director
    Mtv Uk, Northern & Eastern Europe Apr 2004 - Aug 2006
    London, England, Gb
    Responsible for managing and developing digital revenue as MTV Networks embraced a digital transformation. Signed deals and developed new business areas including in mobile gaming and the development of a Mobile TV business. Managed carrier relationships, implemented partnerships with T-Mobile, 3, Nokia, Motorola and many others.
  • First Data Corporation
    Business Development Manager
    First Data Corporation Apr 2002 - Apr 2004
    Brookfield, Wisc., Us
    Eposs Ltd- Privately owned electronic payment provider that exited through sale to First Data. My role here focused on provision of digital content to the Eposs network. Allowing retailers like Carphone Warehouse & Tesco to sell digital content like Ringtones & Mobile Games.
  • Genie Internet Limited
    Business Development Manager
    Genie Internet Limited May 2000 - Apr 2002
    Team member for launch of Genie Mobile (now part of O2), the online mobile service which brought a 100% online experience to mobile. Online care, online billing and great tariffs. First global mobile plan to offer unlimited free SMS.

Tom Erskine Skills

Mobile Devices Business Development Mobile Technology Strategy Strategic Partnerships Product Marketing Mobile Communications Management Mobile Content Mobile Applications New Business Development Product Management Mobile Commerce Telecommunications Mobile Advertising Mobile Internet Digital Marketing Digital Strategy Start Ups Marketing Go To Market Strategy Mobile Marketing Mobile Games E Commerce Solutions Marketing Team Leadership Demand Generation Marketing Strategy Digital Media Business Strategy Cloud Computing Customer Relationship Management Online Marketing Online Advertising Analytics Web Analytics Search Engine Marketing B2b Marketing Display Advertising Software As A Service Cross Functional Team Leadership Partnerships Adobe Analytics Internet Of Things

Tom Erskine Education Details

  • University Of Leeds
    University Of Leeds
    Business Studies
  • George Mason High School
    George Mason High School
  • Reading Blue Coat School
    Reading Blue Coat School

Frequently Asked Questions about Tom Erskine

What company does Tom Erskine work for?

Tom Erskine works for Accelya Group

What is Tom Erskine's role at the current company?

Tom Erskine's current role is CMO at Accelya: Enterprise Software for the Airline Industry | B2B Software | ex-AWS & MSFT.

What is Tom Erskine's email address?

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What is Tom Erskine's direct phone number?

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What schools did Tom Erskine attend?

Tom Erskine attended University Of Leeds, George Mason High School, Reading Blue Coat School.

What are some of Tom Erskine's interests?

Tom Erskine has interest in Invest Online, Consumer Internet, Mobile.

What skills is Tom Erskine known for?

Tom Erskine has skills like Mobile Devices, Business Development, Mobile Technology, Strategy, Strategic Partnerships, Product Marketing, Mobile Communications, Management, Mobile Content, Mobile Applications, New Business Development, Product Management.

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